//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~accessRights:"restricted"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"sport sponsorship"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Sponsoring
28
Sponsorship
28
Sportmarketing
28
Sports marketing
28
Sport
23
Sports
23
Sport sponsorship
21
Consumer behaviour
12
Konsumentenverhalten
12
Football
11
Fußball
11
Professional sports
11
Profisport
11
sport sponsorship
8
Brand image
6
Markenimage
6
Sport event
6
Sportveranstaltung
6
Brand management
5
Markenführung
5
Sport organization
5
Sportorganisation
5
Advertising effects
4
Werbewirkung
4
Arbeitsgruppe
3
Marketing management
3
Marketingmanagement
3
Sport marketing
3
Team
3
Ball game
2
Ballsport
2
Beziehungsmarketing
2
Brand
2
Coronavirus
2
Delphi study
2
Emotion
2
Führungskräfte
2
Impact assessment
2
India
2
Indian Premier League
2
more ...
less ...
Online availability
All
Undetermined
Free
10
Type of publication
All
Article
30
Type of publication (narrower categories)
All
Article in journal
28
Aufsatz in Zeitschrift
28
Conference paper
1
Konferenzbeitrag
1
Language
All
English
28
Undetermined
2
Author
All
Koronios, Konstantinos
4
Jensen, Jonathan A.
3
Ntasis, Lazaros
3
Schönberner, Jan
3
Woratschek, Herbert
3
Amanpreet Singh
2
Dimitropoulos, Panagiotis
2
Itani, Maher N.
2
Rai, Jaskirat Singh
2
Takeda, Fumiko
2
Abratt, Russell
1
Apar Singh
1
Batty, Rachel J.
1
Biscaia, Rui
1
Breuer, Christoph
1
Buser, Markus
1
Chang, Yonghwan
1
Cheong, Cherie
1
Cobbs, Joe
1
Cobbs, Joe B.
1
Dalakas, Vassilis
1
Dimitropoulos, Panos
1
Doyle, Jason P.
1
Ellert, Guido
1
Erichsen, Morten
1
Funk, Daniel C.
1
Gee, Sarah
1
Gerke, Anna
1
Grohs, Reinhard
1
Hino, Yuta
1
Hohenberger, Christoph
1
Holum, Marthe
1
Jakobsen, Tor G.
1
Kang, Taeahn
1
King, Jesse
1
Koo, Jakeun
1
Kriemadis, Athanasios
1
Kwak, Dae Hee
1
Lafrance Horning, Denyse
1
Lee, Younghan
1
more ...
less ...
Published in...
All
Sport management review
5
Sport, Business and Management : an international journal ; SBM
4
International journal of sports marketing & sponsorship
3
Journal of sport management : the official journal of the North American Society of Sport Management
3
European Sport management quarterly : ESMQ
2
Journal for global business advancement : JGBA
2
Journal of advertising research
2
Journal of business research : JBR
2
Sport Management Review
2
Business horizons
1
International advances in economic research
1
Journal of promotion management : JPM
1
Journal of promotion management : innovations in planning and applied research
1
Journal of strategic marketing
1
more ...
less ...
Source
All
ECONIS (ZBW)
28
RePEc
2
Showing
1
-
10
of
30
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Sponsorship, Covid-19 and mega sport events : the case of UEFA Euro 2020
Koronios, Konstantinos
;
Ntasis, Lazaros
;
Dimitropoulos, …
- In:
Sport, Business and Management : an international …
14
(
2024
)
2
,
pp. 211-235
Persistent link: https://www.econbiz.de/10014524820
Saved in:
2
Searching for the holy grail of sponsorship-linked marketing : a comprehensive, generalizable sponsorship retention model
Jensen, Jonathan A.
- In:
Journal of advertising research
64
(
2024
)
2
,
pp. 135-153
Persistent link: https://www.econbiz.de/10014576984
Saved in:
3
Searching for the holy grail of sponsorship-linked marketing : a comprehensive, generalizable sponsorship retention model
Jensen, Jonathan A.
- In:
Journal of advertising research
64
(
2024
)
2
,
pp. 135-153
Persistent link: https://www.econbiz.de/10014576989
Saved in:
4
Sport
sponsorship
as a booster for customer engagement : the role of activation, authenticity and attitude
Schönberner, Jan
;
Woratschek, Herbert
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
2
,
pp. 259-277
Persistent link: https://www.econbiz.de/10014331364
Saved in:
5
The negative effect of CSR-CSI domain overlap in CSR-linked
sport
sponsorship
Kang, Taeahn
;
Matsuoka, Hirotaka
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013534267
Saved in:
6
Exploring the empirical evidence of social desirability bias (SDB) in sport consumer research
Park, Youngho
;
Kwak, Dae Hee
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
1
,
pp. 173-189
Persistent link: https://www.econbiz.de/10012797848
Saved in:
7
Not just intentions : predicting actual purchase behavior in
sport
sponsorship
context
Koronios, Konstantinos
;
Ntasis, Lazaros
;
Dimitropoulos, …
- In:
Sport, Business and Management : an international …
12
(
2022
)
1
,
pp. 4-28
Persistent link: https://www.econbiz.de/10012880026
Saved in:
8
Unlocking the black box of sponsorship in participant-based sport
Koronios, Konstantinos
;
Ntasis, Lazaros
;
Dimitropoulos, …
- In:
Sport, Business and Management : an international …
12
(
2022
)
5
,
pp. 598-617
Persistent link: https://www.econbiz.de/10014317599
Saved in:
9
An empirical analysis of the influence of team success on Indian sports fans' purchase behaviour
Rai, Jaskirat Singh
;
Yousaf, Anish
;
Itani, Maher N.
; …
- In:
Journal for global business advancement : JGBA
15
(
2022
)
5
,
pp. 600-620
Persistent link: https://www.econbiz.de/10014309113
Saved in:
10
"Going the extra mile" in resource integration : evolving a concept of
sport
sponsorship
as an engagement platform
Buser, Markus
;
Woratschek, Herbert
;
Schönberner, Jan
- In:
European Sport management quarterly : ESMQ
22
(
2022
)
4
,
pp. 548-568
Persistent link: https://www.econbiz.de/10013350479
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->