//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~accessRights:"restricted"
~type_genre:"Book section"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Sales promotion"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Sales promotion
16
Verkaufsförderung
16
Consumer behaviour
7
Konsumentenverhalten
7
Einzelhandel
4
Retail trade
4
Beziehungsmarketing
3
Communication
3
Kommunikation
3
Marketing management
3
Marketingmanagement
3
Relationship marketing
3
Advertising
2
Brand management
2
Digital media
2
Digitale Medien
2
In-store Communications
2
Information technology
2
Informationstechnik
2
Kaufentscheidung
2
Ladengestaltung
2
Markenführung
2
Purchase decision
2
Salespeople
2
Selling
2
Store design
2
Theorie
2
Theory
2
Verkauf
2
Verkaufspersonal
2
Werbung
2
customer experience
2
digital media
2
in-store technologies
2
information and communication technologies
2
retailers
2
2019
1
Absatz
1
Advertising effects
1
Betriebliche Wertschöpfung
1
more ...
less ...
Online availability
All
Undetermined
Free
1
Type of publication
All
Article
16
Type of publication (narrower categories)
All
Book section
Article in journal
499
Aufsatz in Zeitschrift
499
research-article
51
Aufsatz im Buch
16
Hochschulschrift
10
Graue Literatur
8
Non-commercial literature
8
Arbeitspapier
7
Working Paper
7
review-article
5
Aufsatzsammlung
3
Collection of articles of several authors
3
Lehrbuch
3
Sammelwerk
3
Thesis
3
Amtsdruckschrift
2
Government document
2
Textbook
2
review
2
Bibliografie
1
Conference paper
1
Einführung
1
Handbook
1
Handbuch
1
Konferenzbeitrag
1
Systematic review
1
case-report
1
conceptual-paper
1
non-article
1
Übersichtsarbeit
1
more ...
less ...
Language
All
English
14
German
2
Author
All
Capriello, Antonella
2
Riboldazzi, Sabina
2
Avcı, İbrahim
1
Aykaç, Ömer Sezai
1
Bianchini, Augusto
1
Blattberg, Robert C.
1
Briesch, Richard A.
1
Cohen, Maxime C.
1
D'Attoma, Ida
1
Delcea, Camelia
1
Gey, Thomas
1
Gázquez-Abad, Juan Carlos
1
Hunter, Gary K.
1
Ieva, Marco
1
Ingene, Charles
1
Ioanas, Elsabeta
1
Ivanova-Gongne, Maria
1
Kaestner, Rolf
1
Karray, Salma
1
Kenkel, Don
1
Klug, Matthias
1
Liinamaa, Johanna
1
Luotola, Hanna
1
Mathios, Alan
1
Paun, Ramona
1
Perakis, Georgia
1
Tricase, Marco
1
Yilmaz, Aykut
1
Yıldız, Salih
1
Zhang, Xubing
1
Ziliani, Cristina
1
more ...
less ...
Published in...
All
Strategic corporate communication in the digital age
2
Aktuelle Managementstrategien zur Erweiterung der Erlösbasis von Krankenhäusern : mit innovativen Versorgungsansätzen zur Erlösoptimierung
1
Brand the Future : systematische Markenentwicklung im B2B
1
Business models and ICT technologies for the fashion supply chain : proceedings of IT4Fashion 2016
1
Channel strategies and marketing mix in a connected world
1
Empirical studies on economics of innovation, public economics and management : proceedings of the 18th Eurasia business and economics society conference
1
Exploring omnichannel retailing : common expectations and diverse realities
1
Handbook of research on applied AI for international business and marketing applications
1
Improving marketing strategies for private label products
1
Mathematics in business management : [International Conference on Mathematics in Engineering and Business Management during 9 - 10 March 2012, Chennai, India]
1
Practices for network management : in search of collaborative advantage
1
The Oxford handbook of managerial economics
1
The Oxford handbook of pricing management
1
The Oxford handbook of strategic sales and sales management
1
The Oxford handbook of the economics of the biopharmaceutical industry
1
more ...
less ...
Source
All
ECONIS (ZBW)
16
Showing
1
-
10
of
16
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
A research on hedonic and utilitarian consumption behavior of young consumers on big discount days
Avcı, İbrahim
;
Yıldız, Salih
- In:
Handbook of research on applied AI for international …
,
(pp. 559-579)
.
2021
Persistent link: https://www.econbiz.de/10012303529
Saved in:
2
Large-scale retailers, digital media and in-store communications
Riboldazzi, Sabina
;
Capriello, Antonella
- In:
Strategic corporate communication in the digital age
,
(pp. 145-160)
.
2021
Persistent link: https://www.econbiz.de/10012491525
Saved in:
3
Large-scale retailers, digital media and in-store communications
Riboldazzi, Sabina
;
Capriello, Antonella
- In:
Strategic corporate communication in the digital age
,
(pp. 145-160)
.
2021
Persistent link: https://www.econbiz.de/10012491561
Saved in:
4
Optimizing promotions for multiple items in supermarkets
Cohen, Maxime C.
;
Perakis, Georgia
- In:
Channel strategies and marketing mix in a connected world
,
(pp. 71-97)
.
2020
Persistent link: https://www.econbiz.de/10012146857
Saved in:
5
The relationship between sales promotion activities, private label attitudes, and purchase intention
Aykaç, Ömer Sezai
;
Yilmaz, Aykut
- In:
Improving marketing strategies for private label products
,
(pp. 306-327)
.
2020
Persistent link: https://www.econbiz.de/10012125577
Saved in:
6
Retail promotional communication : the comparative effectiveness of print versus online
Ziliani, Cristina
;
Ieva, Marco
;
Gázquez-Abad, Juan Carlos
- In:
Exploring omnichannel retailing : common expectations …
,
(pp. 225-249)
.
2019
Persistent link: https://www.econbiz.de/10011954551
Saved in:
7
Merchandising, Sponsoring, Werbung und Co
Kaestner, Rolf
- In:
Aktuelle Managementstrategien zur Erweiterung der …
,
(pp. 251-274)
.
2018
Persistent link: https://www.econbiz.de/10011774681
Saved in:
8
Mitarbeiterpotenzial nach Maß
Gey, Thomas
;
Klug, Matthias
- In:
Brand the Future : systematische Markenentwicklung im B2B
,
(pp. 191-200)
.
2017
Persistent link: https://www.econbiz.de/10011565762
Saved in:
9
From financial merchandise planning to supply chain design and execution
Bianchini, Augusto
;
Tricase, Marco
- In:
Business models and ICT technologies for the fashion …
,
(pp. 215-223)
.
2017
Persistent link: https://www.econbiz.de/10011629854
Saved in:
10
The value-based sales approach - design process, tools and needed capabilities to create a solution
Luotola, Hanna
;
Ivanova-Gongne, Maria
;
Liinamaa, Johanna
- In:
Practices for network management : in search of …
,
(pp. 237-250)
.
2017
Persistent link: https://www.econbiz.de/10011634781
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->