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23761
Virtual collaboration technology and international business coaching : examining the impact on marketing strategies and sales
Chintagunta, Pradeep K.
;
Vilcassim, Naufel
- In:
Marketing science
43
(
2024
)
3
,
pp. 637-672
Persistent link: https://www.econbiz.de/10014529248
Saved in:
23762
Virtual influencer marketing : evaluating the influence of virtual influencers' form realism and behavioral realism on consumer ambivalence and marketing performance
Kim, Inhwa
;
Ki, Chung-Wha
;
Lee, Hyunhwan
;
Kim, Youn-Kyung
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-19
Persistent link: https://www.econbiz.de/10014550375
Saved in:
23763
Virtual influencer marketing : the good, the bad and the unreal
Mouritzen, Simone Lykke Tranholm
;
Penttinen, Valeria
; …
- In:
European journal of marketing
58
(
2024
)
2
,
pp. 410-440
Persistent link: https://www.econbiz.de/10014482689
Saved in:
23764
Virtual influencers : a bibliometric analysis
Barbosa, Belem
- In:
Using influencer marketing as a digital business strategy
,
(pp. 163-188)
.
2024
Persistent link: https://www.econbiz.de/10014462511
Saved in:
23765
Virtual influencers : the irruption of Artificial Intelligence in digital influencers
Sierra Martin, Mario
;
Díaz Casquero, Alvaro
;
Sánchez …
- In:
Using influencer marketing as a digital business strategy
,
(pp. 112-128)
.
2024
Persistent link: https://www.econbiz.de/10014462332
Saved in:
23766
Virtual reality and artificial intelligence : risks and opportunities for your business
Zaralli, Matteo
-
2024
-
First edition.
Persistent link: https://www.econbiz.de/10014515275
Saved in:
23767
Virtual reality as an immersive projective and autodriving advancement technique
Putra, Pragea Geldoffy
;
Lee, Michael S. W.
;
Kemper, Joya A.
- In:
Journal of consumer behaviour
23
(
2024
)
2
,
pp. 711-726
Persistent link: https://www.econbiz.de/10014507467
Saved in:
23768
Virtual reality in tourism : adoption scepticism and resistance
Cham Tat Huei
;
Tan, Garry Wei-Han
;
Eugene Cheng-xi Aw
; …
- In:
Tourism review
79
(
2024
)
2
,
pp. 337-354
Persistent link: https://www.econbiz.de/10014512232
Saved in:
23769
Virtual reality technology induced flow in the spectator sports context : empirical examinations of VR flow, its unique antecedents, and consequences
Chang, Yonghwan
;
Warren, Clinton
;
Lee, Taehoon
- In:
Sport marketing quarterly : preferred journal of the …
33
(
2024
)
1
,
pp. 81-95
Persistent link: https://www.econbiz.de/10014519152
Saved in:
23770
Virtual reality-based product displays to inspire consumers' purchase intentions : an experimental study
Raza, Ali
;
Wasim, Manahil
;
Ishaq, Muhammad Ishtiaq
- In:
Journal of business research : JBR
175
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014549586
Saved in:
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