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~institution:"American Marketing Association"
~institution:"Frank J. Fabozzi Associates <New Hope, Pa.>"
~subject:"Digitization"
~subject:"Internet marketing"
~subject:"Theory"
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Digitization
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Marketing management
58
Marketingmanagement
58
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45
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29
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29
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27
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26
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Fabozzi, Frank J.
11
Lisjak, Monika
3
Umashankar, Nita
3
Alvarez Mourey, James
1
Baker, Stacey Menzel
1
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1
Belk, Russell W.
1
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1
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1
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1
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1
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1
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1
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1
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1
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American Marketing Association
Frank J. Fabozzi Associates <New Hope, Pa.>
National Bureau of Economic Research
772
Springer Fachmedien Wiesbaden
261
IGI Global
80
Edward Elgar Publishing
60
Springer-Verlag GmbH
50
De Gruyter Oldenbourg
40
European University Institute / Department of Economics
28
OECD
28
Verlag Franz Vahlen
28
Center for Economic Research <Tilburg>
27
Haufe-Lexware GmbH & Co. KG
27
Deutschland / Bundeswehr / Universität Hamburg
26
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
25
Technische Universität Dresden / Fakultät Wirtschaftswissenschaften
25
Books on Demand GmbH <Norderstedt>
23
Erasmus Research Institute of Management
23
Springer Gabler <Firma>
23
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23
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23
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21
INSEAD
21
Information Resources Management Association
21
Ekonomiska forskningsinstitutet <Stockholm>
20
Econometrisch Instituut <Rotterdam>
18
Fördergesellschaft Marketing an der Universität Augsburg
18
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Shaker Verlag
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14
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14
Campus Verlag
13
Pensions Institute
13
Universität Regensburg / Wirtschaftswissenschaftliche Fakultät
13
Université catholique de Louvain / Institut de recherches économiques et sociales <1941-1960>
13
Walter de Gruyter GmbH & Co. KG
13
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Series / American Marketing Association
7
AMA educators' proceedings
5
Proceedings series / American Marketing Association
2
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1
Proceedings of the ... AMA annual marketing conference
1
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ECONIS (ZBW)
38
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1
Unlocking our potential : AMA Winter Academic Conference 2024 : AMA educators proceedings volume 35 : online, 20 February 2024, St. Pete Beach, Florida, USA, 23 - 25 February 2024
Cross, Samantha N. N.
(
ed.
);
Saboo, Alok
(
ed.
)
-
American Marketing Association
-
2024
Persistent link: https://www.econbiz.de/10014550866
Saved in:
2
A world disrupted : marketing's role in understanding, adapting and transforming the business ecosystem : AMA Summer Academic Conference 2023 : AMA educators proceedings volume 34...
AMA Summer Academic Conference <2023, San Francisco, Calif.>
;
…
-
2023
Persistent link: https://www.econbiz.de/10014444468
Saved in:
3
Reimagining marketing : AMA Summer Academic Conference 2021 : AMA educators proceedings volume 32 : Online, 4-6 August 2021
AMA Summer Academic Conference <2021, Online>
;
American …
-
2021
Persistent link: https://www.econbiz.de/10012880695
Saved in:
4
Consumers and firms in a global world : AMA Winter Academic Conference 2020 : AMA educators proceedings volume 31 : San Diego, California, USA, 14-16 February 2020
Lukas, Bryan A.
(
ed.
);
Ferrell, Odies C.
(
ed.
)
-
AMA Winter Academic Conference <2020, San Diego, Calif.>
;
…
-
2020
Persistent link: https://www.econbiz.de/10012486210
Saved in:
5
The human side of marketing in age of digital transformation : AMA Winter Academic Conference 2021 : AMA educators proceedings volume 32 : online, 17-19 February 2021
Malter, Alan J.
(
ed.
);
Baker, Stacey Menzel
(
ed.
); …
-
AMA Winter Academic Conference <2021, Online>
;
American …
-
2021
Persistent link: https://www.econbiz.de/10012880704
Saved in:
6
Bridging gaps: marketing in an age of disruption : AMA Summer Academic Conference 2020 : AMA educators proceedings volume 31 : online, 18-20 August 2020
Blanchard, Simon
(
ed.
);
Epp, Amber M.
(
ed.
); …
-
AMA Summer Academic Conference: Bridging Gaps Marketing …
;
…
-
2020
Persistent link: https://www.econbiz.de/10012549257
Saved in:
7
Marketing on fire : burning questions, hot new methods, and practical ideas with spreading : AMA educators proceedings volume 30 : Chicago, Illinois, USA 9-11 August 2019
Peres, Renana
-
AMA Summer Academic Conference <2019, Chicago, Ill.>
;
…
-
2019
Persistent link: https://www.econbiz.de/10012486208
Saved in:
8
Reconnecting and reconceiving the marketplace : AMA Winter Academic Conference 2023 : AMA educators proceedings volume 34 : online, 6 February, Nashville, Tennessee, USA, 10 - 12 F...
Umashankar, Nita
(
ed.
);
Lisjak, Monika
(
ed.
)
-
AMA Winter Academic Conference <2023, Online>
;
AMA …
;
…
-
2023
Persistent link: https://www.econbiz.de/10014285539
Saved in:
9
Reconnecting and reconceiving the marketplace ; Part 1 of 2
Umashankar, Nita
(
ed.
);
Lisjak, Monika
(
ed.
)
-
AMA Winter Academic Conference <2023, Online>
;
AMA …
;
…
-
2023
Persistent link: https://www.econbiz.de/10014285548
Saved in:
10
Reconnecting and reconceiving the marketplace ; Part 2 of 2
Umashankar, Nita
(
ed.
);
Lisjak, Monika
(
ed.
)
-
AMA Winter Academic Conference <2023, Online>
;
AMA …
;
…
-
2023
Persistent link: https://www.econbiz.de/10014286558
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