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~type_genre:"Article in journal"
~type_genre:"Book section"
~type_genre:"Konferenzschrift"
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Social Web
7,694
Social web
7,694
Consumer behaviour
6,415
Konsumentenverhalten
6,415
Internet marketing
4,944
Online-Marketing
4,941
E-commerce
4,469
Electronic Commerce
4,463
Online retailing
4,077
Online-Handel
4,077
Internet
2,267
Relationship marketing
2,016
Beziehungsmarketing
2,015
Viral marketing
1,639
Virales Marketing
1,639
Digital platform
1,574
Digitale Plattform
1,570
Digitalisierung
1,457
Digitization
1,450
Brand management
1,420
Markenführung
1,420
Social media
1,326
Electronic money
1,133
Elektronisches Geld
1,133
Customer satisfaction
1,052
Kundenzufriedenheit
1,051
Advertising effects
999
Werbewirkung
999
Social network
997
Theorie
997
Theory
997
Soziales Netzwerk
995
Einzelhandel
943
Retail trade
942
social media
931
Advertising
926
Brand image
909
Markenimage
909
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908
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874
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5,648
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21,616
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232
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19,298
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2,366
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678
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678
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674
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674
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665
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348
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232
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221
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221
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148
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134
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research-article
86
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60
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48
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47
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47
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28
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28
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22
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19
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14
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13
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12
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11
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11
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21,379
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459
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7
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Dwivedi, Yogesh Kumar
47
Law, Chun Hung Roberts
39
Rana, Nripendra P.
33
Qiu, Liangfei
25
Kumar, Vikas
24
Thaichon, Park
24
Dhir, Amandeep
22
Filieri, Raffaele
21
Huang, George Q.
21
Loureiro, Sandra Maria Correia
21
Quach, Sara
21
Rita, Paulo
21
Vrontis, Demetris
21
Hajli, Nick
20
Paul, Justin
20
Cheng, T. C. E.
19
Karjaluoto, Heikki
19
Tan, Yong
19
Hudders, Liselot
18
Liébana-Cabanillas, Francisco
18
Alt, Rainer
17
Choi, Tsan-Ming
17
Corbet, Shaen
17
Foroudi, Pantea
17
Harrigan, Paul
17
Akram, Umair
16
Bigné Alcañiz, J. Enrique
16
Kumar, Subodha
16
Liu, Yang
16
Luo, Xin
16
Wu, Luorong
16
Xu, Xun
16
Zhang, Zuopeng
16
Agnihotri, Raj
15
Chatterjee, Sheshadri
15
Dennis, Alan
15
Hollebeek, Linda D.
15
Ko, Eunju
15
Li, Xiang
15
Pauwels, Koen
15
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Springer Fachmedien Wiesbaden
10
Deutscher Dialogmarketing Verband
5
Edward Elgar Publishing
5
Springer International Publishing
4
Academy of Marketing Science
2
International Conference of the International Association of Cultural and Digital Tourism <10., 2023, Chania>
2
International Conference of the International Association of Cultural and Digital Tourism <9., 2022, Siros>
2
International Post-Keynesian Workshop <7, 2002, Kansas City, Mo.>
2
"Media Economics Revisited" - (Wie) Verändert das Internet die Ökonomie der Medien? <Veranstaltung> <2016, Jena>
1
AKAD Forum <2017, Stuttgart>
1
Academy of Marketing Science / Annual Conference <2017, Coronado, Calif.>
1
Academy of Marketing Science / Annual Conference <2021, Online>
1
Academy of Marketing Science / Annual Conference <2023, New Orleans, La.>
1
Academy of Marketing Science / World Marketing Congress <2021, Online>
1
Akademie der Diözese Rottenburg-Stuttgart
1
Akademie der Diözese Rottenburg-Stuttgart / Tagungshaus Weingarten / Seminar <2017, Weingarten, Landkreis Ravensburg>
1
Akademie für Politische Bildung <Tutzing>
1
Annual International Research Conference of Symbiosis Institute of Management Studies <12., 2021, Online>
1
Annual International Scientific Conference "Digital Transformation in Industry: Trends, Management, Strategies" <4., 2022, Jekaterinburg>
1
Annual International Scientific Conference “Digital Transformation in Industry: Trends, Management, Strategies” <3., 2021, Online>
1
Asia-Pacific Conference on Economics & Finance <2021, Online>
1
Asian Development Bank
1
Association of Italian Organization Studies Academics / Annual workshop <21., 2020, Mailand>
1
Australia-New Zealand Business Academy <Australian Centre for International Business at the University of New South Wales)> / Conference
1
BIS <Veranstaltung> <19., 2016, Leipzig>
1
Berlin Digital Conference / Annual Conference <1., 2018, Berlin>
1
Berlin Digital Conference / Annual Conference <2., 2019, Berlin>
1
Celebration of Joseph E. Stiglitz's 50 Years of Teaching <2015>
1
Concurrent SIGPHIL_372ICIS (Virtual Only) Workshop on Products of Theorizing: Towards Native Theories of Emerging Information Technology <9., 2021, Online>
1
Conference for Graduate Research in Tourism, Hospitality and Leisure <9., 2017, Cartagena>
1
Conference on "Smart Technologies for an Inclusive World" <2020, Online>
1
Conference on Digital Transformation in Business <2019, Istanbul>
1
Conference on Management of Organizations' Development <10., 2019, Gniew>
1
Conference on Postal and Delivery Economics <24., 2016, Florenz>
1
Conference on Postal and Delivery Economics <25., 2017, Barcelona>
1
Conference on Postal and Delivery Economics <26., 2018, Split>
1
Conference on Postal and Delivery Economics <27., 2019, Dublin>
1
Conference on Postal and Delivery Economics <30., 2022, Rimini>
1
Conference “Competition on the Internet” <2013, München>
1
Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
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Published in...
