//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~accessRights:"restricted"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Marketing"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Consumer behaviour
12,213
Konsumentenverhalten
12,210
Relationship marketing
8,278
Beziehungsmarketing
8,256
Markenführung
6,599
Brand management
6,594
Online-Marketing
5,468
Internet marketing
5,394
Lieferantenmanagement
4,641
Supplier relationship management
4,640
Social Web
4,458
Social web
4,458
Markenimage
4,137
Brand image
4,110
Marketingmanagement
3,570
Marketing management
3,536
Customer satisfaction
3,196
Kundenzufriedenheit
3,190
Marketing
3,141
Supply chain
2,743
Lieferkette
2,742
Service quality
2,586
Dienstleistungsqualität
2,583
Brand
2,548
Markenartikel
2,496
Theory
2,483
Theorie
2,474
Viral marketing
2,385
Virales Marketing
2,374
Online retailing
2,094
Online-Handel
2,094
Electronic Commerce
1,924
E-commerce
1,858
Tourismusmarketing
1,826
Tourism marketing
1,823
Einzelhandel
1,791
Werbewirkung
1,773
Retail trade
1,771
Advertising effects
1,766
Advertising
1,682
more ...
less ...
Online availability
All
Undetermined
Free
29,562
Type of publication
All
Article
32,934
Book / Working Paper
5,885
Journal
68
Other
15
Type of publication (narrower categories)
All
Article in journal
29,114
Aufsatz in Zeitschrift
29,114
Aufsatz im Buch
2,197
Book section
2,197
Aufsatzsammlung
736
Hochschulschrift
698
Arbeitspapier
499
Working Paper
499
Graue Literatur
498
Non-commercial literature
498
Conference paper
341
Konferenzbeitrag
341
Lehrbuch
298
Collection of articles of several authors
278
Sammelwerk
278
Konferenzschrift
180
Case study
172
Fallstudie
172
Thesis
163
Textbook
127
Handbook
51
Handbuch
51
Ratgeber
44
Conference proceedings
24
Guidebook
24
Festschrift
20
Fallstudiensammlung
15
Aufgabensammlung
13
Einführung
13
Systematic review
12
Übersichtsarbeit
12
Amtsdruckschrift
11
Government document
11
Wörterbuch
11
Bibliografie enthalten
9
Bibliography included
9
Bibliografie
8
Interview
8
Nachruf
8
Glossar enthalten
6
more ...
less ...
Language
All
English
33,945
German
3,349
Undetermined
1,599
French
12
Spanish
10
Italian
6
Croatian
1
Polish
1
Romanian
1
Russian
1
Turkish
1
more ...
less ...
Author
All
Bruhn, Manfred
79
Han, Heesup
70
Kreutzer, Ralf T.
56
Dwivedi, Yogesh Kumar
55
Kumar, V.
55
Vrontis, Demetris
55
Thaichon, Park
53
Foroudi, Pantea
47
Loureiro, Sandra Maria Correia
47
Hinson, Robert
43
Melewar, T. C.
43
Burmann, Christoph
42
Hollebeek, Linda D.
41
Law, Chun Hung Roberts
40
Paul, Justin
40
Bang, Nguyen
39
Chen, Jing
38
Kumar, Vikas
37
Choi, Tsan-Ming
36
Grewal, Dhruv
36
Kleinaltenkamp, Michael
36
Mattila, Anna S.
36
Mogaji, Emmanuel
36
Sharma, Piyush
36
Gupta, Suraksha
35
Meffert, Heribert
35
Quach, Sara
35
Homburg, Christian
34
Palmatier, Robert W.
34
Cheng, T. C. E.
33
Ko, Eunju
33
Adeola, Ogechi
32
Rana, Nripendra P.
32
Rundle-Thiele, Sharyn
32
Lim, Weng Marc
31
Prentice, Catherine
31
Roy, Sanjit
30
Thrassou, Alkis
30
Balaji, M. S.
29
Phau, Ian
29
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
544
IGI Global
79
Edward Elgar Publishing
50
Springer Gabler <Firma>
39
Springer-Verlag GmbH
37
OECD
34
National Bureau of Economic Research
30
Springer International Publishing
26
NetLibrary, Inc
19
Peter Lang GmbH
13
World Bank Group
13
De Gruyter Oldenbourg
12
Florida Atlantic University
12
Deutscher Dialogmarketing Verband
11
Technische Universität Braunschweig
11
Academy of Marketing Science
8
Organisation for Economic Co-operation and Development
8
World Scientific Publishing Co. Pte. Ltd.
8
C.E.P.R. Discussion Papers
5
Palgrave Macmillan <Firma>
5
Taylor and Francis
5
Taylor and Francis.
5
UVK Verlagsgesellschaft mbH
4
Uni-Taschenbücher GmbH
4
World Bank
4
Bundesvereinigung City- und Stadtmarketing Deutschland
3
Dr. Rainer Hampp <Firma>
3
Eurasia Business and Economics Society
3
FOM-Hochschule für Oekonomie & Management
3
Information Resources Management Association
3
International Conference on Strategic Innovative Marketing and Tourism <7., 2018, Athenian Riviera>
3
Kassel University Press GmbH
3
Springer VS
3
Technische Universität Hamburg
3
Academy of Marketing Science / Annual Conference <2017, Coronado, Calif.>
2
American Marketing Association
2
Berkeley Electronic Press
2
Culinary and Wine Tourism Conference <4., 2020, Geisenheim>
2
Deidesheimer Gespräche zur Tourismuswissenschaft <5., 2021, Deidesheim>
2
Elsevier
2
more ...
less ...
