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Search: subject:"Internet Marketing"
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Subject
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Internet marketing
5,638
Online-Marketing
5,591
Social Web
3,048
Social web
3,048
Consumer behaviour
2,540
Konsumentenverhalten
2,527
Online retailing
1,089
Online-Handel
1,089
Viral marketing
1,041
Virales Marketing
1,040
Brand management
970
Markenführung
962
Werbewirkung
960
Advertising effects
958
Advertising
888
Werbung
868
Electronic Commerce
861
Relationship marketing
857
Beziehungsmarketing
854
E-commerce
836
Social media
665
Markenimage
571
Brand image
570
social media
492
Marketingmanagement
450
Marketing management
448
Internet
422
Website
332
Brand
289
Markenartikel
275
Digitalisierung
273
Soziales Netzwerk
267
Digitization
263
Social network
257
Customer satisfaction
250
Kundenzufriedenheit
247
Facebook
238
Customer integration
218
Kundenintegration
218
Marketing
204
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All
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Free
2,323
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Article
5,096
Book / Working Paper
667
Journal
4
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Article in journal
4,576
Aufsatz in Zeitschrift
4,576
Aufsatz im Buch
363
Book section
363
Aufsatzsammlung
84
research-article
73
Arbeitspapier
68
Working Paper
68
Graue Literatur
64
Non-commercial literature
64
Hochschulschrift
60
Conference paper
51
Konferenzbeitrag
51
Collection of articles of several authors
27
Sammelwerk
27
Lehrbuch
26
Konferenzschrift
25
review
19
Case study
15
Fallstudie
15
Textbook
14
non-article
10
Ratgeber
9
Thesis
9
Guidebook
8
review-article
7
case-report
5
Amtsdruckschrift
3
Einführung
3
Festschrift
3
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3
Glossary included
3
Government document
3
Handbook
3
Handbuch
3
conceptual-paper
3
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2
technical-paper
2
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1
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1
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English
5,438
German
293
Undetermined
36
Author
All
Kreutzer, Ralf T.
31
Dwivedi, Yogesh Kumar
22
Law, Chun Hung Roberts
16
Hudders, Liselot
13
Rita, Paulo
13
Bigné Alcañiz, J. Enrique
12
Harrigan, Paul
12
Ko, Eunju
12
Kumar, Vikas
11
Loureiro, Sandra Maria Correia
11
Ozuem, Wilson
11
Rana, Nripendra P.
11
Thaichon, Park
11
Filieri, Raffaele
10
Lammenett, Erwin
10
Martínez-López, Francisco J.
10
Okumus, Fevzi
10
Pauwels, Koen
10
Quach, Sara
10
Tucker, Catherine
10
Choi, Yung Kyun
9
Grewal, Dhruv
9
Hollebeek, Linda D.
9
Kannan, P. K.
9
Pelsmacker, Patrick de
9
Qiu, Liangfei
9
Ratten, Vanessa
9
Schultz, Carsten D.
9
Wilbur, Kenneth C.
9
Wu, Luorong
9
Akram, Umair
8
Decarolis, Francesco
8
Fan, Weiguo
8
Hinson, Robert
8
Jerath, Kinshuk
8
Karjaluoto, Heikki
8
Kumar, Subodha
8
Mariani, Marcello M.
8
Olbrich, Rainer
8
Rahman, Zillur
8
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All
Springer Fachmedien Wiesbaden
74
IGI Global
24
National Bureau of Economic Research
11
OECD
9
Springer Gabler <Firma>
9
Organisation for Economic Co-operation and Development
6
Springer-Verlag GmbH
5
Deutscher Dialogmarketing Verband
4
Peter Lang GmbH
4
Springer International Publishing
4
Technische Universität Braunschweig
4
Edward Elgar Publishing
3
NetLibrary, Inc
2
Universität Bremen
2
Academy of Marketing Science
1
Academy of Marketing Science / Annual Conference <2021, Online>
1
Academy of Marketing Science / Annual Conference <2023, New Orleans, La.>
1
Academy of Marketing Science / World Marketing Congress <2021, Online>
1
Conference for Graduate Research in Tourism, Hospitality and Leisure <9., 2017, Cartagena>
1
Conference on Digital Transformation in Business <2019, Istanbul>
1
Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
GATE Germany, Konsortium Internationales Hochschulmarketing
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Global Marketing Conference <2023, Seoul>
1
Haufe-Lexware GmbH & Co. KG
1
ISPIM Innovation Conference <33., 2022, Kopenhagen>
1
Information Resources Management Association
1
Interdisciplinary Tourism Research Conference <5., 2017, Cartagena>
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on Business Intelligence and Modelling <9., 2021, Athen>
1
International Conference on Digital Economy <2., 2017, Sidi Bou Said>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
International Conference on Strategic Innovative Marketing and Tourism <10., 2023, United States of the Ionian Islands>
1
International Scientific-Practical Conference <2022, Online>
1
Kassel University Press GmbH
1
Palgrave Macmillan <Firma>
1
Taylor and Francis.
