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~accessRights:"restricted"
~subject:"Kundenzufriedenheit"
~subject:"Retail trade"
~type_genre:"Article in journal"
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Search: subject_exact:"Markentreue"
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Kundenzufriedenheit
Retail trade
Brand loyalty
347
Markentreue
347
Consumer behaviour
313
Konsumentenverhalten
313
Brand management
307
Markenführung
307
Beziehungsmarketing
302
Relationship marketing
302
Brand image
243
Markenimage
243
Brand
233
Markenartikel
233
brand loyalty
102
Customer satisfaction
84
Social Web
83
Social web
83
Internet marketing
65
Online-Marketing
65
Confidence
49
Vertrauen
49
Emotion
37
Customer integration
26
Kundenintegration
26
Customer retention
24
Kundenbindung
24
Personality psychology
22
Persönlichkeitspsychologie
22
Brand trust
21
Hotel industry
21
Hotellerie
21
Viral marketing
21
Virales Marketing
21
brand trust
18
Einzelhandel
16
Structural equation model
16
Strukturgleichungsmodell
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Advertising effects
14
Werbewirkung
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Article
97
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Article in journal
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97
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2
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English
97
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Han, Heesup
5
Kim, Jinkyung Jenny
4
So, Kevin Kam Fung
3
Ahn, Jiseon
2
Bang, Nguyen
2
Choe, Ja Young
2
Fang, Shih Chieh
2
Fatma, Mobin
2
Huang, Chao-Chin
2
Huang, Shyh-Ming
2
Hwang, Jinsoo
2
Johnson, Lester W.
2
Khan, Imran
2
Kim, Heather Markham
2
Kim, Soon-Ho
2
Leckie, Civilai
2
Lee, Seonjeong
2
Tanford, Sarah
2
Thurasamy Ramayah
2
Yeap, Jasmine A. L.
2
Abbasi, Amir Zaib
1
Abbes, Intissar
1
Abdulrab, Mohammed
1
Ahmad, Hassan
1
Akoglu, Halil Erdem
1
Al Shammari, Serhan
1
Al-Mamary, Yaser Hasan Salem
1
Aljuhmani, Hasan Yousef
1
Alnawas, Ibrahim
1
Anantharaman, Rajesh
1
Angelina Hanh Nhat Le
1
Appiah, Dominic
1
Ariza-Montes, Antonio
1
Arroyo-Cañada, Francisco-Javier
1
Athanasopoulou, Pinelopi
1
Augusto, Mário Gomes
1
Ayodele, Adeola A.
1
Back, Ki-Joon
1
Bapat, Dhananjay
1
Bayraktaroğlu, Gül
1
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Journal of retailing and consumer services
14
International journal of hospitality management
8
The journal of product & brand management
5
The journal of brand management : an international journal
4
Asia Pacific journal of marketing and logistics
3
International journal of contemporary hospitality management
3
Journal of business research : JBR
3
European journal of marketing : EJM
2
International journal of information systems in the service sector : IJISSS ; an official publication of the Information Resources Management Association
2
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
2
Journal of hospitality marketing & management
2
The international journal of bank marketing : IJBM
2
The journal of business & industrial marketing
2
The journal of consumer marketing
2
Asian Academy of Management journal : AAMJ
1
Australian journal of management
1
Benchmarking : an international journal
1
Corporate reputation review
1
European business review
1
European journal of marketing
1
European journal of operational research : EJOR
1
Global business review
1
International journal of bank marketing
1
International journal of e-business research : an official publication of the Information Resources Management Association
1
International journal of electronic business : IJEB
1
International journal of global business and competitiveness : a journal of Global Institute of Flexible Systems Management
1
International journal of internet marketing and advertising : IJIMA
1
International journal of market research
1
International journal of retail and distribution management
1
International journal of strategic change management : IJSCM
1
International marketing review
1
International review on public and non-profit marketing
1
Inventi impact: retailing & consumer services
1
Italian journal of marketing : ITJM
1
Journal of Islamic marketing
1
Journal of business-to-business marketing
1
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
1
Journal of fashion marketing and management
1
Journal of food products marketing
1
Journal of global fashion marketing : JGfM
1
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ECONIS (ZBW)
97
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1
A meta-model of customer brand loyalty and its antecedents
Desveaud, Kathleen
;
Mandler, Timo
;
Eisend, Martin
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014550337
Saved in:
2
Will online shopping lead to more brand loyalty than offline shopping? : the role of uncertainty avoidance
Guo, Bingxuan
;
Wang, Dian
- In:
Journal of marketing research
61
(
2024
)
1
,
pp. 92-109
Persistent link: https://www.econbiz.de/10014584170
Saved in:
3
Is a robot barista better than a human barista? : a moderating role of type of service providers
Hwang, Jinsoo
;
Kim, Jinkyung Jenny
;
Choe, Ja Young
; …
- In:
Journal of hospitality & tourism research : JHTR ; the …
48
(
2024
)
6
,
pp. 1035-1050
Persistent link: https://www.econbiz.de/10014633831
Saved in:
4
Does cross-channel consistency always create brand loyalty in omni-channel retailing?
Liu, Ting
;
Liu, Minghao
- In:
International journal of retail and distribution management
52
(
2024
)
1
,
pp. 125-145
Persistent link: https://www.econbiz.de/10014484231
Saved in:
5
Attitude, repurchase intention and brand loyalty toward halal cosmetics
Khalil Hussain
;
Fayyaz, Muhammad Shahzeb
;
Shamim, Amjad
; …
- In:
Journal of Islamic marketing
15
(
2024
)
2
,
pp. 293-313
Persistent link: https://www.econbiz.de/10014469161
Saved in:
6
Analyzing the customer brand engagement model from the perspective of sellers and buyers in the B2B context
Susanti, Vonny
;
Samudro, Andreas
- In:
The journal of business & industrial marketing
39
(
2024
)
2
,
pp. 299-317
Persistent link: https://www.econbiz.de/10014473046
Saved in:
7
Augmented reality is the new digital banking : AR brand experience impact on brand loyalty
Butt, Asad Hassan
;
Ahmad, Hassan
;
Muzaffar, Asif
- In:
International journal of bank marketing
42
(
2024
)
2
,
pp. 156-182
Persistent link: https://www.econbiz.de/10014521053
Saved in:
8
Customer touchpoints : conceptualization, index development, and validation
Kim, Hyunsu
;
So, Kevin Kam Fung
- In:
Tourism management : research, policies, practice
103
(
2024
),
pp. 1-19
Persistent link: https://www.econbiz.de/10015052067
Saved in:
9
A contingency model in establishing brand loyalty : relationship age as a moderator
Huang, Chao-Chin
;
Tsay, Chung-Yuan
;
Fang, Shih Chieh
; …
- In:
Corporate reputation review
26
(
2023
)
1
,
pp. 19-32
Persistent link: https://www.econbiz.de/10014225818
Saved in:
10
Examining the influence of customer-brand relationship constructs and bandwagon effect on brand loyalty
Anantharaman, Rajesh
;
Prashar, Sanjeev
;
Tata, Sai Vijay
- In:
Benchmarking : an international journal
30
(
2023
)
2
,
pp. 361-381
Persistent link: https://www.econbiz.de/10014231853
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