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~subject:"Social Web"
~type_genre:"Fallstudie"
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Analyzing the strategic role of social networking in firm growth and productivity
3
Psychology & marketing
3
Enterprise Social Networks : Erfolgsfaktoren für die Einführung und Nutzung - Grundlagen, Praxislösungen, Fallbeispiele
2
Services marketing cases in emerging markets : an asian perspective
2
Successful social media and ecommerce strategies in the wine industry
2
Advanced digital marketing strategies in a data-driven era
1
Business models and ICT technologies for the fashion supply chain : proceedings of IT4Fashion 2016
1
Digital transformation in journalism and news media : media management, media convergence and globalization
1
Digital transformation in the cultural heritage sector : challenges to marketing in the new digital era
1
Doing business in Africa : from economic growth to societal development
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ECONIS (ZBW)
37
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1
Einführung einer internen sozialen Kollaborationsplattform bei Volkswagen : von der IT als Keimzelle der digitalen Transformation bis zum Rollout - Erfahrungen, Tipps und Beispiele...
Schlichting, Christina-Dorothea
- In:
Enterprise Social Networks : Erfolgsfaktoren für die …
,
(pp. 205-217)
.
2016
Persistent link: https://www.econbiz.de/10011509004
Saved in:
2
The propagation of online rumours slandering multinational companies in Egypt
Shehata, Mona
- In:
Doing business in Africa : from economic growth to …
,
(pp. 335-355)
.
2021
Persistent link: https://www.econbiz.de/10012390972
Saved in:
3
Business intelligence and social media analytics
Russo Spena, Tiziana
;
Tregua, Marco
;
Ranieri, Angelo
; …
- In:
Digital transformation in the cultural heritage sector …
,
(pp. 137-158)
.
2021
Persistent link: https://www.econbiz.de/10012612657
Saved in:
4
Effiziente Krisenkommunikation - transparent und authentisch : wie Kommunikation in extremen Situationen heute aussehen muss, um Organisationen zukunftsfähig zu machen
Bachmann, Susanne
;
Ternès, Anabel
-
2021
-
2., aktualisierte und erweiterte Auflage
Persistent link: https://www.econbiz.de/10012548363
Saved in:
5
Personal brand benefits of social media use for researchers : a case study
Prado Román, Alberto
;
Paz-Gil, Iria
;
Prado Román, Miguel
- In:
Advanced digital marketing strategies in a data-driven era
,
(pp. 226-245)
.
2021
Persistent link: https://www.econbiz.de/10012621986
Saved in:
6
With a little help from my friends : the Irish radio industry's strategic : dappropriation of Facebook for commercial growth
McMahon, Daithi
- In:
Analyzing the strategic role of social networking in …
,
(pp. 157-171)
.
2017
Persistent link: https://www.econbiz.de/10011531088
Saved in:
7
Social customer relationship management : fundamentals, applications, technologies
Alt, Rainer
;
Reinhold, Olaf
-
2020
Persistent link: https://www.econbiz.de/10012060965
Saved in:
8
Digital transformation in business and society : theory and cases
George, Babu
(
ed.
);
Paul, Justin
(
ed.
)
-
2020
Persistent link: https://www.econbiz.de/10012107248
Saved in:
9
Messenger Marketing : wie Unternehmen WhatsApp & Co erfolgreich für Kommunikation und Kundenservice nutzen
Mehner, Matthias
-
2019
Dieser Leitfaden zeigt Ihnen, wie Sie Messenger-Dienste für Kommunikationsziele
im
Unternehmen erfolgreich einsetzen … Telefon verlieren
im
Hinblick auf Messenger immer mehr an Bedeutung. In diesem Buch erhalten Unternehmen, Vereine und …
Persistent link: https://www.econbiz.de/10012027759
Saved in:
10
Social commerce : consumer behaviour in online environments
Boardman, Rosy
(
ed.
);
Blazquez Cano, Marta
(
ed.
); …
-
2019
Persistent link: https://www.econbiz.de/10011973977
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