Published in...
All
SpringerLink / Bücher
1,669
Journal of business research : JBR
1,595
Journal of retailing and consumer services
1,007
Industrial marketing management : the international journal for industrial and high-tech firms
848
Springer eBook Collection
516
International journal of production economics
416
International journal of hospitality management
402
Tourism management : research, policies, practice
355
European journal of operational research : EJOR
328
Springer eBook Collection / Business and Economics
314
International journal of production research
301
The journal of business & industrial marketing
301
Journal of travel and tourism marketing
286
The journal of brand management : an international journal
286
Management Science
266
The journal of product & brand management
260
Management science : journal of the Institute for Operations Research and the Management Sciences
254
Journal of strategic marketing
253
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
232
Asia Pacific journal of marketing and logistics
225
Journal of the Academy of Marketing Science
224
Journal of marketing communications
221
Tourism management perspectives : TMP
208
International journal of contemporary hospitality management
206
Journal of marketing
197
Psychology & marketing
197
Technological forecasting & social change : an international journal
196
Marketing Science
194
Discussion paper / Centre for Economic Policy Research
190
The journal of services marketing
189
Research
186
International journal of advertising : the review of marketing communications
179
essentials
174
Journal of marketing management : JMM ; journal of the Academy of Marketing
172
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
172
Marketing intelligence & planning
170
Journal of hospitality marketing & management
162
Journal of promotion management : innovations in planning and applied research
162
Journal of retailing
158
International review on public and non-profit marketing
156
more ...
less ...
Source
All
ECONIS (ZBW)
37,168
RePEc
1,490
BASE
125
Other ZBW resources
94
USB Cologne (EcoSocSci)
23
OLC EcoSci
2
Showing
11
-
20
of
38,902
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
11
Marketing
executives and corporate performance : from the perspective of
marketing
digitalization
Du, Kunhai
;
Zhao, Qicheng
;
Yin, Yugang
;
Zhang, Tiancheng
- In:
International review of economics & finance : IREF
93
(
2024
)
1
,
pp. 631-644
Persistent link: https://www.econbiz.de/10014535390
Saved in:
12
B2B Customer Engagement Strategy : An Introduction to Managing Customer Experience
Prior, Daniel
-
2023
fundamental reading for masters-level specialist courses in customer engagement,
marketing
, sales, and strategy. In addition …
Persistent link: https://www.econbiz.de/10014248031
Saved in:
13
B2B green
marketing
strategies for European firms : implications for people, planet and profit
Tzanidis, Theofilos
;
Magni, Domitilla
;
Scuotto, Veronika
; …
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 481-492
Persistent link: https://www.econbiz.de/10014531637
Saved in:
14
Adoption of digital
marketing
in tourism SMEs : a review and research agenda
Sharma, Ankita
;
Sharma, Swati
- In:
Management research review
47
(
2024
)
7
,
pp. 1077-1095
Persistent link: https://www.econbiz.de/10014537140
Saved in:
15
Digitalizing customer journeys in B2B markets
Lundin, Lisa
;
Kindström, Daniel
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014229582
Saved in:
16
The usage of digital
marketing
tools in city branding
Vaňová, Anna
;
Rojíková, Darina
;
Vitálišová, Katarína
- In:
Effective digital marketing for improving society …
,
(pp. 263-285)
.
2024
Persistent link: https://www.econbiz.de/10014463508
Saved in:
17
How is entrepreneurial
marketing
shaped by E-commerce technology : a case study of Chinese pure-play e-retailers
Hong, Yiwen
;
Sukanlaya Sawang
;
Yang, Hsiao-Pei
- In:
International journal of entrepreneurial behavior & research
30
(
2024
)
2/3
,
pp. 609-631
Persistent link: https://www.econbiz.de/10014489116
Saved in:
18
The challenges of B2B innovation : using
marketing
analytics to plan and implement a successful digital catalog adoption
Wilson, R. Dale
;
Stephens, Anna M.
- In:
The journal of business & industrial marketing
38
(
2023
)
2
,
pp. 290-302
Persistent link: https://www.econbiz.de/10013539116
Saved in:
19
How and when does internal and external social media use for
marketing
impact B2B SME performance?
Zubielqui, Graciela Corral de
;
Jones, Janice
- In:
The journal of business & industrial marketing
38
(
2023
)
8
,
pp. 1607-1622
Persistent link: https://www.econbiz.de/10014314175
Saved in:
20
Cultural fusion unleashed : analyzing Xiaomi's multifaceted brand communication strategy across global, Chinese, and Egyptian social media channels
Hassan, Ahmed A. M.
;
Wang, Jia
- In:
Journal of global marketing
37
(
2024
)
2
,
pp. 138-158
Persistent link: https://www.econbiz.de/10014515039
Saved in:
First
Prev
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->