Yoo, Boonghee; Shin, Geon-Cheol - In: International Marketing Review 34 (2017) 6, pp. 735-759
to assess culture from an individual perspective and to examine the extent to which individual cultural orientations have … and confirmed invariant in the majority cases of each analysis. Findings Individual cultural orientations are measured by ….e. 33 variables × 5 dimensions of individual cultural orientations) shows that the majority of the correlations are …