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Search: subject:"Retailer awareness"
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Beziehungsmarketing
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Retail trade
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brand equity
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consumer behaviour
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moderation
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online purchase
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online retailing
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price deals
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retailer association
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retailer awareness
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International journal of business innovation and research : IJBIR
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Journal of management research
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Journal of retailing and consumer services
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ECONIS (ZBW)
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A commentary on "conceptualising and measuring Consumer-Based Brand–Retailer–Channel Equity"
Pappu, Ravi
;
Quester, Pascale
- In:
Journal of retailing and consumer services
58
(
2021
),
pp. 1-3
Persistent link: https://www.econbiz.de/10012431704
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2
Retail brand equity : moderating role of retail price deals on retail brand association and retail brand equity relationship
Kumar, J. Ramesh
;
Saha, Raiswa
;
Manohar, Sridhar
; …
- In:
International journal of business innovation and …
21
(
2020
)
2
,
pp. 217-237
Persistent link: https://www.econbiz.de/10012175544
Saved in:
3
Determinants of customer-based retailer equity : an empirical verification approach from Indian large retail market
Bhukya, Ramulu
- In:
Journal of management research
7
(
2015
)
2
,
pp. 375-385
Persistent link: https://www.econbiz.de/10010510571
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