Müller, Georg; Ray, Sourav - In: Managerial and Decision Economics 28 (2007) 7, pp. 723-736
We investigate asymmetric price responses by considering a unique, highly disaggregate retailer- and product-level time series at a major supermarket chain. We find asymmetry exists, but is limited in scope and there is no evidence of a pervasive chain wide asymmetric pricing strategy. To...