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B-to-B-Marketing
1,201
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745
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374
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Kleinaltenkamp, Michael
15
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12
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10
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9
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Bag, Surajit
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Kim, Kyung Hoon
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Springer-Verlag GmbH
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Industrial marketing management : the international journal for industrial and high-tech firms
355
The journal of business & industrial marketing
116
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89
SpringerLink / Bücher
76
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62
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Research
15
Journal of the Academy of Marketing Science
12
essentials
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Journal of marketing
11
Journal of personal selling & sales management : JPSSM
11
Brand the Future : systematische Markenentwicklung im B2B
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
Psychology & marketing
8
Business-to-Business-Marketing
7
Journal of customer behaviour
7
Journal of marketing research
7
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
7
Journal of strategic marketing
7
Marketing intelligence & planning
7
Essentials
6
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
6
Springer eBooks / Business and Economics
6
The journal of personal selling & sales management : JPSSM
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Business horizons
5
Journal of marketing theory and practice
5
Journal of marketing theory and practice : JMTP
5
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5
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Asia Pacific journal of marketing and logistics
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Beiträge zur empirischen Marketing- und Vertriebsforschung
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International journal of business environment : IJBE
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Marketing theory
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Advances in business marketing and purchasing
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Asia Pacific business review
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Corporate reputation review : an international journal
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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ECONIS (ZBW)
1,216
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1
Relationship marketing and the B2B sales force, effects of Big Five personality traits
Canales-Ronda, Pedro
- In:
Journal of relationship marketing : innovations and …
23
(
2024
)
2
,
pp. 76-93
Persistent link: https://www.econbiz.de/10014567150
Saved in:
2
Business transformation from B2C to B2C & B2B : a fintech company case study
Cui, Miao
;
Qian, Jinfang
- In:
Technology analysis & strategic management
36
(
2024
)
7
,
pp. 1461-1475
Persistent link: https://www.econbiz.de/10014574059
Saved in:
3
The present and future of the B2B sales profession
El Hajjar, Samer
;
Yacoub, Laurent
;
Ouaida, Fadila
- In:
Journal of personal selling & sales management : JPSSM
44
(
2024
)
2
,
pp. 128-141
Persistent link: https://www.econbiz.de/10014575072
Saved in:
4
Rapport building in B2B sales interactions : the process and explananda
Jokiniemi, Sini
;
Halinen, Aino
;
Pullins, Ellen Bolmans
; …
- In:
Journal of personal selling & sales management : JPSSM
44
(
2024
)
2
,
pp. 177-195
Persistent link: https://www.econbiz.de/10014575087
Saved in:
5
Salespeople's sales performance skills in B2B of services firms : a cross-industrial study
Høgevold, Nils
;
Rodríguez, Rocío
;
Svensson, Göran
; …
- In:
European business review
36
(
2024
)
2
,
pp. 201-224
Persistent link: https://www.econbiz.de/10014513321
Saved in:
6
Value co-creation : Balancing B2B platform value and potential reverse-value effects
Latinovic, Zoran
;
Chatterjee, Sharmila C.
- In:
Journal of business research : JBR
175
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014549652
Saved in:
7
Horizontal referrals in B2B markets
Hada, Mahima
;
De Bruyn, Arnaud
;
Lilien, Gary L.
- In:
Journal of marketing research
61
(
2024
)
1
,
pp. 143-164
Persistent link: https://www.econbiz.de/10014584175
Saved in:
8
B2B strategies for surviving global crises : a resource dependence perspective on the COVID−19 pandemic
Xiao, Zhenxin
;
Yang, Bin
;
Dong, Songting
;
Dong, Maggie …
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014547390
Saved in:
9
B2B green marketing strategies for European firms : implications for people, planet and profit
Tzanidis, Theofilos
;
Magni, Domitilla
;
Scuotto, Veronika
; …
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 481-492
Persistent link: https://www.econbiz.de/10014531637
Saved in:
10
More is better but in what direction? : the effects of relationship marketing investment breadth and depth on customer gratitude
Nelson, Christopher A.
;
Wang, Xinchun
;
Cui, Annie Peng
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 188-201
Persistent link: https://www.econbiz.de/10014531639
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