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~accessRights:"restricted"
~subject:"Multichannel strategy"
~subject:"retail operations"
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Search: subject:"omnichannel retailing"
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Multichannel strategy
retail operations
Omnichannel retailing
55
Einzelhandel
54
Retail trade
54
Online retailing
52
Online-Handel
52
Beziehungsmarketing
44
Relationship marketing
44
Multikanalvertrieb
36
Consumer behaviour
30
Konsumentenverhalten
30
Distribution channel
25
Vertriebsweg
25
omnichannel retailing
18
Lieferkette
12
Supply chain
12
E-commerce
10
Electronic Commerce
10
Preismanagement
10
Pricing strategy
10
Dienstleistungsqualität
8
Service quality
8
Customer analysis
7
Customer satisfaction
7
Kundenanalyse
7
Kundenzufriedenheit
7
Channel integration
5
Einzelhandelspreis
5
Retail price
5
Sales promotion
5
Verkaufsförderung
5
Competition
4
Game theory
4
Ladengestaltung
4
Pricing
4
Spieltheorie
4
Store design
4
Wettbewerb
4
competition
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Gallino, Santiago
3
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2
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Journal of retailing and consumer services
7
Management science : journal of the Institute for Operations Research and the Management Sciences
4
Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey
3
European journal of operational research : EJOR
2
International journal of retail and distribution management
2
Journal of operations management
2
Journal of retailing
2
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
1
Advances in business and management forecasting
1
Asia Pacific journal of marketing and logistics
1
Benchmarking : an international journal
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International journal of production economics
1
International journal of production research
1
Journal of marketing research
1
Journal of strategic marketing
1
Marketing intelligence & planning
1
Service business
1
The international review of retail, distribution and consumer research
1
Transportation research / E : an international journal
1
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ECONIS (ZBW)
36
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1
O2O switching determinants and successful drivers in
omnichannel
retailing
services
Wu, Pei-Ju
- In:
Service business
17
(
2023
)
3
,
pp. 771-788
Persistent link: https://www.econbiz.de/10014333861
Saved in:
2
Channel integration in grocery retailers via mobile applications
Yen, Yung-Shen
- In:
Marketing intelligence & planning
41
(
2023
)
4
,
pp. 427-441
Persistent link: https://www.econbiz.de/10014313029
Saved in:
3
Omnichannel
retailing
: exploring future research avenues in retail marketing and distribution management
Sharma, Neha
;
Dutta, Nirankush
- In:
International journal of retail and distribution management
51
(
2023
)
7
,
pp. 894-919
Persistent link: https://www.econbiz.de/10014315177
Saved in:
4
Multichannel customer purchase behavior and long tail effects in the fashion goods market
Ratchford, Brian Thomas
;
Soysal, Gonca
;
Zentner, Alejandro
- In:
Journal of retailing
99
(
2023
)
1
,
pp. 46-65
Persistent link: https://www.econbiz.de/10014283357
Saved in:
5
Channel transparency and
omnichannel
retailing
: the impact of sharing retail store product availability information
Ren, Xinyi
;
Windle, Robert J.
;
Evers, Philip T.
- In:
Journal of operations management
69
(
2023
)
2
,
pp. 217-245
Persistent link: https://www.econbiz.de/10014293330
Saved in:
6
Price promotion in
omnichannel
retailing
: how much is too much?
Quach, Sara
;
Barari, Mojtaba
;
Thaichon, Park
;
Moudrý, …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
1
,
pp. 198-213
Persistent link: https://www.econbiz.de/10013553045
Saved in:
7
Are privacy concerns still relevant? : revisiting consumer behaviour in
omnichannel
retailing
Cheah, Jun-Hwa
;
Lim, Xin-Jean
;
Hiram Ting
;
Liu, Yide
; …
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013169706
Saved in:
8
Exploring phygital omnichannel luxury retailing for immersive customer experience : the role of rapport and social engagement
Pangarkar, Aniruddha
;
Arora, Vibha
;
Shukla, Yupal
- In:
Journal of retailing and consumer services
68
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013366263
Saved in:
9
The harmonious role of channel integration and logistics service in
omnichannel
retailing
: the case of IKEA
Prassida, Grandys Frieska
;
Hsu, Ping-Yu
- In:
Journal of retailing and consumer services
68
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013366370
Saved in:
10
Challenging the "integration imperative" : a customer perspective on omnichannel journeys
Gasparin, Isadora
;
Panina, Ekaterina
;
Becker, Larissa
; …
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013209585
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