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Search: subject:"advertising appeals"
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Advertising effects
26
Werbewirkung
26
Advertising
25
Werbung
25
Consumer behaviour
22
Konsumentenverhalten
22
advertising appeals
15
Advertising appeals
11
Brand image
4
Brand management
4
Markenführung
4
Markenimage
4
Construal level theory
3
Emotion
3
Green marketing
3
International marketing
3
Internationales Marketing
3
Öko-Marketing
3
Advertising Appeals
2
Brand
2
Corporate Social Responsibility
2
Corporate social responsibility
2
Cultural identity
2
Internet marketing
2
Kulturelle Identität
2
Markenartikel
2
Nachhaltige Entwicklung
2
National culture
2
Nationalkultur
2
Online-Marketing
2
Personality psychology
2
Persönlichkeitspsychologie
2
Sustainable development
2
consumer response
2
product involvement
2
Advertising history
1
Age
1
Age group
1
Altersgruppe
1
Athlete endorsers
1
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Article
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English
28
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Lee, Yoon-Joo
2
Akbari, Mohsen
1
Bassiouni, Dina H.
1
Bauer, Brittney C.
1
Behboudi, Mehdi
1
Bellman, Steven
1
Bian, Xuemei
1
Branchik, Blaine J.
1
Butt, Irfan
1
Carvalho, Sergio W.
1
Chutima Ruanguttamanun
1
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1
Dai, Jiatong
1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
Hwang, Yoo Hee
1
Jain, Sangeeta
1
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1
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1
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1
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1
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1
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1
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1
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1
Lyngdoh, Teidorlang
1
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1
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1
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1
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Journal of consumer marketing
2
Business strategy and the environment
1
European Sport management quarterly : ESMQ
1
Global business and organizational excellence : GBOE
1
International Journal of Innovation in the Digital Economy (IJIDE)
1
International journal of advertising : the review of marketing communications
1
International journal of bank marketing
1
International journal of hospitality management
1
International journal of innovation & sustainable development : IJISD
1
Inventi impact: retailing & consumer services
1
Journal of Business Research
1
Journal of business research : JBR
1
Journal of customer behaviour
1
Journal of financial services marketing : JFSM
1
Journal of historical research in marketing
1
Journal of internet commerce
1
Journal of marketing communications
1
Journal of promotion management : JPM
1
Journal of promotion management : innovations in planning and applied research
1
Journal of travel and tourism marketing
1
Marketing intelligence & planning
1
Middle East journal of management : MEJM
1
Nonprofit and voluntary sector quarterly : journal of the Association for Research on Nonprofit Organizations and Voluntary Action
1
Paradigm : the journal of Institute of Management Technology
1
Psychology & marketing
1
Research in world economy
1
The journal of brand management : an international journal
1
Young consumers : insight and ideas for responsible marketers
1
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ECONIS (ZBW)
27
RePEc
1
Other ZBW resources
1
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21
Relevance of soft-sell and hard-sell
advertising
appeals
for global consumer cultural positioning
Butt, Irfan
;
Mukerji, Bhasker
;
Shareef, Mahmud Akhter
- In:
Journal of customer behaviour
16
(
2017
)
3
,
pp. 263-279
Persistent link: https://www.econbiz.de/10011843591
Saved in:
22
An IMB model testing via endorser types and
advertising
appeals
on young people's attitude towards cervical cancer prevention advertisement in Hong Kong
Fung, Maggie S. K.
- In:
Young consumers : insight and ideas for responsible …
18
(
2017
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10011716468
Saved in:
23
Funny, scary, dead : negative depictions of male homosexuality in American advertising
Branchik, Blaine J.
;
O'Leary, Kathleen Bay
- In:
Journal of historical research in marketing
8
(
2016
)
4
,
pp. 524-544
Persistent link: https://www.econbiz.de/10011643943
Saved in:
24
Customer value anticipation, product innovativeness, and customer lifetime value : the moderating role of advertising strategy
Zhang, Hao
;
Liang, Xiaoning
;
Wang, Shiquan
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3725-3730
Persistent link: https://www.econbiz.de/10011515246
Saved in:
25
Guilt-decreasing marketing appeals : the efficacy of vacation advertising on Chinese tourists
Prayag, Girish
;
Soscia, Isabella
- In:
Journal of travel and tourism marketing
33
(
2016
)
4/6
,
pp. 551-565
Persistent link: https://www.econbiz.de/10011517145
Saved in:
26
Effect of age and gender on consumer response to
advertising
appeals
Keshari, Pragya
;
Jain, Sangeeta
- In:
Paradigm : the journal of Institute of Management Technology
20
(
2016
)
1
,
pp. 69-82
Persistent link: https://www.econbiz.de/10011816782
Saved in:
27
Viral advertising : a field experiment on viral intentions and purchase intentions
Petrescu, Maria
;
Korgaonkar, Pradeep
;
Gironda, John
- In:
Journal of internet commerce
14
(
2015
)
3
,
pp. 384-405
Persistent link: https://www.econbiz.de/10011432438
Saved in:
28
Advertising
appeals
across varying economic and regulatory conditions : a longitudinal content analysis in the mutual fund industry
Underwood, Robert G.
;
Smythe, Thomas
;
Pontari, Beth
; …
- In:
Journal of financial services marketing : JFSM
20
(
2015
)
3
,
pp. 162-175
Persistent link: https://www.econbiz.de/10011480260
Saved in:
29
Effects of national identity salience on responses to ads
Carvalho, Sergio W.
;
Luna, David
- In:
Journal of Business Research
67
(
2014
)
5
,
pp. 1026-1034
activated through media context, and national identity activated through
advertising
appeals
. The results remain consistent with …
Persistent link: https://www.econbiz.de/10010744134
Saved in:
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