1
Universität Hamburg
1
Universität Kassel
1
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Published in...
All
Journal of business research : JBR
276
Journal of retailing and consumer services
162
SpringerLink / Bücher
122
International journal of advertising : the review of marketing communications
110
International journal of internet marketing and advertising : IJIMA
99
Springer eBook Collection
87
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
83
Journal of marketing communications
82
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
80
Journal of promotion management : innovations in planning and applied research
73
International journal of hospitality management
69
Technological forecasting & social change : an international journal
69
Industrial marketing management : the international journal for industrial and high-tech firms
63
Tourism management : research, policies, practice
61
Journal of internet commerce
60
Information systems research : ISR
58
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
56
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
55
Management science : journal of the Institute for Operations Research and the Management Sciences
52
Journal of advertising research
47
Journal of management information systems : JMIS
46
Electronic commerce research
45
The journal of product & brand management
45
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
44
Journal of marketing
37
Journal of hospitality marketing & management
36
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
36
International journal of contemporary hospitality management
35
International journal of advertising : the quarterly review of marketing communications
34
Marketing intelligence & planning
34
Psychology & marketing
34
Journal of strategic marketing
33
The journal of brand management : an international journal
32
Business horizons
31
Journal of marketing management : JMM ; journal of the Academy of Marketing
31
International journal of technology marketing : IJTMkt
30
Journal of marketing research
30
Asia Pacific journal of marketing and logistics
29
Journal of promotion management : JPM
29
Journal of travel and tourism marketing
29
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Source
All
ECONIS (ZBW)
5,606
Other ZBW resources
125
RePEc
36
Showing
1
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10
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5,767
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date (oldest first)
1
Do
internet
marketing
capabilities interact with the effect of procedural capabilities for public procurement participation on SMEs' sales performance?
Changalima, Ismail Abdi
;
Israel, Baraka
;
Amani, David
; …
- In:
Journal of public procurement : JoPP
23
(
2023
)
3/4
,
pp. 416-433
Persistent link: https://www.econbiz.de/10014431007
Saved in:
2
Reviews on the
internet
marketing
communication of the SPA tourism enterprises in Slovakia
Marčeková, Radka
;
Šebová, L’ubica
;
Malachovský, …
- In:
Online reputation management in destination and …
,
(pp. 175-194)
.
2023
Persistent link: https://www.econbiz.de/10014287195
Saved in:
3
SNUX2.0 : a social network model for cohort behavior analysis as support for purchasing tourism products and services
Ramos, Célia M. Q.
;
Rodrigues, João
- In:
Journal of relationship marketing : innovations and …
22
(
2023
)
2
,
pp. 132-151
Persistent link: https://www.econbiz.de/10014290428
Saved in:
4
Uncovering consumers' subconscious responses to marketing stimuli
Sari, Hasrini
;
Simatupang, Tota
- In:
Biometrics and neuroscience research in business and …
,
(pp. 279-294)
.
2024
Persistent link: https://www.econbiz.de/10014560406
Saved in:
5
Research on digital spillover effect of internet enterprises : an exploratory study based on grounded theory
Ren, Changman
;
Lin, Xiaoxing
- In:
Applied economics
56
(
2024
)
40
,
pp. 4776-4790
Persistent link: https://www.econbiz.de/10014560410
Saved in:
6
Internet of Things: effectiveness of instant messengers on consumer behaviour as a digital marketing channel
Easwaramoorthy Rangaswamy
;
Stephanie Lim Mei Ling
; …
- In:
Corporate Practices: Policies, Methodologies, and …
,
(pp. 205-229)
.
2024
Persistent link: https://www.econbiz.de/10014563877
Saved in:
7
Factors influencing online platform engagement in fresh fruit e-commerce in China
Tang, Lin
;
Nuttawut Rojniruttikul
- In:
Corporate Practices: Policies, Methodologies, and …
,
(pp. 247-261)
.
2024
Persistent link: https://www.econbiz.de/10014564136
Saved in:
8
Effect of online review comment recency on information processing : interaction between overall and recently posted individual ratings
Shin, Seunghun
;
Xiang, Zheng
- In:
Journal of hospitality marketing & management
33
(
2024
)
5
,
pp. 602-625
Persistent link: https://www.econbiz.de/10014564202
Saved in:
9
Social media and destination marketing in china : a systematic review of short videos
Liu, Congying
;
Bin Mohamed, Ahmad Edwin
;
Muhammad …
- In:
Corporate Practices: Policies, Methodologies, and …
,
(pp. 413-435)
.
2024
Persistent link: https://www.econbiz.de/10014564291
Saved in:
10
Nontruthful position auctions are more robust to misspecification
Dütting, Paul
;
Fischer, Felix
;
Parkes, David C.
- In:
Mathematics of operations research
49
(
2024
)
2
,
pp. 901-927
Persistent link: https://www.econbiz.de/10014564608
Saved in:
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