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Search: subject_exact:"Cause marketing"
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Cause-Related Marketing
197
Cause-related marketing
197
Consumer behaviour
154
Konsumentenverhalten
146
Marketing management
79
Marketingmanagement
79
Corporate social responsibility
65
Corporate Social Responsibility
64
Relationship marketing
49
Beziehungsmarketing
48
Fundraising
40
Cause marketing
35
cause-related marketing
35
Brand management
27
Markenführung
26
Werbewirkung
26
Advertising effects
25
Brand image
23
Markenimage
23
Advertising
22
Werbung
20
Nonprofit marketing
16
Nonprofit-Marketing
16
Altruism
14
Altruismus
14
Social Web
14
Social web
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Charity
12
Emotion
12
Wohltätigkeit
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corporate social responsibility
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CRM
10
Confidence
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India
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Internet marketing
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research-article
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English
229
German
4
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Thomas, Sujo
9
Chang, Chun-Tuan
4
Deb, Madhurima
4
Gupta, Shruti
4
Amawate, Vibhas
3
Bhatt, Viral
3
Chawla, Deepak
3
Coleman, Joshua T.
3
Galan-Ladero, M. Mercedes
3
Kim, Jihye
3
Kureshi, Sonal
3
Mattila, Anna S.
3
Patel, Ritesh
3
Schyvinck, Cleo
3
Silva, Susana C.
3
Willem, Annick
3
Akansha Singh
2
Bae, Mikyeung
2
Baghi, Ilaria
2
Bowen, Melanie
2
Chen, Pei-Chi
2
Chu, Xing-Yu
2
Das, Neel
2
Deng, Nianqi
2
Du, Lanying
2
Duarte, Paulo
2
Fan, Xiaojun
2
Galera Casquet, Clementina
2
Galera-Casquet, Clementina
2
Guerreiro, João
2
Hanks, Lydia
2
He, Hongwei
2
Heitmann, Mark
2
Hou, Jundong
2
Howie, Katharine M.
2
Jadeja, Ashwin
2
Joo, Soyoung
2
Jublee, Daniel Inbaraj
2
Kasilingam, Dharun Lingam
2
Katzenstein, Robin
2
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International review on public and non-profit marketing
24
Journal of business research : JBR
12
Journal of Consumer Marketing
7
Journal of nonprofit & public sector marketing
7
International journal of advertising : the review of marketing communications
5
Journal of business ethics : JOBE
5
Journal of retailing and consumer services
5
Journal of the Academy of Marketing Science
5
European Journal of Marketing
4
International journal of nonprofit & voluntary sector marketing
4
Journal of marketing communications
4
Psychology & marketing
4
SpringerLink / Bücher
4
European Sport management quarterly : ESMQ
3
European journal of marketing : EJM
3
International journal of advertising : the quarterly review of marketing communications
3
International journal of hospitality management
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of Services Marketing
3
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
3
Journal of promotion management : innovations in planning and applied research
3
AMS review : official publication of the Academy of Marketing Science
2
European journal of marketing
2
International Journal of Retail & Distribution Management
2
International journal of Indian culture and business management : IJICBM
2
International journal of emerging markets
2
International journal of internet marketing and advertising : IJIMA
2
Journal for global business advancement : JGBA
2
Journal of Product & Brand Management
2
Journal of business ethics : JBE
2
Journal of consumer marketing
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of international consumer marketing
2
Journal of international food & agribusiness marketing
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Journal of marketing research
2
Journal of philanthropy and marketing
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Journal of retailing
2
Marketing Intelligence & Planning
2
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Source
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ECONIS (ZBW)
207
Other ZBW resources
26
RePEc
1
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1
Mapping the research pattern of cause-related marketing : a bibliometric analysis of publications during 2000-2020
Pandey, Prasant Kumar
;
Bajpai, Naval
- In:
Journal of nonprofit & public sector marketing
36
(
2024
)
3
,
pp. 271-298
Persistent link: https://www.econbiz.de/10014574594
Saved in:
2
Impact of skepticism on CRM luxury campaign participation intention of Generation Z
Thomas, Sujo
;
Bhatt, Viral
;
Patel, Ritesh
- In:
International journal of emerging markets
19
(
2024
)
4
,
pp. 964-988
Persistent link: https://www.econbiz.de/10014512778
Saved in:
3
A donation-with-purchase at a restaurant : perceived authenticity in a cause-related marketing
Piao, Zhenxian Zoey
;
Kang, Gi Won
;
Kim, Sungeun
;
Bai, Billy
- In:
Journal of hospitality & tourism research : JHTR ; the …
48
(
2024
)
4
,
pp. 622-638
Persistent link: https://www.econbiz.de/10014633666
Saved in:
4
Low-fit cause-related marketing : when and why do consumers respond positively?
DeMotta, Yoshiko
;
Janssen, Catherine
;
Sen, Sankar
- In:
Journal of consumer psychology : JCP ; the official …
34
(
2024
)
2
,
pp. 281-298
Persistent link: https://www.econbiz.de/10014534650
Saved in:
5
Is cause-related marketing all the same for different cultures?
Mora, Elísabet
;
Küster, Inés
;
Vila, Natalia
- In:
Journal of international consumer marketing
36
(
2024
)
2
,
pp. 166-179
Persistent link: https://www.econbiz.de/10014515023
Saved in:
6
Keeping promises in cause-related marketing campaigns : development and validation of promised impact evidence scale
Shanbhag, Parthesh R.
;
Pai, Yogesh P.
;
Pattusamy, Murugan
; …
- In:
Journal of consumer marketing
41
(
2024
)
2
,
pp. 239-257
Persistent link: https://www.econbiz.de/10014519729
Saved in:
7
Predicting the cause-related marketing participation intention by examining big-five personality traits and moderating role of subjective happiness
Patel, Ritesh
;
Bhatt, Viral
;
Thomas, Sujo
;
Trivedi, Twinkle
- In:
International review on public and non-profit marketing
21
(
2024
)
1
,
pp. 199-228
Persistent link: https://www.econbiz.de/10014501199
Saved in:
8
Firm-determined or consumer-determined corporate social responsibility (CSR)? : examining the effects of choice-of-cause in cause-related marketing
Tao, Weiting
;
Ji, Yi
- In:
International journal of business communication : IJBC …
61
(
2024
)
2
,
pp. 263-286
Persistent link: https://www.econbiz.de/10014635493
Saved in:
9
The persuasion effect of cause-related marketing on brand preference and repurchase intention : the mediating role of brand distinctiveness and credibility
Brew, Yaw
- In:
African journal of business & economic research : AJBER
19
(
2024
)
1
,
pp. 243-265
Persistent link: https://www.econbiz.de/10015044961
Saved in:
10
Retweet to donate? : cause-related marketing in the era of social medialization
Kim, Shinhye
;
Bowen, Melanie
;
Wen, Xiaohan
- In:
European journal of marketing
58
(
2024
)
4
,
pp. 1015-1046
Persistent link: https://www.econbiz.de/10015047352
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