Thorsten, Wiesel; Bernd, Skiera; Julián, Villanueva - In: GfK Marketing Intelligence Review 2 (2010) 1, pp. 42-53
Managers and investors need information about the performance and future prospects of a firm. If information is relevant in steering a business, it is also relevant for its investors’ investment decisions. Recent initiatives demand information that supplements and complements a firm’s...