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~accessRights:"restricted"
~subject:"Place marketing"
~subject:"Standortwettbewerb"
~type_genre:"Article in journal"
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Search: subject_exact:"Standortmarketing"
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Place marketing
Standortwettbewerb
Standortmarketing
97
Brand management
66
Markenführung
66
Brand image
49
Markenimage
49
Tourism marketing
37
Tourismusmarketing
37
Place branding
34
City marketing
25
Stadtmarketing
25
Tourism
23
Tourismus
23
Destination management
22
Destinationsmanagement
22
Designation of origin
19
Herkunftsbezeichnung
19
place branding
16
Consumer behaviour
15
Konsumentenverhalten
15
Holiday behaviour
12
Urlaubsverhalten
12
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10
Standortpolitik
10
Brand
7
Markenartikel
7
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Social web
7
Beziehungsmarketing
6
Bibliometrics
6
Bibliometrie
6
Destination image
6
Place image
6
Relationship marketing
6
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6
Tourism industry
6
Tourismuswirtschaft
6
USA
6
United States
6
place marketing
6
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Bang, Nguyen
5
Melewar, T. C.
5
Foroudi, Mohammad Mahdi
4
Foroudi, Pantea
4
Stylidis, Dimitrios
4
Bose, Sunny
3
Dinnie, Keith
3
Gupta, Suraksha
3
Hultman, Magnus
3
Roy, Sanjit
3
Biran, Avital
2
Hamzaoui-Essoussi, Leila
2
Papadopoulos, Nicolas G.
2
Skinner, Heather
2
Stevens, Vidar
2
Strandberg, Carola
2
Vuignier, Renaud
2
Wilson, Rick T.
2
Zhang, Yueyi
2
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1
Acharya, Alok
1
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1
Agnoli, Lara
1
Ahen, Frederick
1
Akarsu, Tugra Nazlil
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1
Alexander, Andrew
1
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1
Ardahanlioglu, Eyup
1
Arku, Godwin
1
Aslam, M. K. Muhammed
1
Baack, Daniel W.
1
Balmer, John M. T.
1
Bashir, Makhmoor
1
Basik, Sergei
1
Begalli, Diego
1
Bezbaruah, Subhalakshmi
1
Bjørnå, Hilde
1
Bradford, Tonya Williams
1
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Journal of business research : JBR
14
International review on public and non-profit marketing
6
Tourism management : research, policies, practice
6
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
4
The journal of product & brand management
4
Journal of marketing management : MM
3
Marketing theory
3
Public management review
3
Qualitative market research : an international journal
3
The marketing review
3
Africa journal of management
2
International journal of Indian culture and business management : IJICBM
2
Journal of destination marketing & management
2
Journal of strategic marketing
2
The journal of brand management : an international journal
2
Total quality management & business excellence
2
Tourism management perspectives : TMP
2
Tourism review
2
Asia Pacific journal of marketing and logistics
1
Business & society
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Corporate communications : an international journal
1
Eurasian geography and economics
1
Growth and change : a journal of urban and regional policy
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of economic perspectives : IJEP
1
International journal of entrepreneurship and small business : IJESB
1
International journal of leisure and tourism marketing : IJLTM
1
International journal of management practice : IJMP
1
International journal of multinational corporation strategy : IJMCS
1
International journal of public sector performance management
1
Inventi impact: retailing & consumer services
1
Journal of customer behaviour
1
Journal of economic geography
1
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of international commerce, economics and policy
1
Journal of marketing for higher education
1
Journal of travel and tourism marketing
1
Journal of vacation marketing
1
Journal of vacation marketing : an international journal
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ECONIS (ZBW)
97
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1
Mobilities of toponymic place branding in an autocratic post-Soviet city : the Mayak Minska (the Lighthouse of Minsk) and the Minsk-Mir (the Minsk-World) megaprojects
Vuolteenaho, Jani
;
Basik, Sergei
- In:
Eurasian geography and economics
65
(
2024
)
4
,
pp. 459-485
Persistent link: https://www.econbiz.de/10014566193
Saved in:
2
The impact of place quality brand on high-quality development of manufacturing : a moderated mediation model
Zheng, Hao
;
Sun, Yefang
;
Zhang, Yueyi
;
Lu, Chenyuan
- In:
Total quality management & business excellence
35
(
2024
)
1/2
,
pp. 64-90
Persistent link: https://www.econbiz.de/10014513336
Saved in:
3
The State Railway of Siam and the origin of tourism public relations in Thailand (1917-1941)
Napawan Tantivejakul
- In:
Corporate communications : an international journal
29
(
2024
)
1
,
pp. 9-23
Persistent link: https://www.econbiz.de/10014493977
Saved in:
4
The impact of government policies on place branding performance : evidence from China
Zhou, Hui
;
Zhang, Yueyi
;
Zhou, Li
- In:
Total quality management & business excellence
34
(
2023
)
6
,
pp. 712-742
Persistent link: https://www.econbiz.de/10013550277
Saved in:
5
Branding for heritages, the ancient tourism leads to improvement of the local economy (evidence from a study in Iran)
Yavari, Eqbal
;
Shafei, Reza
;
Fatemi, Adel
- In:
International journal of management practice : IJMP
16
(
2023
)
2
,
pp. 162-185
Persistent link: https://www.econbiz.de/10014315846
Saved in:
6
User-generated content in Web 2.0 and Desti-"Nation" brand perceptions : an empirical analysis of Incredible India branding
Jojomon, N. A.
;
Manu, C.
- In:
International journal of Indian culture and business …
29
(
2023
)
4
,
pp. 476-489
Persistent link: https://www.econbiz.de/10014331604
Saved in:
7
Determining the predictive importance of the core dimensions of nation brands
Lahrech, Abdelmounaim
;
Aldabbas, Hazem
;
Juusola, Katariina
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1207-1219
Persistent link: https://www.econbiz.de/10014485561
Saved in:
8
How the credibility of places affects the processing of advertising claims : a partial test of the B2B communication effects model
Wilson, Rick T.
;
Baack, Daniel W.
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014434833
Saved in:
9
Conceptualizing nation branding : the systematic literature review
Rojas-Méndez, José
;
Khoshnevis, Mozhde
- In:
The journal of product & brand management
32
(
2023
)
1
,
pp. 107-123
Persistent link: https://www.econbiz.de/10013552940
Saved in:
10
Airportscape and its effect on airport sense of place and destination image perception
Walanchalee Wattanacharoensil
;
Pipatpong Fakfare
; …
- In:
Tourism review
77
(
2022
)
2
,
pp. 549-569
Persistent link: https://www.econbiz.de/10012939753
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