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Search: subject:"Electronic word-of-mouth (e-WOM)"
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Viral marketing
9
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3
Electronic word-of-mouth (e-WOM)
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electronic word-of-mouth (e-WOM)
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Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
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ECONIS (ZBW)
9
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1
How e-WOM influences consumers' purchase intention towards private label brands on e-commerce platforms : investigation through IAM (Information Adoption Model) and ELM (Elaboratio...
Kumar, Sumit
;
Prakash, Gyan
;
Gupta, Bhumika
;
Cappiello, …
- In:
Technological forecasting & social change : an …
187
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014326519
Saved in:
2
E-WOM in the B2B context : conceptual domain, forms, and implications for research
Chatzipanagiotou, Kalliopi
;
Azer, Jaylan
;
Ranaweera, Chatura
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-20
Persistent link: https://www.econbiz.de/10014303763
Saved in:
3
Mediating effects on the relationship between perceived service quality and public library app loyalty during the COVID-19 era
Chan, Vanessa Hiu Ying
;
Chiu, Dickson K. W.
;
Ho, Kevin K. W.
- In:
Journal of retailing and consumer services
67
(
2022
),
pp. 1-16
Persistent link: https://www.econbiz.de/10013364438
Saved in:
4
Igniting the flame with electronic word-of-mouth in digital marketing
Bu, Yi
;
Thaichon, Park
;
Parkinson, Joy
- In:
Developing digital marketing : relationship perspectives
,
(pp. 181-190)
.
2021
Persistent link: https://www.econbiz.de/10012586414
Saved in:
5
Strategic social media marketing and data privacy
Meral, Kevser Zeynep
- In:
Management strategies to survive in a competitive …
,
(pp. 187-199)
.
2021
Persistent link: https://www.econbiz.de/10012591514
Saved in:
6
Digital content marketing as a catalyst for e-WOM in food tourism
Bu, Yi
;
Parkinson, Joy
;
Thaichon, Park
- In:
Australasian marketing journal : AMJ ; official journal …
29
(
2021
)
2
,
pp. 142-154
Persistent link: https://www.econbiz.de/10012668421
Saved in:
7
Consumer sentiments toward brands : the interaction effect between brand personality and sentiments on electronic word of mouth
Lopez, Alberto
;
Guerra, Eva
;
Gonzalez, Beatriz
;
Madero, …
- In:
Journal of marketing analytics : JMA
8
(
2020
)
4
,
pp. 203-223
Persistent link: https://www.econbiz.de/10012421355
Saved in:
8
Customer complaint behaviour (CCB) in the retail sector : why do customers voice their complaints on Facebook?
Mein, Xiang Ying
;
Bagaas, Ingrid K.
;
Relling, Erling K. L.
- In:
The international review of retail, distribution and …
29
(
2019
)
1
,
pp. 63-78
Persistent link: https://www.econbiz.de/10012208244
Saved in:
9
Intentions to use social networking sites (SNS) using technology acceptance model (TAM) : an empirical study
Dixit, Ruchi V.
;
Prakash, Gyan
- In:
Paradigm : the journal of Institute of Management Technology
22
(
2018
)
1
,
pp. 65-79
Persistent link: https://www.econbiz.de/10012161082
Saved in:
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