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Markenartikel
2,748
Brand
2,738
Brand management
2,385
Markenführung
2,385
Consumer behaviour
2,005
Konsumentenverhalten
2,005
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1,699
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1,694
Beziehungsmarketing
688
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688
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295
Social web
295
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277
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274
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274
Advertising effects
258
Werbewirkung
258
Luxury goods
234
Luxusgüter
234
Markentreue
232
Einzelhandel
183
Retail trade
180
Handelsmarke
178
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178
Marketingmanagement
174
Marketing management
173
Emotion
172
Advertising
155
Werbung
148
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134
Kundenzufriedenheit
134
Viral marketing
120
Virales Marketing
120
Confidence
117
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116
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106
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106
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brand loyalty
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Sarkar, Abhigyan
15
Khan, Imran
13
Sarkar, Juhi Gahlot
13
Japutra, Arnold
12
Dawes, John
11
Guzman, Francisco
11
Ko, Eunju
11
Bang, Nguyen
10
Baumgarth, Carsten
10
Keller, Kevin Lane
10
Phau, Ian
10
Romaniuk, Jenni
10
Schmidt, Holger J.
10
Trinh, Giang
10
Diamantopoulos, Adamantios
9
Ekinci, Yuksel
9
Fetscherin, Marc
9
Han, Heesup
9
Loureiro, Sandra Maria Correia
9
Melewar, T. C.
9
Rahman, Zillur
9
Borges, Ana Pinto
8
Foroudi, Pantea
8
Johnson, Lester W.
8
Kumar, Vikas
8
Paul, Justin
8
Augusto, Mário Gomes
7
Davvetas, Vasileios
7
Gupta, Suraksha
7
Leckie, Civilai
7
Powell, Shaun M.
7
Rodrigues, Paula Cristina Lopes
7
Abratt, Russell
6
Bruhn, Manfred
6
Casidy, Riza
6
Dens, Nathalie
6
Fatma, Mobin
6
Hwang, Jinsoo
6
Ilicic, Jasmina
6
Joshi, Richa
6
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Springer Fachmedien Wiesbaden
14
NetLibrary, Inc
7
Internationale Konferenz "DerMarkentag" <7., 2018, Koblenz>
2
American Marketing Association
1
Edward Elgar Publishing
1
Europäische Union / Amt für Geistiges Eigentum
1
Goethe-Universität Frankfurt am Main
1
Information Resources Management Association
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International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
Internationale Konferenz "DerMarkentag" <6., 2016, Berlin>
1
Julius-Maximilians-Universität Würzburg
1
OECD
1
Palgrave Macmillan <Firma>
1
Society for Consumer Psychology.
1
Springer Gabler <Firma>
1
Taylor and Francis.
1
World Bank / Development Research Group / Trade
1
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Journal of business research : JBR
216
The journal of brand management : an international journal
145
Journal of retailing and consumer services
134
The journal of product & brand management
130
SpringerLink / Bücher
62
Asia Pacific journal of marketing and logistics
38
Psychology & marketing
38
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
37
Journal of strategic marketing
32
Journal of marketing management : JMM ; journal of the Academy of Marketing
30
Journal of marketing communications
29
Marketing intelligence & planning
29
European journal of marketing : EJM
26
Marketing letters : a journal of research in marketing
26
European journal of marketing
25
Industrial marketing management : the international journal for industrial and high-tech firms
24
International journal of hospitality management
24
Journal of promotion management : innovations in planning and applied research
24
Journal of advertising research
22
International journal of market research
21
Journal of international consumer marketing
21
Journal of marketing
21
Journal of the Academy of Marketing Science
20
International journal of advertising : the review of marketing communications
19
Journal of advertising
19
International journal of consumer studies
18
Journal of fashion marketing and management
18
Journal of retailing
18
International journal of advertising : the quarterly review of marketing communications
17
International marketing review
17
Journal of consumer research : JCR ; an interdisciplinary journal
17
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
16
Journal of marketing analytics : JMA
16
Springer eBook Collection
16
European journal of operational research : EJOR
15
International journal of retail and distribution management
15
Business horizons
14
Global business review
14
Journal of Islamic marketing
14
Journal of global fashion marketing : JGfM
14
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ECONIS (ZBW)
2,748
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51
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51
Understanding the world heritage sites' brand diffusion and formation via social media : a mixed-method study
Wang, Zongshui
;
Liu, Wei
;
Sun, Zhuo
;
Zhao, Hong
- In:
International journal of contemporary hospitality management
36
(
2024
)
2
,
pp. 602-631
Persistent link: https://www.econbiz.de/10014483688
Saved in:
52
How brand gender affects consumer preference for sweet food : the role of the association between gender and taste
Ding, Ying
;
Liu, Yanzheng
;
Xu, Sunxu
- In:
Psychology & marketing
41
(
2024
)
6
,
pp. 1242-1253
Persistent link: https://www.econbiz.de/10014531210
Saved in:
53
From easy to known : how fluent brand processing fosters self-brand connection
DelVecchio, Devon
;
Jones, William J.
;
Baugh, Lee A.
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 754-773
Persistent link: https://www.econbiz.de/10014518825
Saved in:
54
Shaping brand attitudes through sustainability practices : a TSR approach
Jagani, Sandeep
;
Saboorideilami, Vafa
;
Tarannum, Saraf
- In:
The journal of services marketing
38
(
2024
)
3
,
pp. 369-382
Persistent link: https://www.econbiz.de/10014516054
Saved in:
55
Augmented reality marketing and consumer-brand relationships : how closeness drives brand love
Rauschnabel, Philipp A.
;
Hüttl-Maack, Verena
;
Ahuvia, …
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 819-837
Persistent link: https://www.econbiz.de/10014518840
Saved in:
56
Adbusting : how advertising altered by activists affects brands
Maier, Erik
;
Mafael, Alexander
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 938-957
Persistent link: https://www.econbiz.de/10014519056
Saved in:
57
Purpose advertising and the credibility gap : how consumers respond to established versus emergent brand activist messaging
Milfeld, Tyler
;
Haley, Eric John
- In:
Journal of advertising research
64
(
2024
)
1
,
pp. 59-79
Persistent link: https://www.econbiz.de/10014507681
Saved in:
58
The merits of securities litigation and corporate reputation
Donelson, Dain C.
;
Kartapanis, Antonis
;
Yust, Christopher G.
- In:
Contemporary accounting research : the journal of the …
41
(
2024
)
1
,
pp. 424-458
Persistent link: https://www.econbiz.de/10014518384
Saved in:
59
Case 17: Bisleri : marketing to manage the counterfeit challenge
Roy, Sanjit
;
Gaganpreet Singh
- In:
Marketing Case Studies in Emerging Markets : …
,
(pp. 233-241)
.
2024
Persistent link: https://www.econbiz.de/10014528185
Saved in:
60
Handmade virtual messages to promote foreign fashion brands in Instagram
Macías-Mañas, María Dolores
;
Vila-López, Natalia
; …
- In:
Journal of global fashion marketing : JGfM
15
(
2024
)
2
,
pp. 221-234
Persistent link: https://www.econbiz.de/10014530026
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