All
Journal of business research : JBR
742
Studies in nonlinear dynamics and econometrics : SNDE ; quarterly publ. electronically on the internet
711
Journal of retailing and consumer services
596
Technological forecasting & social change : an international journal
488
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
291
Telecommunications policy : the international journal of digital economy, data sciences and new media
236
Management science : journal of the Institute for Operations Research and the Management Sciences
224
Electronic commerce research
210
Information systems research : ISR
201
Industrial marketing management : the international journal for industrial and high-tech firms
186
Journal of internet commerce
185
Finance research letters
177
International journal of hospitality management
174
International journal of production research
157
International journal of internet marketing and advertising : IJIMA
153
Journal of management information systems : JMIS
153
Tourism management : research, policies, practice
151
European journal of operational research : EJOR
144
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
137
International journal of advertising : the review of marketing communications
133
International journal of production economics
123
International journal of business information systems : IJBIS
116
Journal of marketing communications
108
Journal of promotion management : innovations in planning and applied research
108
Business horizons
106
Transportation research / E : an international journal
104
Asia Pacific journal of marketing and logistics
98
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
95
IEEE transactions on engineering management : EM
93
International journal of e-business research : an official publication of the Information Resources Management Association
92
Information systems and e-business management : ISeB
91
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
89
International journal of contemporary hospitality management
88
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
88
Psychology & marketing
88
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
86
Information economics and policy : IEP
84
Journal of travel and tourism marketing
84
Journal of information & knowledge management : JIKM
81
International journal of consumer studies
80
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ECONIS (ZBW)
21,848
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1
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1
Content promotion for online content platforms with the diffusion effect
Lin, Yunduan
;
Wang, Mengxin
;
Zhang, Heng
;
Zhang, Renyu
; …
- In:
Manufacturing & service operations management : M & SOM
26
(
2024
)
3
,
pp. 1062-1081
Persistent link: https://www.econbiz.de/10014536796
Saved in:
2
Factors influencing online platform engagement in fresh fruit e-commerce in China
Tang, Lin
;
Nuttawut Rojniruttikul
- In:
Corporate Practices: Policies, Methodologies, and …
,
(pp. 247-261)
.
2024
Persistent link: https://www.econbiz.de/10014564136
Saved in:
3
Platform manipulation in online retail marketplace with sponsored advertising
Long, Fei
;
Liu, Yunchuan
- In:
Marketing science
43
(
2024
)
2
,
pp. 317-345
Persistent link: https://www.econbiz.de/10014529212
Saved in:
4
Offline-to-online and online-to-offline (a reciprocal O2O model) : re-patronage in an omni-channel
Liao, Shu-Hsien
;
Hu, Da-Chian
;
Liu, Hui-Ling
- In:
International journal of retail and distribution management
52
(
2024
)
3
,
pp. 341-354
Persistent link: https://www.econbiz.de/10014513281
Saved in:
5
Effect of online professional network recommendations on the likelihood of an interview : a field study
Aggarwal, Rohit
;
Midha, Vishal
;
Sullivan, Nicholas
- In:
Information systems research : ISR
35
(
2024
)
1
,
pp. 104-119
Persistent link: https://www.econbiz.de/10014530441
Saved in:
6
Does algorithmic filtering lead to filter bubbles in online tourist information searches?
Gong, Yaqi
;
Schroeder, Ashley
;
Pan, Bing
;
Sundar, S. Shyam
- In:
Information technology & tourism
26
(
2024
)
1
,
pp. 183-217
Persistent link: https://www.econbiz.de/10014452362
Saved in:
7
The effect of review images on review helpfulness : a contingency approach
Kübler, Raoul
;
Lobschat, Lara
;
Welke, Lina
;
Meij, Hugo …
- In:
Journal of retailing
100
(
2024
)
1
,
pp. 5-23
Persistent link: https://www.econbiz.de/10014526948
Saved in:
8
Reviewing the research landscape of online scarcity messages
Banerjee, Snehasish
;
Pal, Anjan
;
Kapetanaki, Ariadne …
- In:
Bringing the Soul Back to Marketing : Proceedings of …
,
(pp. 11-19)
.
2024
Persistent link: https://www.econbiz.de/10014500982
Saved in:
9
Online search and optimal product rankings : an empirical framework
Compiani, Giovanni
;
Lewis, Gregory
;
Peng, Sida
;
Wang, …
- In:
Marketing science
43
(
2024
)
3
,
pp. 615-636
Persistent link: https://www.econbiz.de/10014529247
Saved in:
10
Advertising as information for ranking e-commerce search listings
Yang, Joonhyuk
;
Sahni, Navdeep S.
;
Nair, Harikesh
;
Xiong, Xi
- In:
Marketing science
43
(
2024
)
2
,
pp. 360-377
Persistent link: https://www.econbiz.de/10014529217
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