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Marketing strategy history
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Martin, James W.
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Shaw, Eric
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Volle, Pierre
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Journal of historical research in marketing
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ECONIS (ZBW)
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Rhetorical history and strategic marketing : the example of Starbucks
Volle, Pierre
- In:
Journal of historical research in marketing
14
(
2022
)
1
,
pp. 111-129
Persistent link: https://www.econbiz.de/10012880740
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2
"It's time" : revolution and evolution in Australian political advertising
White, Leanne
- In:
Journal of historical research in marketing
8
(
2016
)
3
,
pp. 375-395
Persistent link: https://www.econbiz.de/10011626966
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3
The United Fruit Company's tourist business and the creation of the “Golden Caribbean”, 1899-1940
Martin, James W.
- In:
Journal of historical research in marketing
8
(
2016
)
2
,
pp. 238-262
Persistent link: https://www.econbiz.de/10011598242
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4
Educational lessons from the past : marketing textbooks during the Age of Enlightenment (16th to 18th Centuries)
Shaw, Eric
- In:
Journal of historical research in marketing
7
(
2015
)
3
,
pp. 389-406
Persistent link: https://www.econbiz.de/10011443088
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