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~accessRights:"restricted"
~subject:"Markenführung"
~subject:"Web 2.0 technologies"
~subject:"Werbewirkung"
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Markenführung
Web 2.0 technologies
Werbewirkung
Web analytics
50
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50
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29
Social web
29
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19
Online-Marketing
19
Consumer behaviour
9
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9
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9
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8
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8
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7
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netnography
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Hai-Jew, Shalin
2
Angeloni, Silvia
1
Barbosa, Belem
1
Brandão, Amélia Maria Pinto da Cunha
1
Carvalho, Cássia Liandra
1
Casais, Beatriz
1
Cuomo, Maria Teresa
1
Dursun, Yunus
1
Festa, Giuseppe
1
Fulgoni, Gian M.
1
Giordano, Alex
1
Gloor, Peter A.
1
Gomes, Lucilene Ribeiro
1
Guerreiro, João Pedro Silva Martins
1
Loureiro, Sandra Maria Correia
1
Metallo, Gerardino
1
Rossi, Claudio
1
Santos, Manoel Vitor
1
Serra, Jessica
1
Smallwood, Brad
1
Tortora, Debora
1
Yun, Qiaoyun
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Özbölük, Tuğba
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Journal of advertising research
2
Social media listening and monitoring for business applications
2
Building consumer-brand relationship in luxury brand management
1
International journal of sport management and marketing : IJSMM
1
Journal of fashion marketing and management
1
Journal of marketing theory and practice : JMTP
1
Journal of promotion management : innovations in planning and applied research
1
MIT Sloan Research Paper
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Psychology & marketing
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ECONIS (ZBW)
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1
Hashtag activism by brand lovers : a netnographic study
Carvalho, Cássia Liandra
;
Barbosa, Belem
- In:
International journal of sport management and marketing …
23
(
2023
)
1/2
,
pp. 44-61
Persistent link: https://www.econbiz.de/10014310879
Saved in:
2
Fashion bloggers' discourse on brands under corporate crisis : a netnographic research in Portugal
Casais, Beatriz
;
Gomes, Lucilene Ribeiro
- In:
Journal of fashion marketing and management
26
(
2022
)
3
,
pp. 420-435
Persistent link: https://www.econbiz.de/10013384519
Saved in:
3
An analytical model for comparing the profitability of competing online marketing channels : search engine marketing versus e-commerce marketplace
Angeloni, Silvia
;
Rossi, Claudio
- In:
Journal of marketing theory and practice : JMTP
29
(
2021
)
4
,
pp. 534-549
Persistent link: https://www.econbiz.de/10012607677
Saved in:
4
Negative customer experience in lifestyle hotels : a netnography perspective
Santos, Manoel Vitor
;
Brandão, Amélia Maria Pinto da Cunha
- In:
Building consumer-brand relationship in luxury brand …
,
(pp. 126-157)
.
2021
Persistent link: https://www.econbiz.de/10012517946
Saved in:
5
How fashion brands engage on social media : a netnography approach
Loureiro, Sandra Maria Correia
;
Serra, Jessica
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 367-378
Persistent link: https://www.econbiz.de/10012179031
Saved in:
6
Real-time sentiment analysis of microblog messages with the Maltego "Tweet Analyzer" machine
Hai-Jew, Shalin
- In:
Social media listening and monitoring for business …
,
(pp. 316-337)
.
2017
Persistent link: https://www.econbiz.de/10011565183
Saved in:
7
Finding automated (bot, sensor) or semi-automated (cyborg) social media accounts using network analysis and NodeXL basic
Hai-Jew, Shalin
- In:
Social media listening and monitoring for business …
,
(pp. 383-424)
.
2017
Persistent link: https://www.econbiz.de/10011565189
Saved in:
8
Online brand communities as heterogeneous gatherings : a netnographic exploration of Apple users
Özbölük, Tuğba
;
Dursun, Yunus
- In:
The journal of product & brand management
26
(
2017
)
4
,
pp. 375-385
Persistent link: https://www.econbiz.de/10011777373
Saved in:
9
In the digital world, not everything that can be measured matters : how to distinguish "valuable" from "nice to know" among measures of consumer engagement
Fulgoni, Gian M.
- In:
Journal of advertising research
56
(
2016
)
1
,
pp. 9-13
Persistent link: https://www.econbiz.de/10011486031
Saved in:
10
Exploring consumer insights in wine marketing : an ethnographic research on #winelovers
Cuomo, Maria Teresa
;
Tortora, Debora
;
Festa, Giuseppe
; …
- In:
Psychology & marketing
33
(
2016
)
12
,
pp. 1082-1090
Persistent link: https://www.econbiz.de/10011627278
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