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Search: subject:"Kundenkarte"
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Kundenbindungsprogramm
294
Loyalty program
294
Beziehungsmarketing
194
Relationship marketing
193
Consumer behaviour
187
Konsumentenverhalten
187
Einzelhandel
47
Retail trade
47
Customer satisfaction
46
Kundenzufriedenheit
46
Loyalty programs
44
Sales promotion
35
Verkaufsförderung
35
Rabatt
29
Rebate
29
Preismanagement
24
Pricing strategy
24
Theorie
22
Theory
22
Kundenbindung
21
Dienstleistungsqualität
20
Service quality
20
Online retailing
19
Online-Handel
19
Marketing management
18
Marketingmanagement
18
Internet marketing
17
Online-Marketing
17
Hotel industry
16
Hotellerie
16
Brand management
15
Markenführung
15
loyalty programs
15
Mobile communications
14
Mobilkommunikation
14
loyalty program
14
Customer retention
13
Preisdifferenzierung
12
Price discrimination
12
E-commerce
11
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Undetermined
Free
137
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Article
270
Book / Working Paper
24
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Article in journal
259
Aufsatz in Zeitschrift
259
Aufsatz im Buch
11
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11
Hochschulschrift
9
Arbeitspapier
5
Working Paper
5
Graue Literatur
4
Non-commercial literature
4
Conference paper
2
Konferenzbeitrag
2
Case study
1
Fallstudie
1
Lehrbuch
1
Textbook
1
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1
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English
275
German
19
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Mattila, Anna S.
6
Tanford, Sarah
6
Zolfaghari, Saeed
6
Bazargan, Amirhossein
5
Bijmolt, Tammo H. A.
5
Yang, Morgan X.
5
Yu, Irina Y.
5
Banik, Shanta
4
Chan, Haksin
4
Hwang, Yoo Hee
4
Ieva, Marco
4
Karray, Salma
4
Krafft, Manfred
4
Rabbanee, Fazlul K.
4
Steinhoff, Lena
4
Viswanathan, Vijay
4
Zeng, Kevin J.
4
Baloglu, Seyhmus
3
Bhardwaj, Renu
3
Breugelmans, Els
3
Chun, So Yeon
3
Li, Zonghuo
3
Lin, Tin-Chun
3
Mimouni Chaabane, Aïda
3
Noble, Stephanie M.
3
Pandey, Neeraj
3
Park, Young-Hoon
3
Pez, Virginie
3
Ramaseshan, B.
3
Ranzinger, Alexandra
3
Sajtos, Laszlo
3
Sesé, F. Javier
3
Soni, Pavleen
3
Yang, Wensheng
3
Ziliani, Cristina
3
Ahn, Sun Joo
2
Baker, Melissa A.
2
Berezan, Orie
2
Bombaij, Nick J. F.
2
Bradlow, Eric T.
2
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Springer Fachmedien Wiesbaden
4
Springer Gabler <Firma>
1
Technische Universität Braunschweig
1
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Journal of retailing and consumer services
27
Journal of business research : JBR
16
International journal of hospitality management
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
SpringerLink / Bücher
10
Journal of the Academy of Marketing Science
8
Journal of retailing
7
International journal of contemporary hospitality management
5
Journal of travel and tourism marketing
5
Marketing letters : a journal of research in marketing
5
The journal of services marketing
5
Asia Pacific journal of marketing and logistics
4
European journal of operational research : EJOR
4
Information systems research : ISR
4
International journal of production research
4
The Cornell hospitality quarterly
4
The service industries journal
4
Theoretical economics letters
4
Tourism management : research, policies, practice
4
International journal of production economics
3
Journal of hospitality marketing & management
3
Journal of revenue and pricing management
3
Kundenmanagement & Electronic Commerce
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
Marketing science
3
Predicting trends and building strategies for consumer engagement in retail environments
3
Psychology & marketing
3
Service business
3
The international review of retail, distribution and consumer research
3
The journal of consumer marketing
3
Applied Marketing Science / Angewandte Marketingforschung
2
BestMasters
2
Business horizons
2
Discussion paper / Centre for Economic Policy Research
2
European journal of marketing
2
European journal of marketing : EJM
2
International journal of electronic customer relationship management : IJECRM
2
International journal of industrial organization
2
Journal of consumer behaviour : an international research review
2
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
2
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ECONIS (ZBW)
294
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1
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294
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1
Uncovering consumers' subconscious responses to marketing stimuli
Sari, Hasrini
;
Simatupang, Tota
- In:
Biometrics and neuroscience research in business and …
,
(pp. 279-294)
.
2024
Persistent link: https://www.econbiz.de/10014560406
Saved in:
2
Call it a customer club! : how reward programme's name impacts programme effectiveness
Mimouni Chaabane, Aïda
;
Pez, Virginie
;
Butori, Raphaëlle
- In:
International journal of retail and distribution management
52
(
2024
)
3
,
pp. 312-326
Persistent link: https://www.econbiz.de/10014513270
Saved in:
3
Credit card churning customers, endowed loyalty, and protestant work ethic
Legendre, Tiffany S.
;
Baker, Melissa A.
- In:
The service industries journal
44
(
2024
)
1/2
,
pp. 22-44
Persistent link: https://www.econbiz.de/10014450258
Saved in:
4
Coupon promotion and inventory strategies of a supplier considering an e-commerce platform's omnichannel coupons
Zhang, Yue
;
Hu, Xiaojian
;
Yao, Gang
;
Xu, Liangcheng
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-20
Persistent link: https://www.econbiz.de/10014462174
Saved in:
5
Healthy foods, healthy sales? : cross-category effects of a loyalty program promoting sales of fruit and vegetables
Panzone, Luca A.
;
Tocco, Barbara
;
Brečić, Ružica
; …
- In:
Journal of retailing
100
(
2024
)
1
,
pp. 85-103
Persistent link: https://www.econbiz.de/10014527095
Saved in:
6
Digitalization of loyalty : impacts of mobile technology on reward redemption and engagement level
Son, Yoonseock
;
Oh, Wonseok
- In:
Journal of management information systems : JMIS
40
(
2023
)
4
,
pp. 1301-1327
Persistent link: https://www.econbiz.de/10014582583
Saved in:
7
Gamification in loyalty programs : impact on intrinsic motivation and consumers' needs for competence and relatedness
Oliveira, João
;
Pires, Paulo Botelho
- In:
Promoting organizational performance through 5G and …
,
(pp. 122-142)
.
2023
Persistent link: https://www.econbiz.de/10013475277
Saved in:
8
Cross-reward effects in a coalition loyalty program : the impact of a point currency devaluation
Stourm, Valeria
;
Bradlow, Eric T.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
2
,
pp. 276-293
Persistent link: https://www.econbiz.de/10014316575
Saved in:
9
Overage charge or loyalty discount : when should extra consumptions be penalized or rewarded?
Guo, Liang
- In:
Marketing science
42
(
2023
)
3
,
pp. 614-633
Persistent link: https://www.econbiz.de/10014317449
Saved in:
10
Dynamic coupon targeting using batch deep reinforcement learning : an application to livestream shopping
Liu, Xiao
- In:
Marketing science
42
(
2023
)
4
,
pp. 637-658
Persistent link: https://www.econbiz.de/10014317636
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