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Search: subject:"service-dominant (S-D) logic"
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Service-Dominant Logic
4
Service-dominant logic
4
Customer integration
3
Kundenintegration
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Marketing theory
3
Marketingtheorie
3
Betriebliche Wertschöpfung
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Beziehungsmarketing
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Consumer behaviour
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Innovation
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Service-dominant (S-D) logic
2
Value creation
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Affective commitment
1
Business network
1
Competitive advantage
1
Conservation of resources (COR) theory
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Customer engagement
1
Customer engagement behavior (CEB)
1
Design features
1
Design principles
1
Design requirements
1
Design science research (DSR)
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Digital value co-creation networks (DVNs)
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Gamification
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Internet der Dinge
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Internet of things
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IoT
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Luxury
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Luxury goods
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Luxusgüter
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New product development
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Product design
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Produktentwicklung
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Resource-based view
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Agarwal, James
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Aier, Stephan
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Blaschke, Michael
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Haki, Mohammad Kazem
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Jain, Sheetal
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Mishra, Sita
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Mourali, Mehdi
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Riss, Uwe
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Saxena, Garima
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Sood, Suresh
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AMS review : official publication of the Academy of Marketing Science
1
Electronic markets : the international journal on networked business
1
Journal of marketing management : MM
1
Marketing intelligence & planning
1
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ECONIS (ZBW)
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1
A resource-based perspective on customer engagement behaviors : a typology, conceptual framework, and research avenues
Zeng, Xianfang
;
Agarwal, James
;
Mourali, Mehdi
- In:
AMS review : official publication of the Academy of …
13
(
2023
)
3/4
,
pp. 297-319
Persistent link: https://www.econbiz.de/10014512693
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2
Luxury customer's motivations to adopt gamification
Jain, Sheetal
;
Mishra, Sita
;
Saxena, Garima
- In:
Marketing intelligence & planning
41
(
2023
)
2
,
pp. 156-170
Persistent link: https://www.econbiz.de/10014253344
Saved in:
3
Design principles for digital value co-creation networks : service-dominant logic perspective
Blaschke, Michael
;
Riss, Uwe
;
Haki, Mohammad Kazem
; …
- In:
Electronic markets : the international journal on …
29
(
2019
)
3
,
pp. 443-472
Persistent link: https://www.econbiz.de/10012122574
Saved in:
4
Vignettes in the two-step arrival of the internet of things and its reshaping of marketing management's service-dominant logic : commentary
Woodside, Arch G.
;
Sood, Suresh
- In:
Journal of marketing management : MM
33
(
2017
)
1/2
,
pp. 98-110
Persistent link: https://www.econbiz.de/10011697743
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