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~accessRights:"restricted"
~subject:"Persönlichkeitspsychologie"
~subject:"Retail trade"
~type_genre:"Article in journal"
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Persönlichkeitspsychologie
Retail trade
Brand loyalty
347
Markentreue
347
Consumer behaviour
313
Konsumentenverhalten
313
Brand management
307
Markenführung
307
Beziehungsmarketing
302
Relationship marketing
302
Brand image
243
Markenimage
243
Brand
233
Markenartikel
233
brand loyalty
102
Customer satisfaction
84
Kundenzufriedenheit
84
Social Web
83
Social web
83
Internet marketing
65
Online-Marketing
65
Confidence
49
Vertrauen
49
Emotion
37
Customer integration
26
Kundenintegration
26
Customer retention
24
Kundenbindung
24
Personality psychology
22
Brand trust
21
Hotel industry
21
Hotellerie
21
Viral marketing
21
Virales Marketing
21
brand trust
18
Einzelhandel
16
Structural equation model
16
Strukturgleichungsmodell
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Advertising effects
14
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38
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Fang, Shih Chieh
2
Huang, Chao-Chin
2
Huang, Shyh-Ming
2
Agarwal, Kirti
1
Appiah, Dominic
1
Aslam, Wajeeha
1
Behl, Abhishek
1
Benhabib, Abderrezzak
1
Bidmon, Sonja
1
Bilgihan, Anil
1
Brannen, Jane
1
Brexendorf, Tim Oliver
1
Byun, Kyung-Ah
1
Chamola, Pankaj
1
Cheikhrouhou, Soumaya
1
Chieng, Fayrene Yew Leh
1
Choi, Tsan-Ming
1
Cronley, Maria L.
1
Dai, Ying
1
Dass, Mayukh
1
Dawes, John
1
Del Giudice, Manlio
1
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1
Dugar, Anurag
1
Duhan, Dale F.
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Eisele, Anita
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1
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1
Faßnacht, Martin
1
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1
Goi, Chai Lee
1
Guo, Bingxuan
1
Guzman, Francisco
1
Gómez-Suárez, Mónica
1
Hall, Justin R.
1
Han, Jinhee
1
Hawkins, Matthew A.
1
Hill, Sally Rao
1
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Journal of retailing and consumer services
8
The journal of product & brand management
4
The journal of brand management : an international journal
3
International marketing review
2
Journal of hospitality marketing & management
2
Asia Pacific journal of marketing and logistics
1
Asian Academy of Management journal : AAMJ
1
Australian journal of management
1
Corporate reputation review
1
European journal of operational research : EJOR
1
International journal of Indian culture and business management : IJICBM
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of retail and distribution management
1
Journal of business research : JBR
1
Journal of business-to-business marketing
1
Journal of global fashion marketing : JGfM
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of internet commerce
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of marketing research
1
Journal of strategic marketing
1
Psychology & marketing
1
The journal of product innovation management : an international publication of the Product Development & Management Association
1
Theoretical economics letters
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ECONIS (ZBW)
38
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38
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1
Will online shopping lead to more brand loyalty than offline shopping? : the role of uncertainty avoidance
Guo, Bingxuan
;
Wang, Dian
- In:
Journal of marketing research
61
(
2024
)
1
,
pp. 92-109
Persistent link: https://www.econbiz.de/10014584170
Saved in:
2
Consumer-activity identification : identifying antecedents and outcomes
Hawkins, Matthew A.
;
Thyroff, Anastasia E.
;
Rome, …
- In:
Journal of strategic marketing
32
(
2024
)
5
,
pp. 606-621
Persistent link: https://www.econbiz.de/10014553344
Saved in:
3
Does cross-channel consistency always create brand loyalty in omni-channel retailing?
Liu, Ting
;
Liu, Minghao
- In:
International journal of retail and distribution management
52
(
2024
)
1
,
pp. 125-145
Persistent link: https://www.econbiz.de/10014484231
Saved in:
4
Self-concept and brand loyalty : insights from major life events and coping mechanisms
Toteva, Irina T.
;
Savas-Hall, Selen
;
Hall, Justin R.
- In:
The journal of brand management : an international journal
31
(
2024
)
1
,
pp. 79-93
Persistent link: https://www.econbiz.de/10014447425
Saved in:
5
A contingency model in establishing brand loyalty : relationship age as a moderator
Huang, Chao-Chin
;
Tsay, Chung-Yuan
;
Fang, Shih Chieh
; …
- In:
Corporate reputation review
26
(
2023
)
1
,
pp. 19-32
Persistent link: https://www.econbiz.de/10014225818
Saved in:
6
Avoidance of similarity and brand attachment of Generation X in sportswear brand loyalty: the roles of self-congruity
Goi, Chai Lee
;
Chieng, Fayrene Yew Leh
;
Mei Teh Goi
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
1
,
pp. 133-153
Persistent link: https://www.econbiz.de/10013541970
Saved in:
7
Feeling psychologically close : examining the determinants of branded app engagement
Hsieh, Sara H.
;
Tseng, Timmy H.
;
Lee, Crystal T.
- In:
The journal of product & brand management
32
(
2023
)
4
,
pp. 566-581
Persistent link: https://www.econbiz.de/10014281355
Saved in:
8
Trade-in operations under retail competition : effects of brand loyalty
Tang, Fei
;
Dai, Ying
;
Ma, Zujun
;
Choi, Tsan-Ming
- In:
European journal of operational research : EJOR
310
(
2023
)
1
,
pp. 397-414
Persistent link: https://www.econbiz.de/10014340185
Saved in:
9
The role of advertising, distribution intensity and store image in achieving global brand loyalty in an emerging market
Le Dang Lang
;
Behl, Abhishek
;
Guzman, Francisco
; …
- In:
International marketing review
40
(
2023
)
1
,
pp. 127-154
Persistent link: https://www.econbiz.de/10014227458
Saved in:
10
Brand loyalty through love for a brand's Facebook page : roles of motivations and personal traits
Han, Jinhee
;
Kwon, Wi-suk
- In:
Journal of global fashion marketing : JGfM
13
(
2022
)
1
,
pp. 16-29
Persistent link: https://www.econbiz.de/10012803171
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