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~subject:"Market segmentation"
~subject:"USA"
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Search: subject:"Social marketing"
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Market segmentation
USA
Social marketing
439
Social Marketing
377
Consumer behaviour
118
Konsumentenverhalten
118
social marketing
89
Advertising effects
42
Corporate social responsibility
42
Werbewirkung
42
Behavioral economics
41
Verhaltensökonomik
40
Corporate Social Responsibility
39
Gesundheitsvorsorge
33
Social Web
33
Social web
33
Preventive care
32
United States
32
Nachhaltige Entwicklung
31
Sustainable development
31
Marketing
29
Marketing management
27
Marketingmanagement
27
Advertising
25
Experiment
25
Werbung
24
Health
20
Social change
20
Sozialer Wandel
20
Soziomarketing
20
Gesundheit
19
Sustainability
19
Jugendliche
18
Marktsegmentierung
18
Youth
18
Australia
17
Australien
17
Internet marketing
17
Online-Marketing
17
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16
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14
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Article
43
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6
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32
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32
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11
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11
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3
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3
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3
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English
49
Author
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Rundle-Thiele, Sharyn
8
Dietrich, Timo
6
Kubacki, Krzysztof
5
Grüne-Yanoff, Till
2
Ibrahim, Ali
2
Knox, Kathy
2
Agarwal, Ritu
1
Allcott, Hunt
1
Almestarihi, Rʹad
1
Ansary, Adel I. el-
1
Arnold, Todd J.
1
Basil, Michael
1
Bhattacharjee, Sandeep
1
Boivin, Maxime
1
Bonaparte, Yvette Lynne
1
Brechbühler Pešková, Marie
1
Briggs, Elten
1
Brinberg, David
1
Burke, Christine S.
1
Burn, Lara
1
Cantrell, Jennifer
1
Carins, Julia
1
Carrera, Mariana
1
Chabé-Ferret, Sylvain
1
Champagne Saint-Arnaud, Valériane
1
Crespo Casado, Francisco
1
Crowley, Kenyon
1
Dhir, Sanjay
1
Dibb, Sally
1
Dolnicar, Sara
1
Duffy, Sarah
1
Dugas, Michelle
1
Feufel, Markus A.
1
Forbes, Sarah
1
French, Jeff
1
Fujihira, Haruka
1
Gagné, Emmanuelle
1
Gao, Guodong
1
Gosling, Martyn
1
Greenberg, Marisa
1
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Segmentation in social marketing : process, methods and application
10
Health marketing quarterly
3
International journal of nonprofit & voluntary sector marketing
3
Journal of strategic marketing
2
Working paper / National Bureau of Economic Research, Inc.
2
AMS review : official publication of the Academy of Marketing Science
1
American economic journal : a journal of the American Economic Association
1
Australasian marketing journal
1
Business & information systems engineering : BISE ; the international journal of Wirtschaftsinformatik
1
Business strategy and the environment
1
Economics & philosophy
1
European review of agricultural economics
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International journal of nonprofit and voluntary sector marketing
1
International journal of procurement management
1
International review on public and non-profit marketing
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of advertising research
1
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of health economics
1
Journal of marketing management : MM
1
Journal of marketing theory and practice
1
Journal of public policy & marketing
1
Journal of service theory and practice : JSTP
1
Journal of social marketing : JSOCM
1
Manthan : journal of commerce and management
1
Nachhaltige Unternehmensführung : Herausforderungen und Beispiele aus der Praxis
1
Revue d'économie politique
1
Rock Center for Corporate Governance at Stanford University working paper series
1
Southern economic journal
1
SpringerLink / Bücher
1
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ECONIS (ZBW)
49
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1
Segmentation, environmental identity and stages of change : an application to a wildlife trust
Wells, Victoria K.
;
Forbes, Sarah
;
Powell, Madeline
; …
- In:
Business strategy and the environment
31
(
2022
)
3
,
pp. 934-949
Persistent link: https://www.econbiz.de/10013164440
Saved in:
2
Market segmentation of South African adolescent girls and young women to inform HIV prevention product marketing strategy : a mixed methods study
Crowley, Kenyon
;
Dugas, Michelle
;
Gao, Guodong
;
Burn, Lara
- In:
Health marketing quarterly
39
(
2022
)
2
,
pp. 159-172
Persistent link: https://www.econbiz.de/10013357086
Saved in:
3
Increasing parental leave uptake : a systems
social
marketing
approach
Duffy, Sarah
;
Van Esch, Patrick
;
Yousef, Murooj
- In:
Australasian marketing journal
28
(
2020
)
2
,
pp. 110-118
Persistent link: https://www.econbiz.de/10012253936
Saved in:
4
Working within resource constraints : a qualitative segmentation study
Ibrahim, Ali
;
Rundle-Thiele, Sharyn
;
Knox, Kathy
- In:
Journal of strategic marketing
29
(
2021
)
3
,
pp. 247-263
Persistent link: https://www.econbiz.de/10012515823
Saved in:
5
The relative merit of two segmentation approaches : executives views and a cost-benefit analysis
Ibrahim, Ali
;
Rundle-Thiele, Sharyn
;
Knox, Kathy
; …
- In:
Journal of social marketing : JSOCM
12
(
2022
)
4
,
pp. 607-622
Persistent link: https://www.econbiz.de/10013440637
Saved in:
6
Sustainability,
social
marketing
, veterinarians and United States veterans
Bonaparte, Yvette Lynne
;
White, Sharon D.
- In:
Journal of global scholars of marketing science : …
30
(
2020
)
3
,
pp. 240-251
Persistent link: https://www.econbiz.de/10012257942
Saved in:
7
Operating in a constricted space : policy actor perceptions of targeting to address U.S. health disparities
Grier, Sonya A.
;
Schaller, Tracey King
- In:
Journal of public policy & marketing
39
(
2020
)
1
,
pp. 31-47
Persistent link: https://www.econbiz.de/10012534269
Saved in:
8
Does it matter who's at risk? : testing message framing and narrative as moderators of the effects of self-referencing in obesity prevention messages targeting Hispanic adults livi...
Wirtz, John G.
- In:
Health marketing quarterly
37
(
2020
)
1
,
pp. 22-40
Persistent link: https://www.econbiz.de/10012200168
Saved in:
9
Building social translucence in a crowdsourcing process : a case study of Miui.com
Zhang, Sixuan
;
Pan, Shan L.
;
Ouyang, Taohua
- In:
Information & management : the internat. journal of …
57
(
2020
)
2
,
pp. 1-13
Persistent link: https://www.econbiz.de/10012168980
Saved in:
10
Student loan nudges : experimental evidence on borrowing and educational attainment
Marx, Benjamin M.
;
Turner, Lesley J.
- In:
American economic journal : a journal of the American …
11
(
2019
)
2
,
pp. 108-141
Persistent link: https://www.econbiz.de/10012012256
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