//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~accessRights:"restricted"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"advertising appeals"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Advertising effects
26
Werbewirkung
26
Advertising
25
Werbung
25
Consumer behaviour
22
Konsumentenverhalten
22
advertising appeals
15
Advertising appeals
11
Brand image
4
Brand management
4
Markenführung
4
Markenimage
4
Construal level theory
3
Emotion
3
Green marketing
3
International marketing
3
Internationales Marketing
3
Öko-Marketing
3
Advertising Appeals
2
Brand
2
Corporate Social Responsibility
2
Corporate social responsibility
2
Cultural identity
2
Internet marketing
2
Kulturelle Identität
2
Markenartikel
2
Nachhaltige Entwicklung
2
National culture
2
Nationalkultur
2
Online-Marketing
2
Personality psychology
2
Persönlichkeitspsychologie
2
Sustainable development
2
consumer response
2
product involvement
2
Advertising history
1
Age
1
Age group
1
Altersgruppe
1
Athlete endorsers
1
more ...
less ...
Online availability
All
Undetermined
Free
3
Type of publication
All
Article
29
Type of publication (narrower categories)
All
Article in journal
27
Aufsatz in Zeitschrift
27
Language
All
English
28
Undetermined
1
Author
All
Lee, Yoon-Joo
2
Akbari, Mohsen
1
Bassiouni, Dina H.
1
Bauer, Brittney C.
1
Behboudi, Mehdi
1
Bellman, Steven
1
Bian, Xuemei
1
Branchik, Blaine J.
1
Butt, Irfan
1
Carvalho, Sergio W.
1
Chutima Ruanguttamanun
1
Cohen, Justin
1
Dai, Jiatong
1
Deshpande, Bilwa
1
Ebrahimpour, Mostafa
1
Ellis, Debbie
1
Fikouie, Minoo
1
Fung, Maggie S. K.
1
Gironda, John
1
Gong, Heming
1
Hackley, Christopher E.
1
Haley, Eric John
1
Hastings, Sean
1
Hodge, Courtney M.
1
Hwang, Yoo Hee
1
Jain, Sangeeta
1
Keshari, Pragya
1
Kim, Dong Hoo
1
Korgaonkar, Pradeep
1
Kunkel, Thilo
1
Ladeira, Wagner Junior
1
Lee, Richard
1
Liang, Xiaoning
1
Lockshin, Lawrence S.
1
Luna, David
1
Lyngdoh, Teidorlang
1
Mattila, Anna S.
1
Mokhtari, Hamideh
1
Moradipour, Saeed
1
Mukerji, Bhasker
1
more ...
less ...
Published in...
All
Journal of consumer marketing
2
Business strategy and the environment
1
European Sport management quarterly : ESMQ
1
Global business and organizational excellence : GBOE
1
International Journal of Innovation in the Digital Economy (IJIDE)
1
International journal of advertising : the review of marketing communications
1
International journal of bank marketing
1
International journal of hospitality management
1
International journal of innovation & sustainable development : IJISD
1
Inventi impact: retailing & consumer services
1
Journal of Business Research
1
Journal of business research : JBR
1
Journal of customer behaviour
1
Journal of financial services marketing : JFSM
1
Journal of historical research in marketing
1
Journal of internet commerce
1
Journal of marketing communications
1
Journal of promotion management : JPM
1
Journal of promotion management : innovations in planning and applied research
1
Journal of travel and tourism marketing
1
Marketing intelligence & planning
1
Middle East journal of management : MEJM
1
Nonprofit and voluntary sector quarterly : journal of the Association for Research on Nonprofit Organizations and Voluntary Action
1
Paradigm : the journal of Institute of Management Technology
1
Psychology & marketing
1
Research in world economy
1
The journal of brand management : an international journal
1
Young consumers : insight and ideas for responsible marketers
1
more ...
less ...
Source
All
ECONIS (ZBW)
27
RePEc
1
Other ZBW resources
1
Showing
1
-
10
of
29
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
How best to advertise low-fit brand extensions : a construal level theory perspective
Saeed, Muhammad Rashid
;
Lee, Richard
;
Lockshin, Lawrence S.
- In:
Journal of consumer marketing
41
(
2024
)
1
,
pp. 94-109
Persistent link: https://www.econbiz.de/10014471245
Saved in:
2
Exploring consumer perceptions of no- and low-alcohol craft beers
Taylor, Scott <Jr.>
;
Whalen, Elizabeth A.
;
Norris, …
- In:
Journal of consumer marketing
40
(
2023
)
6
,
pp. 625-638
Persistent link: https://www.econbiz.de/10014332317
Saved in:
3
How consumers in different cultural backgrounds prefer advertising in green ads through Hofstede's cultural lens? : a cross-cultural study
Chutima Ruanguttamanun
- In:
Global business and organizational excellence : GBOE
43
(
2023
)
1
,
pp. 35-52
Persistent link: https://www.econbiz.de/10014426627
Saved in:
4
Impact of experienced regret on donation willingness : advertising appeal and framing effect
Tang, Jiansheng
;
Gong, Heming
;
Bian, Xuemei
;
Zheng, Chundong
- In:
Nonprofit and voluntary sector quarterly : journal of …
52
(
2023
)
6
,
pp. 1681-1702
Persistent link: https://www.econbiz.de/10014432309
Saved in:
5
Close-up "vs" long-shot images in
advertising
appeals
: the role of objective temporality
Ladeira, Wagner Junior
;
Santini, Fernando de Oliveira
- In:
International journal of bank marketing
41
(
2023
)
4
,
pp. 949-970
Persistent link: https://www.econbiz.de/10014313504
Saved in:
6
Strong versus weak consumer-brand relationships : matching psychological sense of brand community and type of advertising appeal
Bauer, Brittney C.
- In:
Psychology & marketing
40
(
2023
)
4
,
pp. 791-810
Persistent link: https://www.econbiz.de/10014290861
Saved in:
7
The impact of
advertising
appeals
on impulse buying
Deshpande, Bilwa
;
Pradhan, Debasis
;
Sivakumaran, Bharadhwaj
- In:
Marketing intelligence & planning
40
(
2022
)
3
,
pp. 358-371
Persistent link: https://www.econbiz.de/10013172966
Saved in:
8
Advertising strategies and sustainable development : the effects of green
advertising
appeals
and subjective busyness on green purchase intention
Dai, Jiatong
;
Sheng, Guanghua
- In:
Business strategy and the environment
31
(
2022
)
7
,
pp. 3421-3436
Persistent link: https://www.econbiz.de/10013463222
Saved in:
9
The nature and extent of environmental sustainability advertising in magazines in a developing market
Ndlovu, Sibusiso
;
Ellis, Debbie
- In:
International journal of innovation & sustainable …
16
(
2022
)
3/4
,
pp. 372-399
Persistent link: https://www.econbiz.de/10014319666
Saved in:
10
Seeing the forest through trees :
advertising
appeals
, product involvement, and construal level
Fikouie, Minoo
;
Akbari, Mohsen
;
Ebrahimpour, Mostafa
; …
- In:
Middle East journal of management : MEJM
9
(
2022
)
4
,
pp. 372-394
Persistent link: https://www.econbiz.de/10013350871
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->