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Search: person:"Balaji, M. S."
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Consumer behaviour
28
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27
Customer satisfaction
17
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14
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14
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Balaji, M. S.
48
Jiang, Yangyang
15
Roy, Sanjit
14
Balaji, M.S.
13
Jha, Subhash
13
Bhattacharyya, Jishnu
4
Kapoor, Payal S.
4
Das, Manish
3
Jebarajakirthy, Charles
3
Quazi, Ali
3
Roy, Sanjit Kumar
3
Saha, Victor
3
Azer, Jaylan
2
Babakus, Emin
2
Balaji, M S
2
Bang, Nguyen
2
Hewege, Chandana
2
Khong Kok Wei
2
Krishnan, Balaji C.
2
Lassar, Walfried M.
2
Luo, Jun
2
Peck, Joann
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Sadeque, Saalem
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Soutar, Geoffrey N.
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Srivastava, Ankur
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Yadav, Rambalak
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Chong, Alain Yee Loong
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Journal of business research : JBR
10
Industrial marketing management : the international journal for industrial and high-tech firms
3
International journal of hospitality management
3
Journal of retailing and consumer services
3
European Journal of Marketing
2
European journal of marketing : EJM
2
International Journal of Contemporary Hospitality Management
2
Journal of Product & Brand Management
2
Journal of retailing
2
Marketing Intelligence & Planning
2
Tourism analysis : an interdisciplinary tourism & hospitality journal
2
Asia Pacific Journal of Marketing and Logistics
1
European journal of marketing
1
Industrial Management & Data Systems
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International Journal of Bank Marketing
1
International Journal of Emerging Markets
1
International Journal of Nonprofit and Voluntary Sector Marketing
1
International journal of contemporary hospitality management
1
Journal of Business Research
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Journal of Consumer Marketing
1
Journal of Indian Business Research
1
Journal of Services Marketing
1
Journal of business-to-business marketing
1
Journal of consumer marketing
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Journal of internet commerce
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Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of marketing management : MM
1
Journal of strategic marketing
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Journal of vacation marketing
1
Marketing intelligence & planning
1
Psychology & marketing
1
Service business
1
Springer eBook Collection
1
Technological forecasting & social change : an international journal
1
The Cornell hospitality quarterly
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The internet of things in the modern business environment
1
The journal of product & brand management
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The journal of services marketing
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ECONIS (ZBW)
47
Other ZBW resources
16
RePEc
1
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1
Causal complexity of sustainable consumption : unveiling the equifinal causes of purchase intentions of plant-based meat alternatives
Bhattacharyya, Jishnu
;
Balaji, M. S.
;
Jiang, Yangyang
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013534237
Saved in:
2
Impact of failure severity levels on satisfaction and behavior : from the perspectives of justice theory and regulatory focus theory
Sidhu, Sarabjit Kaur
;
Fon Sim Ong
;
Balaji, M. S.
- In:
Journal of consumer marketing
40
(
2023
)
4
,
pp. 535-547
Persistent link: https://www.econbiz.de/10014276019
Saved in:
3
Being unconventional : the impact of unconventional packaging messages on impulsive purchases
Das, Manish
;
Balaji, M. S.
;
Paul, Subhrajit
;
Saha, Victor
- In:
Psychology & marketing
40
(
2023
)
10
,
pp. 1913-1932
Persistent link: https://www.econbiz.de/10014338443
Saved in:
4
Conveying product weight in digital media using a hand image
Jha, Subhash
;
Balaji, M. S.
;
Peck, Joann
- In:
Journal of retailing
99
(
2023
)
3
,
pp. 353-369
Persistent link: https://www.econbiz.de/10014461657
Saved in:
5
Effectiveness of B2B social media marketing : the effect of message source and message content on social media engagement
Balaji, M. S.
;
Behl, Abhishek
;
Jain, Kokil
;
Baabdullah, …
- In:
Industrial marketing management : the international …
113
(
2023
),
pp. 243-257
Persistent link: https://www.econbiz.de/10014433601
Saved in:
6
Greenfluencers as agents of social change : the effectiveness of sponsored messages in driving sustainable consumption
Kapoor, Payal S.
;
Balaji, M. S.
;
Jiang, Yangyang
- In:
European journal of marketing
57
(
2023
)
2
,
pp. 533-561
Persistent link: https://www.econbiz.de/10013502594
Saved in:
7
Socially responsible consumption and marketing in practice : collection of case studies
Bhattacharyya, Jishnu
(
ed.
);
Balaji, M. S.
(
ed.
); …
-
2022
Persistent link: https://www.econbiz.de/10012656164
Saved in:
8
Social and sustainability marketing : a casebook for reaching your socially responsible consumers through marketing science
Bhattacharyya, Jishnu
(
ed.
);
Dash, Manoj Kumar
(
ed.
); …
-
2022
Persistent link: https://www.econbiz.de/10013176532
Saved in:
9
Retrospective view and thematic analysis of business-to-business relationships through bibliometric analysis
Sharma, Priyanka
;
Saha, Surajit
;
Balaji, M. S.
- In:
Journal of business-to-business marketing
29
(
2022
)
1
,
pp. 19-42
Persistent link: https://www.econbiz.de/10013178121
Saved in:
10
Effectiveness of travel social media influencers : a case of eco-friendly hotels
Kapoor, Payal S.
;
Balaji, M. S.
;
Jiang, Yangyang
; …
- In:
Journal of travel research : a quarterly publication of …
61
(
2022
)
5
,
pp. 1138-1155
Persistent link: https://www.econbiz.de/10013258973
Saved in:
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