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~type_genre:"Article in journal"
~type_genre:"Conference proceedings"
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Fernsehwerbung
153
Television advertising
153
Advertising effects
114
Television
114
Werbewirkung
114
Fernsehen
100
Fernsehprogramm
89
Television programme
89
Consumer behaviour
75
Konsumentenverhalten
75
Advertising
72
Werbung
68
Internet marketing
53
Online-Marketing
53
USA
48
United States
48
Media usage
39
Mediennutzung
39
television
38
Professional sports
30
Profisport
30
Fernsehsender
28
Television industry
28
Cable television
27
Kabelfernsehen
27
Sport event
27
Sportveranstaltung
27
Brand management
25
Markenführung
25
Football
23
Fußball
23
advertising
20
Children
19
Kinder
19
Product Placement
18
Product placement
18
Broadcasting policy
17
Großbritannien
17
Rundfunkpolitik
17
United Kingdom
17
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43
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Article
397
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Article in journal
Conference proceedings
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397
research-article
99
Arbeitspapier
61
Working Paper
61
Graue Literatur
60
Non-commercial literature
60
Aufsatz im Buch
30
Book section
30
Hochschulschrift
23
case-report
23
review-article
21
Thesis
9
conceptual-paper
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non-article
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Sammelwerk
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Conference paper
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Lehrbuch
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English
387
German
9
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Bellman, Steven
12
Varan, Duane
9
Beal, Virginia
4
Fossen, Beth L.
4
Guitart, Ivan A.
4
Hudders, Liselot
4
Salaga, Steven
4
Schreyer, Dominik
4
Schweidel, David A.
4
Tainsky, Scott
4
Betts, Kevin R.
3
Chan, Fong Yee
3
Dens, Nathalie
3
Hartnett, Nicole
3
Kennedy, Rachel
3
Kim, Kihan
3
Lipsman, Andrew
3
Pelsmacker, Patrick de
3
Robinson, Jennifer A.
3
Romaniuk, Jenni
3
Shi, Yang
3
Torgler, Benno
3
Wilbur, Kenneth C.
3
Wooley, Brooke
3
Aitken, Robert
2
Baker, Matthew J.
2
Buraimo, Babatunde
2
Cauberghe, Verolien
2
Cheong, Yunjae
2
Chong, Alberto
2
Chong, Marco Z.
2
Cunningham, Isabella
2
Davtyan, Davit
2
Deng, Yiting
2
Etayo, Cristina
2
Farrell, Catherine
2
Ferguson, Douglas A.
2
Friehe, Tim
2
Fulgoni, Gian M.
2
Gangadharan, Nakul
2
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Journal of advertising research
33
The journal of media economics
11
International journal of advertising : the quarterly review of marketing communications
10
International journal on media management : JMM
10
JMM : the international journal on media management
9
Journal of marketing communications
9
Journal of sports economics
9
Telecommunications policy : the international journal of digital economy, data sciences and new media
9
International journal of advertising : the review of marketing communications
8
Journal of media business studies
7
Journal of business research : JBR
6
The B.E. journal of economic analysis & policy
6
The American economic review
5
International journal of consumer studies
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
International journal of sport finance
4
Journal of advertising : official publication of the American Academy of Advertising
4
Journal of sport management : the official journal of the North American Society of Sport Management
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
Review of industrial organization : RIO
4
The American journal of economics and sociology
4
Academy of Management journal : AMJ
3
American economic journal : a journal of the American Economic Association
3
Applied economics
3
Applied economics letters
3
Arts and the market
3
European Sport management quarterly : ESMQ
3
European journal of operational research : EJOR
3
Information economics and policy : IEP
3
International journal of industrial organization
3
International journal of sports marketing & sponsorship
3
Journal of comparative economics : the journal of the Association for Comparative Economic Studies
3
Journal of cultural economics
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of marketing research
3
Journal of marketing research : JMR
3
Journal of the European Economic Association
3
Journal of travel and tourism marketing
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
Marketing intelligence & planning
3
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ECONIS (ZBW)
397
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397
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1
Optimisation of UCB algorithm based on cultural content orientation of film and
television
in the digital era
Li, Bin
- In:
International journal of networking and virtual …
28
(
2023
)
2/4
,
pp. 265-280
Persistent link: https://www.econbiz.de/10014436404
Saved in:
2
Far from "Fauda" : creators with disabilities in an established-outsider figuration in the Israeli film and
television
industries
Kuna, Shani
- In:
Employee relations
45
(
2023
)
1
,
pp. 69-89
Persistent link: https://www.econbiz.de/10013530791
Saved in:
3
The influence of event-related factors on sport fans' purchase intention : a study of sponsored products during televised sporting events
Rai, Jaskirat Singh
;
Cho, Heetae
;
Yousaf, Anish
;
Itani, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 85-105
Persistent link: https://www.econbiz.de/10014486666
Saved in:
4
The effects of introducing advertising in pay TV : a model of asymmetric competition between pay TV and free TV
Dietl, Helmut
;
Lang, Markus
;
Lin, Panlang
- In:
The B.E. journal of theoretical economics
23
(
2023
)
1
,
pp. 291-326
Persistent link: https://www.econbiz.de/10013555574
Saved in:
5
Local
television
news on Instagram : exploring the effects of news values and post features on audience engagement
Guo, Miao
;
Sun, Fu-Shing
- In:
International journal on media management : JMM
25
(
2023
)
1/2
,
pp. 1-22
Persistent link: https://www.econbiz.de/10015052722
Saved in:
6
The effect of movie and
television
placements
Sharma, Abhinav
;
Nicolau, Juan Luis
;
Más Ruiz, …
- In:
Tourism management : research, policies, practice
91
(
2022
),
pp. 1-8
Persistent link: https://www.econbiz.de/10013271612
Saved in:
7
Armchair fans : modelling audience size for televised football matches
Buraimo, Babatunde
;
Forrest, David
;
McHale, Ian
;
Tena, J. D.
- In:
European journal of operational research : EJOR
298
(
2022
)
2
,
pp. 644-655
Persistent link: https://www.econbiz.de/10013206881
Saved in:
8
Commercial audience retention of
television
programs : measurement and prediction
Song, Lianlian
;
Shi, Yang
;
Tso, Kwok Fai Geoffrey
- In:
International journal of advertising : the review of …
41
(
2022
)
3
,
pp. 435-461
Persistent link: https://www.econbiz.de/10013209342
Saved in:
9
An analysis of celebrity repositioning through reality
television
Kabra, Shradha
;
Dass, Sumanjit
;
Popli, Sapna
- In:
Arts and the market : AAM
12
(
2022
)
1
,
pp. 52-69
Persistent link: https://www.econbiz.de/10012879087
Saved in:
10
COVID-19, over-the-top services, and the future of pay
television
: the case of South Korea
Sung, Nakil
- In:
Applied economics
56
(
2024
)
26
,
pp. 3063-3077
Persistent link: https://www.econbiz.de/10014526582
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