//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~accessRights:"restricted"
~subject:"Markenführung"
~subject:"Suchmaschine"
~subject:"USA"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Web tracking"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Markenführung
Suchmaschine
USA
Web analytics
50
Webanalyse
50
Social Web
30
Social web
30
Internet marketing
20
Online-Marketing
20
Electronic Commerce
12
Consumer behaviour
10
E-commerce
10
Konsumentenverhalten
10
Online retailing
8
Online-Handel
8
Data Mining
7
Data mining
7
Big Data
6
Data protection
6
Datenschutz
6
Netnography
6
Big data
5
Brand management
5
Internet
5
Search engine
5
United States
5
Web 2.0 technologies
5
Web 2.0-Technologien
5
netnography
5
Advertising effects
4
Werbewirkung
4
Beziehungsmarketing
3
Digital platform
3
Digitale Plattform
3
EU countries
3
EU-Staaten
3
Fashion
3
Information behaviour
3
Informationsverhalten
3
Marketing management
3
more ...
less ...
Online availability
All
Undetermined
Free
6
Type of publication
All
Article
11
Book / Working Paper
3
Type of publication (narrower categories)
All
Article in journal
9
Aufsatz in Zeitschrift
9
Arbeitspapier
3
Graue Literatur
3
Non-commercial literature
3
Working Paper
3
Aufsatz im Buch
2
Book section
2
Amtsdruckschrift
1
Conference paper
1
Government document
1
Konferenzbeitrag
1
more ...
less ...
Language
All
English
14
Author
All
Algan, Yann
1
Angeloni, Silvia
1
Barbosa, Belem
1
Beasley, Elizabeth
1
Benamar, Hedi
1
Brandão, Amélia Maria Pinto da Cunha
1
Carvalho, Cássia Liandra
1
Casais, Beatriz
1
Coppola, Andrea
1
Divakaran, Pradeep Kumar Ponnamma
1
Dursun, Yunus
1
Faugère, Christophe
1
Foucault, Thierry
1
Gergaud, Olivier
1
Gloor, Peter A.
1
Gomes, Lucilene Ribeiro
1
Guerreiro, João Pedro Silva Martins
1
Guyot, Florian
1
Higa, Kazuhito
1
Loureiro, Sandra Maria Correia
1
McGuirk, Mike
1
Miklosik, Andrej
1
Murtin, Fabrice
1
Reiter, Miroslav
1
Rossi, Claudio
1
Santos, Manoel Vitor
1
Seabold, Skipper
1
Senik-Leygonie, Claudia
1
Serra, Jessica
1
Vega, Clara
1
Yun, Qiaoyun
1
Özbölük, Tuğba
1
more ...
less ...
Published in...
All
Building consumer-brand relationship in luxury brand management
1
Business ethics : a European review
1
Eurasian Business and Economics Perspectives : Proceedings of the 38th Eurasia Business and Economics Society Conference
1
International journal of sport management and marketing : IJSMM
1
Journal of fashion marketing and management
1
Journal of marketing analytics : JMA
1
Journal of marketing theory and practice : JMTP
1
Journal of promotion management : innovations in planning and applied research
1
MIT Sloan Research Paper
1
OECD statistics working paper
1
Policy research working paper : WPS
1
Sloan working papers
1
Technological forecasting & social change : an international journal
1
The journal of product & brand management
1
The review of financial studies
1
more ...
less ...
Source
All
ECONIS (ZBW)
14
Showing
1
-
10
of
14
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Performing web analytics with Google Analytics 4 : a platform review
McGuirk, Mike
- In:
Journal of marketing analytics : JMA
11
(
2023
)
4
,
pp. 854-868
Persistent link: https://www.econbiz.de/10014537411
Saved in:
2
Hashtag activism by brand lovers : a netnographic study
Carvalho, Cássia Liandra
;
Barbosa, Belem
- In:
International journal of sport management and marketing …
23
(
2023
)
1/2
,
pp. 44-61
Persistent link: https://www.econbiz.de/10014310879
Saved in:
3
Google Analytics best practices in Slovak and Czech online business
Reiter, Miroslav
;
Miklosik, Andrej
- In:
Eurasian Business and Economics Perspectives : …
,
(pp. 101-112)
.
2023
Persistent link: https://www.econbiz.de/10014436512
Saved in:
4
Fashion bloggers' discourse on brands under corporate crisis : a netnographic research in Portugal
Casais, Beatriz
;
Gomes, Lucilene Ribeiro
- In:
Journal of fashion marketing and management
26
(
2022
)
3
,
pp. 420-435
Persistent link: https://www.econbiz.de/10013384519
Saved in:
5
Demand for information, uncertainty, and the response of U.S. Treasury securities to news
Benamar, Hedi
;
Foucault, Thierry
;
Vega, Clara
- In:
The review of financial studies
34
(
2021
)
7
,
pp. 3403-3455
Persistent link: https://www.econbiz.de/10012546386
Saved in:
6
Negative customer experience in lifestyle hotels : a netnography perspective
Santos, Manoel Vitor
;
Brandão, Amélia Maria Pinto da Cunha
- In:
Building consumer-brand relationship in luxury brand …
,
(pp. 126-157)
.
2021
Persistent link: https://www.econbiz.de/10012517946
Saved in:
7
An analytical model for comparing the profitability of competing online marketing channels : search engine marketing versus e-commerce marketplace
Angeloni, Silvia
;
Rossi, Claudio
- In:
Journal of marketing theory and practice : JMTP
29
(
2021
)
4
,
pp. 534-549
Persistent link: https://www.econbiz.de/10012607677
Saved in:
8
How fashion brands engage on social media : a netnography approach
Loureiro, Sandra Maria Correia
;
Serra, Jessica
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 367-378
Persistent link: https://www.econbiz.de/10012179031
Saved in:
9
Online brand communities as heterogeneous gatherings : a netnographic exploration of Apple users
Özbölük, Tuğba
;
Dursun, Yunus
- In:
The journal of product & brand management
26
(
2017
)
4
,
pp. 375-385
Persistent link: https://www.econbiz.de/10011777373
Saved in:
10
Business ethics searches : a socioeconomic and demographic analysis of U.S. Google trends in the context of the 2008 financial crisis
Faugère, Christophe
;
Gergaud, Olivier
- In:
Business ethics : a European review
26
(
2017
)
3
,
pp. 271-287
Persistent link: https://www.econbiz.de/10011823194
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->