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~institution:"AMA Winter Academic Conference <2023, Online>"
~institution:"American Marketing Association"
~institution:"epubli GmbH"
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Social Web
13
Social web
13
Marketing
9
Digitalisierung
7
Digitization
6
Artificial intelligence
4
Consumer behaviour
4
Konsumentenverhalten
4
Künstliche Intelligenz
4
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3
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3
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2
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2
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Blanchard, Simon
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Epp, Amber M.
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Lisjak, Monika
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Mallapragada, Girish
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Umashankar, Nita
3
Beck, Annalies A.
1
Bolten, Jürgen
1
Georg, Stefan
1
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1
Laran, Juliano
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Müller, Florian
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1
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1
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AMA Winter Academic Conference <2023, Online>
American Marketing Association
epubli GmbH
IGI Global
118
Springer Fachmedien Wiesbaden
93
National Bureau of Economic Research
50
Books on Demand GmbH <Norderstedt>
12
Nomos Verlagsgesellschaft
10
Springer-Verlag GmbH
10
World Bank Group
9
Information Resources Management Association
8
Technische Universität Dresden
8
Verlag Dr. Kovač
8
Friedrich-Schiller-Universität Jena
7
OECD
7
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7
Edward Elgar Publishing
6
Haufe-Lexware GmbH & Co. KG
6
Springer Gabler <Firma>
6
Springer International Publishing
6
MITP Verlags-GmbH & Co. KG
5
Wiley-VCH
5
RWTH Aachen
4
TRIPLE-I <2007, Graz>
4
Universität Mannheim
4
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
3
AMA Winter Academic Conference <2023, Nashville, Tenn.>
3
Chartered Institute of Public Relations
3
De Gruyter Oldenbourg
3
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
3
FinanzBuch Verlag
3
Forschungsinstitut für Rationalisierung e.V. an der RWTH Aachen
3
Fraunhofer-Institut für Arbeitswirtschaft und Organisation
3
IIF - Institut für Industriekommunikation und Fachmedien GmbH / Apprimus Verlag
3
International Telecommunications Society
3
Organisation for Economic Co-operation and Development
3
Peter Lang GmbH
3
Redline Verlag
3
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ECONIS (ZBW)
13
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1
A world disrupted : marketing's role in understanding, adapting and transforming the business ecosystem ; Volume 1 of 2
AMA Summer Academic Conference <2023, San Francisco, Calif.>
;
…
-
2023
Persistent link: https://www.econbiz.de/10014444517
Saved in:
2
Reconnecting and reconceiving the marketplace : AMA Winter Academic Conference 2023 : AMA educators proceedings volume 34 : online, 6 February, Nashville, Tennessee, USA, 10 - 12 F...
Umashankar, Nita
(
ed.
);
Lisjak, Monika
(
ed.
)
-
AMA Winter Academic Conference <2023, Online>
;
AMA …
;
…
-
2023
Persistent link: https://www.econbiz.de/10014285539
Saved in:
3
Reconnecting and reconceiving the marketplace ; Part 1 of 2
Umashankar, Nita
(
ed.
);
Lisjak, Monika
(
ed.
)
-
AMA Winter Academic Conference <2023, Online>
;
AMA …
;
…
-
2023
Persistent link: https://www.econbiz.de/10014285548
Saved in:
4
Reconnecting and reconceiving the marketplace ; Part 2 of 2
Umashankar, Nita
(
ed.
);
Lisjak, Monika
(
ed.
)
-
AMA Winter Academic Conference <2023, Online>
;
AMA …
;
…
-
2023
Persistent link: https://www.econbiz.de/10014286558
Saved in:
5
Bridging gaps: marketing in an age of disruption : AMA Summer Academic Conference 2020 : AMA educators proceedings volume 31 : online, 18-20 August 2020
Blanchard, Simon
(
ed.
);
Epp, Amber M.
(
ed.
); …
-
AMA Summer Academic Conference: Bridging Gaps Marketing …
;
…
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2020
Persistent link: https://www.econbiz.de/10012549257
Saved in:
6
Bridging gaps: marketing in an age of disruption ; Part 1
Blanchard, Simon
(
ed.
);
Epp, Amber M.
(
ed.
); …
-
AMA Summer Academic Conference: Bridging Gaps Marketing …
;
…
-
2020
Persistent link: https://www.econbiz.de/10012549258
Saved in:
7
Bridging gaps: marketing in an age of disruption ; Part 2
Blanchard, Simon
(
ed.
);
Epp, Amber M.
(
ed.
); …
-
AMA Summer Academic Conference: Bridging Gaps Marketing …
;
…
-
2020
Persistent link: https://www.econbiz.de/10012549276
Saved in:
8
Nachhaltig wirksame Kollaboration in der internationalen Entwicklungszusammenarbeit : Bedingungen und Handlungsempfehlungen unter besonderer Berücksichtigung des Einsatzes von Soci...
Beck, Annalies A.
-
2020
Persistent link: https://www.econbiz.de/10012243659
Saved in:
9
Der Einfluss der sozialen Medien auf das Konsumentenverhalten
Özbay, Esra
;
Georg, Stefan
-
2019
-
1. Auflage
Persistent link: https://www.econbiz.de/10012040878
Saved in:
10
Integrating paradigms in a world where marketing is everywhere : AMA educators proceedings volume 29 : New Orleans, Louisiana, USA 23-25 February 2018
Goldenberg, Jacob
(
ed.
);
Laran, Juliano
(
ed.
); …
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Winter Marketing Academic Conference <2018, New …
;
…
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2018
Persistent link: https://www.econbiz.de/10011900987
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