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Search: subject:"Impulsive buying behaviour"
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Badgaiyan, Anant Jyoti
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ECONIS (ZBW)
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A moderated mediation model of the effect of social media advertising on consumer buying behaviour : evidence from India
Rajarathinam, Krishna Kumar
;
Rathinam, Logu
;
Parayitam, …
- In:
International journal of internet marketing and …
17
(
2022
)
1/2
,
pp. 48-76
Persistent link: https://www.econbiz.de/10014318181
Saved in:
2
Consumers' impulsive buying behavior of restaurant products in social commerce
Chung, Namho
;
Song, Hyo Geun
;
Lee, Hyunae
- In:
International journal of contemporary hospitality management
29
(
2017
)
2
,
pp. 709-731
Persistent link: https://www.econbiz.de/10011687707
Saved in:
3
If brands are people, then people are impulsive : assessing the connection between brand personality and
impulsive
buying
behaviour
Badgaiyan, Anant Jyoti
;
Dixit, Saumya
;
Verma, Anshul
- In:
The journal of brand management : an international journal
24
(
2017
)
6
,
pp. 622-638
Persistent link: https://www.econbiz.de/10011771423
Saved in:
4
Impulsive buying tendency : measuring important relationships with a new perspective and an indigenous scale
Badgaiyan, Anant Jyoti
;
Verma, Anshul
;
Dixit, Saumya
- In:
IIMB management review
28
(
2016
)
4
,
pp. 186-199
Persistent link: https://www.econbiz.de/10011868746
Saved in:
5
Impulsive buying structure in retailing : an interpretive structural modeling approach
Prashar, Sanjeev
;
Parsad, Chandan
;
Tata, Sai Vijay
; …
- In:
Journal of marketing analytics : JMA
3
(
2015
)
4
,
pp. 215-233
Persistent link: https://www.econbiz.de/10011436495
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