Vignettes in the two-step arrival of the internet of things and its reshaping of marketing management's service-dominant logic : commentary
Year of publication: |
February 2017
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Authors: | Woodside, Arch G. ; Sood, Suresh |
Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 33.2017, 1/2, p. 98-110
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Subject: | Innovation | IoT | networks | paradigm | service-dominant (S-D) logic | vignettes | Service-Dominant Logic | Service-dominant logic | Internet der Dinge | Internet of things | Marketingtheorie | Marketing theory |
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