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Search: subject:"Youtube"
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YouTube
101
Social Web
53
Social web
53
Online-Marketing
41
Internet marketing
38
Consumer behaviour
37
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37
Advertising
17
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social media
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Balakrishnan, Janarthanan
3
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Cronin, James
2
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2
Feng, Yang
2
Good, Alice
2
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2
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2
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2
Meyer, Eva Andrea
2
Opresnik, Marc Oliver
2
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2
Sambhanthan, Arunasalam
2
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2
Scupola, Ada
2
Seehaus, Christoph
2
Thelijjagoda, Samantha
2
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2
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2
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1
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1
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Online Information Review
6
International journal of internet marketing and advertising : IJIMA
4
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4
Journal of promotion management : innovations in planning and applied research
4
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3
Consumer Behavior in Tourism and Hospitality
2
Finance research letters
2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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1
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1
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1
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1
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1
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
1
Electronic markets : EM ; the international journal of electronic commerce and business media
1
Erfolgskonzepte Praxis- & Krankenhaus-Management
1
European management journal
1
Global Knowledge, Memory and Communication
1
Health marketing quarterly
1
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1
International Journal of Information and Communication Technology Education (IJICTE)
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ECONIS (ZBW)
93
Other ZBW resources
24
RePEc
5
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1
Exploring the relationship between
YouTube
video optimisation practices and video rankings for online marketing : a machine learning approach
Johnson, Marina Evrim
;
Malaga, Ross A.
- In:
Journal of business analytics
7
(
2024
)
2
,
pp. 120-135
Persistent link: https://www.econbiz.de/10014511609
Saved in:
2
The power of emotional appeal in motivating behaviors to mitigate climate change among Generation Z
Tao, Weiting
;
Tian, Shiyun
;
Tsai, Wanhsiu Sunny
; …
- In:
Journal of nonprofit & public sector marketing
36
(
2024
)
1
,
pp. 37-64
Persistent link: https://www.econbiz.de/10014514741
Saved in:
3
Testing the credibility of crypto influencers : an event study on Bitcoin
Meyer, Eva Andrea
;
Welpe, Isabell M.
;
Sandner, Philipp
- In:
Finance research letters
60
(
2024
),
pp. 1-6
Persistent link: https://www.econbiz.de/10014490222
Saved in:
4
Social media adoption and export intensity : the moderating role of firm size
Altinkaya, Zelha
;
Yilmaz, Mustafa Kemal
;
Aksoy, Mine
; …
- In:
Review of international business and strategy
34
(
2024
)
1
,
pp. 102-125
Persistent link: https://www.econbiz.de/10014468675
Saved in:
5
Exploring the roles of vlogger characteristics and video attributes on followers' value perceptions and behavioral intention
Lu, Hsiao-Han
;
Chen, Ching-fu
;
Tai, Yi-Wen
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014462368
Saved in:
6
Short video adverts : a modern and virtual form of advertising
Willis, Michelle
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 107-131)
.
2024
Persistent link: https://www.econbiz.de/10014529067
Saved in:
7
The influence of "influencer marketing" on
YouTube
influencers
Acikgoz, Fulya
;
Burnaz, Sebnem
- In:
International journal of internet marketing and …
15
(
2021
)
2
,
pp. 201-219
Persistent link: https://www.econbiz.de/10012512747
Saved in:
8
Theorizing vloggers' approaches and practices in travel vlog production through grounded theory
Gholamhosseinzadeh, Mohammad Sadegh
- In:
Journal of hospitality marketing & management
32
(
2023
)
2
,
pp. 196-223
Persistent link: https://www.econbiz.de/10013545832
Saved in:
9
Marketing und Innovation in disruptiven Zeiten
Wiesener, Oliver
-
2023
Journeys --
YouTube
-Content-Marketing -- Modernes Zufriedenheitsmanagement in der Assekuranz – Von Menschen, KI und prädiktiver …
Persistent link: https://www.econbiz.de/10013518356
Saved in:
10
"I will buy what my "friend" recommends" : the effects of parasocial relationships, influencer credibility and self-esteem on purchase intentions
Bi, Nicky Chang
;
Zhang, Ruonan
- In:
Journal of research in interactive marketing : …
17
(
2023
)
2
,
pp. 157-175
Persistent link: https://www.econbiz.de/10014313188
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