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Search: person:"Balmer, John M.T."
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Brand management
19
Markenführung
19
Brand architecture
15
Markenarchitektur
15
Corporate reputation
14
Firmenimage
14
Corporate culture
9
Marketing management
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English
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Balmer, John M. T.
21
Balmer, John M.T.
14
Chen, Weifeng
10
Burghausen, Mario
3
Podnar, Klement
3
Abratt, Russell
2
Bargenda, Angela
2
Brexendorf, Tim Oliver
2
Foroudi, Pantea
2
Kernstock, Joachim
2
Kleyn, Nicola
2
Powell, Shaun M.
2
Wang, Wei-Yue
2
Balmer, John M.T
1
Binsardi, Ben
1
Botchie, David
1
Boukis, Achilleas
1
Dey, Bidit Lal
1
Faraday, Judy
1
Foroudi, Mohammad M.
1
Foroudi, Mohammad Mahdi
1
Gupta, Suraksha
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He, Xinming
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Johansen, Trine S.
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Kaminakis, Kostas
1
Khanyapuss Punjaisri
1
Kitchen, Philip J.
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Lin, Zhibin
1
Low, Brian
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Mahmoud, Rudiana
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Melewar, T.C.
1
Nielsen, Anne Ellerup
1
Pandit, Ameet
1
Papastathopoulos, Avraam
1
Patsala, Paschalia
1
Sammour, Ammar
1
Sammour, Ammar Abdellatif
1
Santos, Fernado Pinto
1
Saren, Mike
1
Saunders, John A.
1
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The journal of brand management : an international journal
9
Journal of business research : JBR
6
Qualitative Market Research: An International Journal
3
International studies of management and organization
2
Journal of Brand Management: Advanced Collections
2
Journal of brand management / advanced collections
2
Journal of marketing management : MM
2
Springer eBook Collection / Business and Management
2
SpringerLink / Bücher
2
European journal of marketing : EJM
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of Business Research
1
Marketing theory
1
Qualitative market research : an international journal
1
Strategic Change
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The journal of product & brand management
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ECONIS (ZBW)
30
Other ZBW resources
4
BASE
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RePEc
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1
Design, corporate brand design, and corporate heritage brand design : what are they? : what of them?
Balmer, John M.T.
- In:
The journal of brand management : an international journal
30
(
2023
)
2
,
pp. 97-115
Persistent link: https://www.econbiz.de/10014251422
Saved in:
2
Heraldry, mottos, and corporate heritage discovery at the University of Strathclyde : a case of useful learning
Balmer, John M.T.
- In:
The journal of brand management : an international journal
30
(
2023
)
2
,
pp. 170-183
Persistent link: https://www.econbiz.de/10014251434
Saved in:
3
Special edition: corporate heritage brand design
Balmer, John M.T.
;
Bargenda, Angela
- In:
The journal of brand management : an international journal
30
(
2023
)
2
,
pp. 95-96
Persistent link: https://www.econbiz.de/10014251420
Saved in:
4
Special edition: corporate heritage brand design
Balmer, John M.T.
(
ed.
);
Bargenda, Angela
(
ed.
)
-
2023
Persistent link: https://www.econbiz.de/10014251438
Saved in:
5
Managerial corporate brand orientation : explication, significance, and antecedents
Balmer, John M.T.
- In:
The journal of brand management : an international journal
29
(
2022
)
1
,
pp. 1-12
Persistent link: https://www.econbiz.de/10013170456
Saved in:
6
Introducing integrated hybrid communication : the nexus linking marketing communication and corporate communication
Sharifah Faridah Syed Alwi
;
Balmer, John M.T.
;
Stoian, …
- In:
Qualitative market research : an international journal
25
(
2022
)
4
,
pp. 405-432
Persistent link: https://www.econbiz.de/10013380485
Saved in:
7
Quo vadis corporate marketing?
Podnar, Klement
;
Balmer, John M.T.
- In:
Journal of business research : JBR
134
(
2021
),
pp. 642-646
Persistent link: https://www.econbiz.de/10012643939
Saved in:
8
Corporate brand orientation : identity, internal images, and corporate identification matters
Balmer, John M.T.
;
Podnar, Klement
- In:
Journal of business research : JBR
134
(
2021
),
pp. 729-737
Persistent link: https://www.econbiz.de/10012643961
Saved in:
9
Unveiling front-line employees' brand construal types during corporate brand promise delivery : a multi-study analysis
Boukis, Achilleas
;
Khanyapuss Punjaisri
;
Balmer, John M.T.
- In:
Journal of business research : JBR
131
(
2021
),
pp. 673-685
Persistent link: https://www.econbiz.de/10012545101
Saved in:
10
Explicating place identity attitudes, place architecture attitudes, and identification triad theory
Foroudi, Mohammad Mahdi
;
Balmer, John M. T.
;
Chen, Weifeng
- In:
Journal of business research : JBR
109
(
2020
),
pp. 321-336
Persistent link: https://www.econbiz.de/10012238076
Saved in:
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