Foutz, Natasha Zhang; Jank, Wolfgang - In: Marketing Science 29 (2010) 3, pp. 568-579
Prerelease demand forecasting is one of the most crucial yet difficult tasks facing marketers in the $60 billion motion picture industry. We propose functional shape analysis (FSA) of virtual stock markets (VSMs) to address this long-standing challenge. In VSMs, prices of a movie's stock reflect...