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Search: subject_exact:"Corporate reputation"
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Corporate reputation
1,517
Firmenimage
1,439
Reputation
609
Corporate social responsibility
352
Corporate Social Responsibility
338
Consumer behaviour
248
Konsumentenverhalten
248
Öffentlichkeitsarbeit
245
Public relations
244
Brand image
216
Markenimage
215
Brand management
211
Markenführung
211
Corporate culture
152
Unternehmenskultur
151
Stakeholder
138
Beziehungsmarketing
124
Relationship marketing
124
Social Web
121
Social web
121
corporate reputation
114
Confidence
103
Vertrauen
103
Customer satisfaction
95
Personalmarketing
93
Kundenzufriedenheit
91
HR marketing
89
Brand architecture
83
Markenarchitektur
83
Firm performance
75
Unternehmenserfolg
74
Dienstleistungsqualität
72
Service quality
72
Theory
71
Theorie
70
USA
70
United States
70
Internet marketing
64
Online-Marketing
64
Personalbeschaffung
63
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71
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Melewar, T. C.
26
Foroudi, Pantea
21
Bang, Nguyen
12
Schaarschmidt, Mario
12
Balmer, John M. T.
9
Dennis, Charles
8
Harvey, William S.
7
Hirsch, Peter B.
7
Abratt, Russell
6
Carroll, Craig E.
6
Foroudi, Mohammad Mahdi
6
Gardberg, Naomi A.
6
Gatzert, Nadine
6
Gupta, Suraksha
6
Ivens, Stefan
6
Kitchen, Philip J.
6
Kleyn, Nicola
6
Van Hoye, Greet
6
Walsh, Gianfranco
6
Balmer, John M.T.
5
Davies, Gary
5
Hur, Won-Moo
5
Iglesias, Oriol
5
Melewar, T.C.
5
Newburry, William
5
Pfarrer, Michael D.
5
Podnar, Klement
5
Sharifah Faridah Syed Alwi
5
Swoboda, Bernhard
5
Castellano, Sylvaine
4
Chen, Weifeng
4
Coelho, Arnaldo
4
Dineen, Brian R.
4
Dutot, Vincent
4
Hirschmann, Johannes
4
Jin, Zhongqi
4
Kokkodis, Marios
4
Korflesch, Harald F. O. von
4
Lee, Jooh
4
Martínez-Ferrero, Jennifer
4
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Springer Fachmedien Wiesbaden
10
IGI Global
2
Conference on Digital Transformation in Business <2019, Istanbul>
1
Edward Elgar Publishing
1
Peter Lang GmbH
1
Springer-Verlag GmbH
1
World Scientific Publishing Co. Pte. Ltd.
1
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Corporate reputation review : an international journal
66
Journal of business research : JBR
62
SpringerLink / Bücher
47
Corporate reputation review
31
Journal of business ethics : JOBE
27
Academy of Management journal : AMJ
24
Journal of retailing and consumer services
23
Corporate social responsibility and environmental management
20
International studies of management and organization
18
The journal of brand management : an international journal
18
Corporate communications : an international journal
17
Journal of Business Ethics
17
Journal of marketing communications
15
Industrial marketing management : the international journal for industrial and high-tech firms
14
International journal of business communication : IJBC ; a publication of the Association of Business Communication
13
The Oxford handbook of corporate reputation
13
International journal of hospitality management
12
Journal of business ethics : JBE
12
European journal of marketing : EJM
11
European management journal
11
Management science : journal of the Institute for Operations Research and the Management Sciences
11
Business & society
10
Global aspects of reputation and strategic management
10
International journal of contemporary hospitality management
10
Discussion paper / Centre for Economic Policy Research
9
Finance research letters
9
The journal of product & brand management
9
Economic research
8
Journal of business strategy
8
Business horizons
7
Journal of travel and tourism marketing
7
Springer eBook Collection / Business and Economics
7
essentials
7
Asia Pacific journal of marketing and logistics
6
International journal of organizational analysis
6
International marketing review
6
International review on public and non-profit marketing
6
Journal of communication management : an international journal
6
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
6
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
6
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ECONIS (ZBW)
1,444
Other ZBW resources
60
RePEc
42
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51
The bilateral image flow in sponsorship : an extension of Prendergast, Paliwal, and Mazodier (2016)
Koo, Jakeun
;
Heo, Jun
- In:
International journal of advertising : the review of …
43
(
2024
)
2
,
pp. 321-335
Persistent link: https://www.econbiz.de/10014550815
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52
The impact of in-store sales personnel's altruistic behaviors on store image : a cross-category study in Japan
Nakamori, Takafumi
;
Newell, Stephen J.
;
Han, Bernard T.
; …
- In:
The international review of retail, distribution and …
34
(
2024
)
1
,
pp. 33-51
Persistent link: https://www.econbiz.de/10014558990
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53
Employer branding in employee recruitment : marketing the job and organization to potential talent
Yu, Kang Yang Trevor
;
Soo, Clara Wen Lin
;
Yu, Sitong
- In:
Essentials of employee recruitment : individual and …
,
(pp. 79-101)
.
2024
Persistent link: https://www.econbiz.de/10014580875
Saved in:
54
Competition and reputation in an online marketplace : evidence from Airbnb
Rossi, Michelangelo
- In:
Management science : journal of the Institute for …
70
(
2024
)
3
,
pp. 1357-1373
Persistent link: https://www.econbiz.de/10014515022
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55
Country reputation and corporate activity
Canayaz, Mehmet I.
;
Darendeli, Alper
- In:
Management science : journal of the Institute for …
70
(
2024
)
3
,
pp. 1483-1504
Persistent link: https://www.econbiz.de/10014515046
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56
Influence via ethos : on the persuasive power of reputation in deliberation online
Manzoor, Emaad
;
Chen, George H.
;
Lee, Dokyun
;
Smith, …
- In:
Management science : journal of the Institute for …
70
(
2024
)
3
,
pp. 1613-1634
Persistent link: https://www.econbiz.de/10014515097
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57
The influence of event-related factors on sport fans' purchase intention : a study of sponsored products during televised sporting events
Rai, Jaskirat Singh
;
Cho, Heetae
;
Yousaf, Anish
;
Itani, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 85-105
Persistent link: https://www.econbiz.de/10014486666
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58
Linking consumer compatibility and bank reputation to intention to use mobile banking
Kıymalıoğlu, Aslıhan
;
Akıncı, Serkan
;
Alragig, Akzhan
- In:
Managerial finance
50
(
2024
)
2
,
pp. 417-433
Persistent link: https://www.econbiz.de/10014467126
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59
The impact of financial performance and corporate reputation on customer purchases : the role of stakeholders and brand value in the automotive sector
Sánchez-Iglesias, Nuria
;
García-Madariaga, Jesús
; …
- In:
Marketing intelligence & planning
42
(
2024
)
1
,
pp. 23-39
Persistent link: https://www.econbiz.de/10014469191
Saved in:
60
Forging customer satisfaction through commitment-trust factors in financial insurance services : moderating role of corporate image
Oussama Saoula
;
Muhammad Farrukh Abid
;
Ahmad, Munawar Javed
- In:
Journal of Islamic marketing
15
(
2024
)
2
,
pp. 418-445
Persistent link: https://www.econbiz.de/10014470312
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