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Search: subject:"Sensory Marketing"
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Consumer behaviour
82
Konsumentenverhalten
82
Sensory marketing
64
sensory marketing
42
Perception
37
Wahrnehmung
37
Brand image
20
Markenimage
20
Brand management
17
Markenführung
17
Einzelhandel
14
Retail trade
14
Advertising
12
Marketing management
12
Marketingmanagement
12
Music
12
Musik
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Music industry
11
Musikwirtschaft
11
Advertising effects
10
Werbewirkung
10
Werbung
9
Beziehungsmarketing
8
Relationship marketing
8
Internet marketing
7
Online-Marketing
7
Aesthetics
5
Flavour
5
Food
5
Product design
5
Produktgestaltung
5
Virtual reality
5
Ästhetik
5
Advertising music
4
Ladengestaltung
4
Lebensmittel
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Online retailing
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Online-Handel
4
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Store design
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research-article
4
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111
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Biswas, Dipayan
10
Szocs, Courtney
6
Hagtvedt, Henrik
5
Krishna, Aradhna
5
Haase, Janina
3
Ringler, Christine
3
Sirianni, Nancy J.
3
Wiedmann, Klaus-Peter
3
Brasel, S. Adam
2
Christenson, Brett
2
Cowan, Kirsten
2
Cuny, Caroline
2
Droulers, Olivier
2
Kivioja, Kaisa
2
Kpossa, Monyédodo Régis
2
Lacoste-Badie, Sophie
2
Lick, Erhard
2
Lowe, Michael L.
2
Mattila, Anna S.
2
Mulcahy, Rory Francis
2
Nghiêm-Phú, Bình
2
Petit, Olivia
2
Spence, Charles
2
Spielmann, Nathalie
2
Sunaga, Tsutomu
2
Velasco, Carlos
2
Wang, Wangshuai
2
Yu, Junwei
2
Zoghaib, Alice
2
Abell, Annika
1
Adams, Carmen
1
Al Deen Shah, Mohamed Moin
1
Arboleda, A. M.
1
Arboleda, Ana M.
1
Ardelet, Caroline
1
Arnold, Mark J.
1
Arroyo, Ch.
1
Arroyo, Christian Camilo
1
Ashkanasy, Neal M.
1
Aydınoğlu, Nilüfer Z.
1
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Journal of retailing
11
Journal of retailing and consumer services
10
Journal of business research : JBR
9
Journal of marketing research
4
Journal of marketing research : JMR
4
Psychology & marketing
4
European journal of marketing
3
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
3
Journal of consumer research : JCR ; an interdisciplinary journal
3
Journal of marketing
3
Journal of Consumer Marketing
2
Journal of advertising research
2
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of the Academy of Marketing Science
2
Marketing letters : a journal of research in marketing
2
Qualitative market research : an international journal
2
The journal of product & brand management
2
Tourism management : research, policies, practice
2
AMS review : official publication of the Academy of Marketing Science
1
Asia Pacific Journal of Marketing and Logistics
1
Asia Pacific journal of marketing and logistics
1
Business horizons
1
Emotional, sensory, and social dimensions of consumer buying behavior
1
European business review
1
International Journal of Strategic Decision Sciences (IJSDS)
1
International journal of business excellence : IJBEX
1
International journal of consumer studies
1
International journal of contemporary hospitality management
1
International journal of economics and business research : IJEBR
1
International journal of public sector performance management : IJPSPM
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Italian journal of marketing : ITJM
1
Journal of Product & Brand Management
1
Journal of business economics and management
1
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of hospitality marketing & management
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
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ECONIS (ZBW)
105
Other ZBW resources
6
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1
Sensory Experience at Farm-to-Table Events (SEFTE) : conceptualization and scale development
Kuo, Tonny Menglun
;
Liu, Chyong-Ru
;
Wang, Yao-Chin
; …
- In:
Journal of hospitality marketing & management
33
(
2024
)
2
,
pp. 169-189
Persistent link: https://www.econbiz.de/10014511799
Saved in:
2
Making sense? : the sensory-specific nature of virtual influencer effectiveness
Zhou, Xinyue
;
Yan, Xiao
;
Jiang, Yuwei
- In:
Journal of marketing
88
(
2024
)
4
,
pp. 84-106
Persistent link: https://www.econbiz.de/10014582933
Saved in:
3
Stop me if you've heard this one before : identity-based consumer responses to music in marketing contexts
Godfrey, Zoë
;
Korschun, Daniel
- In:
AMS review : official publication of the Academy of …
14
(
2024
)
1/2
,
pp. 37-52
Persistent link: https://www.econbiz.de/10014584096
Saved in:
4
Keeping distance! How infectious disease threat lowers consumers' attitudes toward densely displayed products
Yi, Yanxin
;
Wang, Wangshuai
;
Karimi, Sahar
;
Katsumata, …
- In:
Psychology & marketing
41
(
2024
)
7
,
pp. 1549-1561
Persistent link: https://www.econbiz.de/10014555611
Saved in:
5
Ignite the scent : the effectiveness of implied explosion in perfume ads$dhow dynamic images and messaging drive scent perception and purchase intention
Droulers, Olivier
;
Yu, Junwei
;
Lacoste-Badie, Sophie
- In:
Journal of advertising research
64
(
2024
)
2
,
pp. 154-174
Persistent link: https://www.econbiz.de/10014576992
Saved in:
6
Already here : metaverse in touch and sound
Puntoni, Stefano
- In:
Journal of consumer psychology : JCP ; the official …
34
(
2024
)
1
,
pp. 174-176
Persistent link: https://www.econbiz.de/10014470782
Saved in:
7
The sound of music : the effect of timbral sound quality in audio logos on brand personality perception
Melzner, Johann
;
Raghubir, Priya
- In:
Journal of marketing research
60
(
2023
)
5
,
pp. 932-949
Persistent link: https://www.econbiz.de/10014384292
Saved in:
8
How and why a touchscreen interface impacts psychological ownership and its downstream consequences
Liu, Yunxin
- In:
Journal of retailing and consumer services
70
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014240304
Saved in:
9
Immersive digital tourism : the role of multisensory cues in digital museum experiences
Guo, Kexin
;
Fan, Alei
;
Lehto, Xinran Y.
;
Day, Jonathon
- In:
Journal of hospitality & tourism research : JHTR ; the …
47
(
2023
)
6
,
pp. 1017-1039
Persistent link: https://www.econbiz.de/10014312352
Saved in:
10
Sensory
marketing
in hospitality : a critical synthesis and reflection
Fong, Lawrence Hoc Nang
;
Lei, Soey Sut Ieng
;
Chow, …
- In:
International journal of contemporary hospitality management
35
(
2023
)
8
,
pp. 2916-2928
Persistent link: https://www.econbiz.de/10014314891
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