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Singla, Vikas
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Corporate reputation review
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ECONIS (ZBW)
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1
Understanding role of fonts in linking brand identity to brand perception
Singla, Vikas
;
Sharma, Nidhi
- In:
Corporate reputation review
25
(
2022
)
4
,
pp. 272-286
Persistent link: https://www.econbiz.de/10013463271
Saved in:
2
Examining the role of prices in readership trends of newspaper industry
Singla, Vikas
;
Sood, Rajiv
- In:
Geo-economic perspectives in the global environment
,
(pp. 195-203)
.
2022
Persistent link: https://www.econbiz.de/10014235147
Saved in:
3
Investigating the relationship of semiotics associated with colour and font of Google logo with brand perception
Singla, Vikas
;
Viput Ongsakul
;
Sahil Raj
;
Khoa T. Tran
- In:
Journal for global business advancement : JGBA
14
(
2021
)
3
,
pp. 312-334
Persistent link: https://www.econbiz.de/10012613988
Saved in:
4
Emotional branding scale and its role in formation of brand trust
Singla, Vikas
;
Gupta, Gaurav
- In:
Paradigm : the journal of Institute of Management Technology
23
(
2019
)
2
,
pp. 148-163
Persistent link: https://www.econbiz.de/10012161142
Saved in:
5
Investigating the effects of retail agglomeration choice behavior on store attractiveness
Singla, Vikas
;
Rai, Harpreet
- In:
Journal of marketing analytics : JMA
4
(
2016
)
2/3
,
pp. 108-124
Persistent link: https://www.econbiz.de/10011662866
Saved in:
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