Oh, Hannah; Bae, John; Currim, Imran S.; Lim, Jooseop; … - In: European Journal of Marketing 55 (2020) 5, pp. 1440-1468
Purpose: This study aims to answer two unique related questions on the overarching relationship between a CEO’s personal religious affiliation, the firm’s advertising spending decision and its shareholder value. First, does the CEO’s religious affiliation, a proxy for risk taking,...