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~subject:"Mobile Marketing"
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Mobile Marketing
Mobile marketing
203
Online-Marketing
119
Internet marketing
111
Consumer behaviour
105
Konsumentenverhalten
105
Mobile communications
97
Mobilkommunikation
97
Advertising
68
Werbung
67
Advertising effects
66
Werbewirkung
66
Mobile Business
63
Mobile business
63
Mobile phone
37
Mobiltelefon
37
Mobile Anwendung
36
Mobile application
36
Social Web
26
Social web
26
mobile marketing
22
Deutschland
20
Electronic Commerce
20
Germany
20
Beziehungsmarketing
19
Innovation adoption
19
Innovationsakzeptanz
19
Relationship marketing
19
Marketing management
17
Marketingmanagement
17
Internet
14
E-commerce
13
Mobile advertising
13
Online retailing
13
Online-Handel
13
Theorie
13
Theory
13
mobile advertising
13
Marketing
12
Einzelhandel
10
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69
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Article
154
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1
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138
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16
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16
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6
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English
167
German
36
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Theobald, Axel
5
Dwivedi, Yogesh Kumar
4
Luo, Xueming
4
Sajad Rezaei
4
Shankar, Venkatesh
4
Cui, Xuebin
3
Fang, Zheng
3
Ghose, Anindya
3
Katona, Zsolt
3
Shareef, Mahmud Akhter
3
Spann, Martin
3
Telli Yamamoto, Gonca
3
Alan, Sule
2
Altpeter, Marco
2
Andrews, Michelle
2
Arnita, Devi
2
Avis, Mark
2
Baek, Tae Hyun
2
Bauer, Hans H.
2
Bliemel, Friedhelm
2
Brandt, Tobias
2
Chiaudano, Valentina
2
Dix, Steve
2
Dreyer, Marcus
2
Fassott, Georg
2
Fong, Nathan M.
2
Fulgoni, Gian M.
2
Gordon, Brett R.
2
Heinemann, Gerrit
2
Hughes, Andrew
2
Högberg, Johan
2
Jamieson, Kyle
2
Jerath, Kinshuk
2
Karlan, Dean
2
Krafft, Manfred
2
Kumar, Vikas
2
Kumar, Vinod
2
Lipsman, Andrew
2
Liu, Yinyuan
2
Maseeh, Haroon Iqbal
2
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Springer Fachmedien Wiesbaden
3
IGI Global
2
Peter Lang GmbH
1
Springer International Publishing
1
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SpringerLink / Bücher
17
Springer eBook Collection / Business and Economics
13
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
10
Journal of business research : JBR
8
Journal of retailing and consumer services
8
International journal of internet marketing and advertising : IJIMA
7
Journal of advertising research
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
Developing successful global strategies for marketing luxury brands
4
Journal of marketing
4
Journal of marketing research
4
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
Young consumers : insight and ideas for responsible marketers
4
Apps management and e-commerce transactions in real-time
3
Business horizons
3
International journal of advertising : the review of marketing communications
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Journal of promotion management : JPM
3
Journal of promotion management : innovations in planning and applied research
3
Psychology & marketing
3
Asia Pacific journal of marketing and logistics
2
BestMasters
2
Contemporary trends in innovative marketing strategies
2
International journal of markets and business systems
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of Indian business research
2
Journal of retailing
2
Journal of strategic marketing
2
Marketing : ZFP ; journal of research and management
2
The marketing review
2
Working paper / National Bureau of Economic Research, Inc.
2
#RideTheMobileTsunami
1
Advances in e-business research series (AEBR)
1
Analyzing the strategic role of social networking in firm growth and productivity
1
Application of gaming in new media marketing
1
Arbeitspapiere der FOM
1
Arts and the market
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Benchmarking : an international journal
1
Business & information systems engineering : BISE ; the international journal of Wirtschaftsinformatik
1
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ECONIS (ZBW)
203
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1
Exploring social influence effect on mobile marketing behaviors of young consumers in the USA and Mexico
Oyedele, Adesegun
;
Goenner, Emily
- In:
Young consumers : insight and ideas for responsible …
25
(
2024
)
2
,
pp. 250-272
Persistent link: https://www.econbiz.de/10014511562
Saved in:
2
Affective contagion effects in cross-cultural mobile marketing : evaluative conditioning experiments with foreign users
Estrader, Joaquin
;
Song, Jing
;
Li, Xinrui
- In:
Journal of global marketing
37
(
2024
)
2
,
pp. 79-98
Persistent link: https://www.econbiz.de/10014515033
Saved in:
3
Reaching consensus about the impact of mobile marketing tools on Iberian consumer purchase intention : a Delphi study
Teixeira, Sara
- In:
Contemporary trends in innovative marketing strategies
,
(pp. 263-277)
.
2024
Persistent link: https://www.econbiz.de/10014519908
Saved in:
4
Navigating mobile marketing : unveiling mobile game in-app purchase intentions of Gen-Ys
Siti Intan Nurdiana Wong Abdullah
;
Phuah Kit Teng
; …
- In:
Contemporary trends in innovative marketing strategies
,
(pp. 278-303)
.
2024
Persistent link: https://www.econbiz.de/10014519927
Saved in:
5
Where you live matters : the impact of offline retail density on mobile shopping app usage
Cui, Xuebin
;
Zhu, Ting
;
Chen, Yubo
- In:
Journal of retailing
100
(
2024
)
1
,
pp. 41-55
Persistent link: https://www.econbiz.de/10014527073
Saved in:
6
The effects of targeted digital advertising on consumer welfare
Borenstein, Benjamin E.
;
Taylor, Charles Robert
- In:
Journal of strategic marketing
32
(
2024
)
3
,
pp. 317-332
Persistent link: https://www.econbiz.de/10014553255
Saved in:
7
The effects of brand trustworthiness and credibility on location-based advertising : moderating effects of privacy concern and social influence
Le, Hoang T. P. M.
;
Yoo, Weonsang
;
Park, Jungkun
- In:
International journal of advertising : the review of …
43
(
2024
)
5
,
pp. 798-823
Persistent link: https://www.econbiz.de/10014551072
Saved in:
8
Mobile advertisement campaigns for boosting in-store visits : a design framework and case study
Keshanian, Kimia
;
Ramasubbu, Narayan
;
Dutta, Kaushik
- In:
Production and operations management : the flagship …
32
(
2023
)
8
,
pp. 2438-2454
Persistent link: https://www.econbiz.de/10014328691
Saved in:
9
Geo-fencing or geo-conquesting? : a strategic analysis of location-based coupon under different market structures
Ding, Long
;
Liu, Peng
;
Hu, Sen
- In:
Transportation research / E : an international journal
174
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014338105
Saved in:
10
The influence of targeted digital advertising on consumers' purchase intention : comparative analysis based on the perspective of ads content source
Han, Zhao
;
Du, Gang
- In:
Journal of consumer behaviour
22
(
2023
)
6
,
pp. 1443-1461
Persistent link: https://www.econbiz.de/10014440199
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