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~accessRights:"restricted"
~subject:"Retail trade"
~subject:"Structural equation model"
~type_genre:"Article in journal"
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Retail trade
Structural equation model
Brand loyalty
340
Markentreue
340
Consumer behaviour
306
Konsumentenverhalten
306
Brand management
300
Markenführung
300
Beziehungsmarketing
295
Relationship marketing
295
Brand image
237
Markenimage
237
Brand
230
Markenartikel
230
brand loyalty
99
Customer satisfaction
82
Kundenzufriedenheit
82
Social Web
82
Social web
82
Internet marketing
64
Online-Marketing
64
Confidence
49
Vertrauen
49
Emotion
35
Customer integration
26
Kundenintegration
26
Customer retention
24
Kundenbindung
24
Personality psychology
22
Persönlichkeitspsychologie
22
Brand trust
21
Viral marketing
21
Virales Marketing
21
Hotel industry
20
Hotellerie
20
brand trust
18
Einzelhandel
16
Strukturgleichungsmodell
16
Advertising effects
14
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29
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Article in journal
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29
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English
29
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Fang, Shih Chieh
2
Huang, Chao-Chin
2
Huang, Shyh-Ming
2
Yeap, Jasmine A. L.
2
Angelina Hanh Nhat Le
1
Augusto, Mário Gomes
1
Behl, Abhishek
1
Benhabib, Abderrezzak
1
Bilgihan, Anil
1
Brito, Pedro Quelhas
1
Byun, Kyung-Ah
1
Chamola, Pankaj
1
Choi, Tsan-Ming
1
Dai, Ying
1
Dass, Mayukh
1
Dawes, John
1
Del Giudice, Manlio
1
Duffy, Katherine
1
Dugar, Anurag
1
Duhan, Dale F.
1
Elms, Jonathan
1
Elsäßer, Marc
1
Fang, Shyh-Rong
1
Fatma, Mobin
1
Guo, Bingxuan
1
Gursimranjit Singh
1
Guzman, Francisco
1
Gómez-Suárez, Mónica
1
Hawkins, Matthew A.
1
Hollebeek, Linda D.
1
Hwang, Syjung
1
Islam, Jamid Ul
1
Jaggi, Shamily
1
Jang, Soocheong
1
Joshi, Himanshu
1
Ju, Yongwook
1
Khan, Imran
1
Lakner, Zoltán
1
Le Dang Lang
1
Lee, Minyoung
1
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Journal of retailing and consumer services
6
Journal of business research : JBR
2
The journal of product & brand management
2
Asian Academy of Management journal : AAMJ
1
Australian journal of management
1
Corporate reputation review
1
European business review
1
European journal of operational research : EJOR
1
International journal of hospitality management
1
International journal of internet marketing and advertising : IJIMA
1
International journal of retail and distribution management
1
International journal of trade and global markets
1
International journal of wine business research
1
International marketing review
1
Journal of business-to-business marketing
1
Journal of international consumer marketing
1
Journal of marketing research
1
Journal of strategic marketing
1
Marketing intelligence & planning
1
The journal of brand management : an international journal
1
The journal of business & industrial marketing
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ECONIS (ZBW)
29
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1
Does cross-channel consistency always create brand loyalty in omni-channel retailing?
Liu, Ting
;
Liu, Minghao
- In:
International journal of retail and distribution management
52
(
2024
)
1
,
pp. 125-145
Persistent link: https://www.econbiz.de/10014484231
Saved in:
2
Toward a measure of brand pride : scale development and validation
Nandy, Subarna
;
Sondhi, Neena
;
Joshi, Himanshu
- In:
The journal of brand management : an international journal
31
(
2024
)
4
,
pp. 430-448
Persistent link: https://www.econbiz.de/10014583671
Saved in:
3
Consumer-activity identification : identifying antecedents and outcomes
Hawkins, Matthew A.
;
Thyroff, Anastasia E.
;
Rome, …
- In:
Journal of strategic marketing
32
(
2024
)
5
,
pp. 606-621
Persistent link: https://www.econbiz.de/10014553344
Saved in:
4
Will online shopping lead to more brand loyalty than offline shopping? : the role of uncertainty avoidance
Guo, Bingxuan
;
Wang, Dian
- In:
Journal of marketing research
61
(
2024
)
1
,
pp. 92-109
Persistent link: https://www.econbiz.de/10014584170
Saved in:
5
How do factors of brand-related behavior (brand loyalty, brand relevance in category, brand schematicity) impact consumers' alcoholic drink purchases?
Temesi, Ágoston
;
Lakner, Zoltán
;
Unger-Plasek, Brigitta
- In:
International journal of wine business research
35
(
2023
)
4
,
pp. 521-537
Persistent link: https://www.econbiz.de/10014432814
Saved in:
6
Trade-in operations under retail competition : effects of brand loyalty
Tang, Fei
;
Dai, Ying
;
Ma, Zujun
;
Choi, Tsan-Ming
- In:
European journal of operational research : EJOR
310
(
2023
)
1
,
pp. 397-414
Persistent link: https://www.econbiz.de/10014340185
Saved in:
7
The effect of COVID-19 on hotel booking intentions: Investigating the roles of message appeal type and brand loyalty
Ju, Yongwook
;
Jang, Soocheong
- In:
International journal of hospitality management
108
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013482202
Saved in:
8
A contingency model in establishing brand loyalty : relationship age as a moderator
Huang, Chao-Chin
;
Tsay, Chung-Yuan
;
Fang, Shih Chieh
; …
- In:
Corporate reputation review
26
(
2023
)
1
,
pp. 19-32
Persistent link: https://www.econbiz.de/10014225818
Saved in:
9
The role of advertising, distribution intensity and store image in achieving global brand loyalty in an emerging market
Le Dang Lang
;
Behl, Abhishek
;
Guzman, Francisco
; …
- In:
International marketing review
40
(
2023
)
1
,
pp. 127-154
Persistent link: https://www.econbiz.de/10014227458
Saved in:
10
Brand resonance : an empirical analysis of mobile users in global marketplace
Raut, Umesh Ramchandra
;
Pawar, Prafulla Arjun
;
Brito, …
- In:
International journal of trade and global markets
17
(
2023
)
2
,
pp. 185-200
Persistent link: https://www.econbiz.de/10014287225
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