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ECONIS (ZBW)
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71
Trade liberalization, economic activity, and political violence in the global south : evidence from PTAS
Amodio, Francesco
;
Baccini, Leonardo
;
Chiovelli, Giorgio
; …
-
2023
Persistent link: https://www.econbiz.de/10014245534
Saved in:
72
The observed effects of mass virtual adoption on job performance, work satisfaction, and collaboration
Gibaldi, Carmine
;
McCreedy, Ryan T. W.
- In:
Work from home : multi-level perspectives on the new normal
,
(pp. 3-20)
.
2022
Persistent link: https://www.econbiz.de/10012821362
Saved in:
73
Immersive technologies : benefits, challenges, and predicted trends
Baker, Christine M.
- In:
Handbook of research on digital transformation, …
,
(pp. 34-54)
.
2022
Persistent link: https://www.econbiz.de/10012796088
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74
Understanding consumer-perceived value in augmented reality - implications for marketing activities
Bartosik-Purgat, Małgorzata
;
Ratajczak-Mrozek, Milena
- In:
Competition, strategy, and innovation : the impact of …
,
(pp. 105-132)
.
2022
Persistent link: https://www.econbiz.de/10012704955
Saved in:
75
The Western rationales for public relations : the engineering of human interactions
St. John, Burton, III
- In:
The global foundations of public relations : humanism, …
,
(pp. 7-23)
.
2022
Persistent link: https://www.econbiz.de/10012651472
Saved in:
76
History and legitimacy in the West : public relations aesthetics from Hippocrates to Luis Buñuel
Xifra, Jordi
;
Jiménez, Maurici
- In:
The global foundations of public relations : humanism, …
,
(pp. 48-62)
.
2022
Persistent link: https://www.econbiz.de/10012651555
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77
Advertising in virtual reality : a hierarchy of effects paradigm
Bodunde, Ikeola J.
;
Ohu, Eugene
- In:
Marketing Communications and Brand Development in …
,
(pp. 229-252)
.
2022
Persistent link: https://www.econbiz.de/10013274632
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78
The future of marketing : artificial intelligence, virtual reality, and neuromarketing
Adeola, Ogechi
;
Evans, Olaniyi
;
Edeh, Jude Ndubuisi
; …
- In:
Marketing Communications and Brand Development in …
,
(pp. 253-280)
.
2022
Persistent link: https://www.econbiz.de/10013274637
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79
Integration of Augmented Reality (AR) and Virtual Reality (VR) as marketing communications channels in the hospitality and tourism service sector
Balasubramanian, Kandappan
;
Puvaneswaran Kunasekaran
; …
- In:
Marketing Communications and Brand Development in …
,
(pp. 55-79)
.
2022
Persistent link: https://www.econbiz.de/10013280184
Saved in:
80
How can luxury fashion brands create a multisensory environment online to improve customer experience?
Stancescu, Laura
;
Clark, Lillian
;
Redolfi, Carolina
- In:
Integrated Business Models in the Digital Age : …
,
(pp. 275-314)
.
2022
Persistent link: https://www.econbiz.de/10013282635
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