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~institution:"American Marketing Association"
~institution:"Munich Economic Summit"
~language:"eng"
~subject:"Beziehungsmarketing"
~subject:"Market research"
~subject:"Selling"
~type_genre:"Article in journal"
~type_genre:"Conference proceedings"
~type_genre:"Konferenzschrift"
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Beziehungsmarketing
Market research
Selling
Marketing
56
Marketing management
42
Marketingmanagement
42
Marketingtheorie
33
Marketing theory
31
Consumer behaviour
29
Konsumentenverhalten
29
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18
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15
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12
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11
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9
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Lisjak, Monika
3
Umashankar, Nita
3
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1
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1
Blanchard, Simon
1
Chandy, Rajesh K.
1
Cross, Samantha N. N.
1
Cutright, Keisha
1
Epp, Amber M.
1
Ferrell, Odies C.
1
Grewal, Dhruv
1
Griffith, David
1
Hamilton, Rebecca W.
1
Hartline, Michael
1
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1
Hennig-Thurau, Thorsten
1
Hofacker, Charles F.
1
Hunter, Gary K.
1
Inman, Jeffrey
1
Krishnan, Ram
1
LeClair, Debbie Thorne
1
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1
Mallapragada, Girish
1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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American Marketing Association
Munich Economic Summit
European Society for Opinion and Marketing Research
26
AMA Winter Academic Conference <2023, Nashville, Tenn.>
3
AMA Winter Academic Conference <2023, Online>
3
Marketing Research Congress <45, 1992, Madrid>
3
Academy of Marketing
2
European Health Care Conference <2, 2011, Hamburg>
2
European Marketing Academy
2
International Conference of Economics and Management (CIREG) <3., 2016, Marrakesch>
2
International Conference on Relationship Marketing <9, 2009, Berlin>
2
Market Research Society
2
REFSQ <16, 2010, Essen>
2
Springer Fachmedien Wiesbaden
2
Universität Duisburg-Essen / Institut für Informatik und Wirtschaftsinformatik
2
World Marketing Congress <19., 2016, Paris>
2
AMA Summer Academic Conference <2018, Boston, Mass.>
1
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Summer Educator's Conference <2015, Chicago, Ill.>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
Academy of Marketing / Conference <48., 2015, Limerick, Shannon>
1
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
1
Academy of Marketing Science / Annual Conference <2012, New Orleans, La.>
1
Advertising and Consumer Psychology Conference <25, 2006, Houston, Tex.>
1
American Council on Consumer Interests
1
American Marketing Association / Task Force on the Development of Marketing Thought
1
Arbeitsgemeinschaft Alpenländer
1
Association for Consumer Research
1
Association for Consumer Research / North American Conference <2015, New Orleans, La.>
1
Attitude Research Conference <21, 1990, Newport Beach, Calif.>
1
Australian Labour Market Research Workshop <22, 2012, Canberra>
1
Automotive Conference on Marketing Challenges for the 1990s: Opportunities, Risks, Responsibilities <1990, Paris>
1
Behavioral Research Conference Strategic Decision from Behavioral Research <1, 1990, Newport Beach, Calif.>
1
Berufsverband Deutscher Markt- und Sozialforscher
1
Conference on Marketing and Business Strategies for Central and Eastern Europe <12, 2004, Wien>
1
Conference on Marketing and Research under a New World Order <1992, Tokio>
1
Conference on Research in Marketing: the Opportunity Factors to Business Success in the Post-War Middle East <1992, Dubai, Stadt>
1
Conferencia Latinoamericana <4, 1997, Rio de Janeiro>
1
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Proceedings series / American Marketing Association
4
AMA educators proceedings
1
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ECONIS (ZBW)
25
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1
Unlocking our potential : AMA Winter Academic Conference 2024 : AMA educators proceedings volume 35 : online, 20 February 2024, St. Pete Beach, Florida, USA, 23 - 25 February 2024
Cross, Samantha N. N.
(
ed.
);
Saboo, Alok
(
ed.
)
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American Marketing Association
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2024
Persistent link: https://www.econbiz.de/10014550866
Saved in:
2
Reconnecting and reconceiving the marketplace : AMA Winter Academic Conference 2023 : AMA educators proceedings volume 34 : online, 6 February, Nashville, Tennessee, USA, 10 - 12 F...
Umashankar, Nita
(
ed.
);
Lisjak, Monika
(
ed.
)
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AMA Winter Academic Conference <2023, Online>
;
AMA …
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…
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2023
Persistent link: https://www.econbiz.de/10014285539
Saved in:
3
Reconnecting and reconceiving the marketplace ; Part 1 of 2
Umashankar, Nita
(
ed.
);
Lisjak, Monika
(
ed.
)
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AMA Winter Academic Conference <2023, Online>
;
AMA …
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…
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2023
Persistent link: https://www.econbiz.de/10014285548
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Reconnecting and reconceiving the marketplace ; Part 2 of 2
Umashankar, Nita
(
ed.
);
Lisjak, Monika
(
ed.
)
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AMA Winter Academic Conference <2023, Online>
;
AMA …
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2023
Persistent link: https://www.econbiz.de/10014286558
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A world disrupted : marketing's role in understanding, adapting and transforming the business ecosystem : AMA Summer Academic Conference 2023 : AMA educators proceedings volume 34...
AMA Summer Academic Conference <2023, San Francisco, Calif.>
;
…
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2023
Persistent link: https://www.econbiz.de/10014444468
Saved in:
6
Reimagining marketing : AMA Summer Academic Conference 2021 : AMA educators proceedings volume 32 : Online, 4-6 August 2021
AMA Summer Academic Conference <2021, Online>
;
American …
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2021
Persistent link: https://www.econbiz.de/10012880695
Saved in:
7
Bridging gaps: marketing in an age of disruption : AMA Summer Academic Conference 2020 : AMA educators proceedings volume 31 : online, 18-20 August 2020
Blanchard, Simon
(
ed.
);
Epp, Amber M.
(
ed.
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AMA Summer Academic Conference: Bridging Gaps Marketing …
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2020
Persistent link: https://www.econbiz.de/10012549257
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8
Consumers and firms in a global world : AMA Winter Academic Conference 2020 : AMA educators proceedings volume 31 : San Diego, California, USA, 14-16 February 2020
Lukas, Bryan A.
(
ed.
);
Ferrell, Odies C.
(
ed.
)
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AMA Winter Academic Conference <2020, San Diego, Calif.>
;
…
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2020
Persistent link: https://www.econbiz.de/10012486210
Saved in:
9
Marketing on fire : burning questions, hot new methods, and practical ideas with spreading : AMA educators proceedings volume 30 : Chicago, Illinois, USA 9-11 August 2019
Peres, Renana
-
AMA Summer Academic Conference <2019, Chicago, Ill.>
;
…
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2019
Persistent link: https://www.econbiz.de/10012486208
Saved in:
10
Better marketing for a better world : Winter Marketing Academic Conference 2017 : AMA educators proceedings volume 28 : Orlando, Florida, USA, 17-19 February 2017
Chandy, Rajesh K.
(
ed.
);
Inman, Jeffrey
(
ed.
); …
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Winter Marketing Academic Conference <2017, Orlando, Fla.>
;
…
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2017
Persistent link: https://www.econbiz.de/10011809219
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