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Search: subject:"Native Advertising"
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Subject
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Advertising
46
Werbung
46
Internet marketing
41
Online-Marketing
41
Advertising effects
36
Werbewirkung
36
Consumer behaviour
28
Konsumentenverhalten
28
Native advertising
26
Social Web
20
Social web
20
native advertising
19
Sponsoring
7
Sponsorship
7
persuasion knowledge
7
Public relations
6
Öffentlichkeitsarbeit
6
Corporate disclosure
5
Unternehmenspublizität
5
Viral marketing
5
Virales Marketing
5
Brand management
4
Markenführung
4
Website
4
Facebook
3
Instagram
3
Marketing management
3
Marketingmanagement
3
disclosure
3
online advertising
3
sponsorship transparency
3
Advertising regulation
2
Banner advertising
2
Credibility
2
Experiment
2
Glaubwürdigkeit
2
Influencer advertising
2
Influencer marketing
2
Jugendliche
2
Mobile communications
2
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2
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Article
47
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1
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47
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47
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English
47
German
1
Author
All
Poels, Karolien
4
Campbell, Colin L.
3
Dens, Nathalie
2
Evans, Nathaniel J.
2
Gao, Ting (Lisa)
2
Huang, Yan
2
Kim, Eunice
2
Kim, Seunghyun
2
Krouwer, Simone
2
Paulussen, Steve
2
Yang, Yanwu
2
Yoon, Hye Jin
2
Youn, Seounmi
2
Aribarg, Anocha
1
Bachmann, Philipp
1
Berlo, Zeph M. C. van
1
Bijmolt, Tammo H. A.
1
Bright, Laura F.
1
Cauberghe, Veroline
1
Chatterjee, Prabirendra
1
Chen, Huan
1
Chen, Li
1
Choi, Dongwon
1
Chung, Yoo Jin
1
De Cicco, Roberta
1
De Keyzer, Freya
1
Dodoo, Naa Amponsah
1
Eisenmann, Marianne
1
Farrell, Justine Rapp
1
Fischbach, Sarah
1
Fullerton, Jami A.
1
Gal-Or, Esther
1
Geylani, Tansev
1
Grigsby, Jamie L.
1
Grimm, Pamela E.
1
Grisby, Jamie L.
1
Harms, Bianca
1
Heiser, Albert
1
Hoekstra, Janita Cornelia
1
Holman, Maggie
1
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Published in...
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International journal of advertising : the review of marketing communications
8
Journal of promotion management : innovations in planning and applied research
6
Journal of media business studies
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of business research : JBR
2
Journal of marketing communications
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
Business & professional ethics journal
1
Business horizons
1
Electronic commerce research
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International journal of internet marketing and advertising : IJIMA
1
International journal of market research
1
Journal of advertising research
1
Journal of internet commerce
1
Journal of marketing
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of marketing research
1
Journal of promotion management : JPM
1
Journal of public policy & marketing
1
Journal of social marketing : JSOCM
1
Journal of the Academy of Marketing Science
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Psychology & marketing
1
Springer eBook Collection
1
The journal of product & brand management
1
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ECONIS (ZBW)
48
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1
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10
of
48
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articles prioritized
date (newest first)
date (oldest first)
1
"It adds something and costs you nothing." : news consumers on the value exchange of
native
advertising
and related responsibilities for news media
Luyckx, Dorien
;
Poels, Karolien
;
Smits, Tim
- In:
Journal of media business studies
21
(
2024
)
1
,
pp. 82-107
Persistent link: https://www.econbiz.de/10014511883
Saved in:
2
How do username and avatar affect people's engagement with
native
advertising
on social media : from the self-disclosure perspective
Yang, Yanwu
;
Zhang, Jun
;
Gao, Ting (Lisa)
- In:
Psychology & marketing
41
(
2024
)
6
,
pp. 1289-1317
Persistent link: https://www.econbiz.de/10014531221
Saved in:
3
Irritating or enjoyable? : exploring the effects of soft-text
native
advertising
and social media engagement metrics
Li, Kang
;
Shen, Fuyuan
- In:
Journal of promotion management : innovations in …
29
(
2023
)
7
,
pp. 992-1014
Persistent link: https://www.econbiz.de/10014330950
Saved in:
4
The processing of
native
advertising
compared to banner advertising : an eye-tracking experiment
De Keyzer, Freya
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1921-1940
Persistent link: https://www.econbiz.de/10014383138
Saved in:
5
"It’s my virtual space" : the effect of personalized advertising within social media
Kim, Jihye
;
Jeong, Hyun Ju
- In:
International journal of advertising : the review of …
42
(
2023
)
8
,
pp. 1267-1294
Persistent link: https://www.econbiz.de/10014450198
Saved in:
6
The rise, growth, and future of branded content in the digital media landscape
Dens, Nathalie
;
Poels, Karolien
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 141-150
Persistent link: https://www.econbiz.de/10014233935
Saved in:
7
Native
advertising
relevance effects and the moderating role of attitudes toward social networking sites
Yoon, Hye Jin
;
Huang, Yan
;
Yim, Mark Yi-Cheon
- In:
Journal of research in interactive marketing : …
17
(
2023
)
2
,
pp. 215-231
Persistent link: https://www.econbiz.de/10014313209
Saved in:
8
Digital consumer engagement : examining the impact of
native
advertising
exposure in a social network
Sussman, Kristen L.
;
Bright, Laura F.
;
Wilcox, Gary B.
- In:
Journal of research in interactive marketing : …
17
(
2023
)
4
,
pp. 544-561
Persistent link: https://www.econbiz.de/10014313613
Saved in:
9
Exploring the effects of media format and disclosure of native twitter ads on consumer evaluations and decision-making
Pierre, Louvins
;
Oeldorf-Hirsch, Anne
;
Yang, Yukyung
- In:
Journal of promotion management : innovations in …
29
(
2023
)
5
,
pp. 607-643
Persistent link: https://www.econbiz.de/10014287726
Saved in:
10
What drives digital engagement with sponsored videos? : an investigation of video influencers’ authenticity management strategies
Chen, Li
;
Yan, Yajie
;
Smith, Andrew N.
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
1
,
pp. 198-221
Persistent link: https://www.econbiz.de/10013493175
Saved in:
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