//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~accessRights:"restricted"
~subject:"Market segmentation"
~type_genre:"Article in journal"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Social marketing"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Market segmentation
Social marketing
315
Social Marketing
275
Consumer behaviour
103
Konsumentenverhalten
103
social marketing
82
Advertising effects
39
Werbewirkung
39
Social Web
30
Social web
30
Behavioral economics
28
Corporate Social Responsibility
28
Corporate social responsibility
28
Verhaltensökonomik
28
Gesundheitsvorsorge
27
Preventive care
27
USA
27
United States
27
Advertising
24
Marketing management
24
Marketingmanagement
24
Werbung
23
Experiment
22
Nachhaltige Entwicklung
21
Sustainable development
21
Gesundheit
17
Health
17
Jugendliche
17
Marketing
17
Youth
17
Marketing theory
15
Marketingtheorie
15
Social change
15
Sozialer Wandel
15
Internet marketing
14
Online-Marketing
14
Prospect Theory
14
Prospect theory
14
Sustainability
14
Behaviour
13
Eating habit
13
more ...
less ...
Online availability
All
Undetermined
Type of publication
All
Article
6
Type of publication (narrower categories)
All
Article in journal
Aufsatz im Buch
10
Book section
10
Aufsatz in Zeitschrift
6
Collection of articles of several authors
1
Sammelwerk
1
Language
All
English
6
Author
All
Rundle-Thiele, Sharyn
3
Ibrahim, Ali
2
Knox, Kathy
2
Agarwal, Ritu
1
Almestarihi, Rʹad
1
Bonaparte, Yvette Lynne
1
Burn, Lara
1
Crowley, Kenyon
1
Dietrich, Timo
1
Dugas, Michelle
1
Forbes, Sarah
1
Gao, Guodong
1
Igumbor, Kem
1
Kitunen, Anna
1
Kubacki, Krzysztof
1
Njapha, Duduzile
1
O'Reilly, Daragh
1
Piper, Jeanna
1
Powell, Madeline
1
Veronese, Fulvia
1
Wells, Victoria K.
1
White, Sharon D.
1
more ...
less ...
Published in...
All
Journal of strategic marketing
2
Business strategy and the environment
1
Health marketing quarterly
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of social marketing : JSOCM
1
Source
All
ECONIS (ZBW)
6
Showing
1
-
6
of
6
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Segmentation, environmental identity and stages of change : an application to a wildlife trust
Wells, Victoria K.
;
Forbes, Sarah
;
Powell, Madeline
; …
- In:
Business strategy and the environment
31
(
2022
)
3
,
pp. 934-949
Persistent link: https://www.econbiz.de/10013164440
Saved in:
2
Market segmentation of South African adolescent girls and young women to inform HIV prevention product marketing strategy : a mixed methods study
Crowley, Kenyon
;
Dugas, Michelle
;
Gao, Guodong
;
Burn, Lara
- In:
Health marketing quarterly
39
(
2022
)
2
,
pp. 159-172
Persistent link: https://www.econbiz.de/10013357086
Saved in:
3
Working within resource constraints : a qualitative segmentation study
Ibrahim, Ali
;
Rundle-Thiele, Sharyn
;
Knox, Kathy
- In:
Journal of strategic marketing
29
(
2021
)
3
,
pp. 247-263
Persistent link: https://www.econbiz.de/10012515823
Saved in:
4
The relative merit of two segmentation approaches : executives views and a cost-benefit analysis
Ibrahim, Ali
;
Rundle-Thiele, Sharyn
;
Knox, Kathy
; …
- In:
Journal of social marketing : JSOCM
12
(
2022
)
4
,
pp. 607-622
Persistent link: https://www.econbiz.de/10013440637
Saved in:
5
Sustainability,
social
marketing
, veterinarians and United States veterans
Bonaparte, Yvette Lynne
;
White, Sharon D.
- In:
Journal of global scholars of marketing science : …
30
(
2020
)
3
,
pp. 240-251
Persistent link: https://www.econbiz.de/10012257942
Saved in:
6
Generating consumer insights into physical activity patterns for three different segments
Kitunen, Anna
;
Rundle-Thiele, Sharyn
;
Kubacki, Krzysztof
; …
- In:
Journal of strategic marketing
26
(
2018
)
2
,
pp. 188-202
Persistent link: https://www.econbiz.de/10011861445
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->