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~institution:"American Marketing Association"
~institution:"Munich Economic Summit"
~language:"eng"
~subject:"Beziehungsmarketing"
~subject:"Selling"
~type_genre:"Article in journal"
~type_genre:"Conference proceedings"
~type_genre:"Konferenzschrift"
~type_genre:"Medienkombination"
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Beziehungsmarketing
Selling
Marketing
57
Marketing management
43
Marketingmanagement
43
Marketingtheorie
33
Marketing theory
31
Consumer behaviour
29
Konsumentenverhalten
29
Marktforschung
18
Market research
16
Welt
15
World
15
Verkauf
12
Theorie
11
Theory
11
USA
10
Internet marketing
9
Online-Marketing
9
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9
Corporate Social Responsibility
8
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8
Digitalisierung
8
Digitization
8
Relationship marketing
8
Social Web
8
Social web
8
Werbung
8
Internationales Marketing
7
EU countries
6
EU-Staaten
6
International marketing
6
Knowledge management
6
Kongress
6
Wissensmanagement
6
Absatz
5
Advertising
5
Artificial intelligence
5
Dienstleistungsmarketing
5
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5
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17
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1
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Conference proceedings
Konferenzschrift
Medienkombination
Collection of articles of several authors
8
Sammelwerk
8
Graue Literatur
6
Non-commercial literature
6
CD-ROM, DVD
1
Mehrbändiges Werk
1
Monografische Reihe
1
Multi-volume publication
1
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1
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Language
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English
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Lisjak, Monika
3
Umashankar, Nita
3
Alvarez Mourey, James
1
Arnold, Todd J.
1
Blanchard, Simon
1
Cross, Samantha N. N.
1
Cutright, Keisha
1
Epp, Amber M.
1
Ferrell, Odies C.
1
Grewal, Dhruv
1
Griffith, David
1
Hamilton, Rebecca W.
1
Hartline, Michael
1
Henderson, Geraldine Rosa
1
Hunter, Gary K.
1
LeClair, Debbie Thorne
1
Lukas, Bryan A.
1
Mallapragada, Girish
1
Moore, Marian C.
1
Pechmann, Connie
1
Peres, Renana
1
Saboo, Alok
1
Slotegraaf, Rebecca
1
Steenburgh, Thomas J.
1
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Institution
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American Marketing Association
Munich Economic Summit
AMA Winter Academic Conference <2023, Nashville, Tenn.>
3
AMA Winter Academic Conference <2023, Online>
3
European Health Care Conference <2, 2011, Hamburg>
2
International Conference on Relationship Marketing <9, 2009, Berlin>
2
REFSQ <16, 2010, Essen>
2
Universität Duisburg-Essen / Institut für Informatik und Wirtschaftsinformatik
2
AMA Summer Academic Conference <2018, Boston, Mass.>
1
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
Arbeitsgemeinschaft Alpenländer
1
Edward Elgar Publishing
1
European Marketing Academy
1
Gottlieb-Duttweiler-Institut für Wirtschaftliche und Soziale Studien <Rüschlikon>
1
ICORIA <17., 2018, Valencia>
1
Interdisziplinäre Tagung des Forschungsnetzwerkes Europäische Kulturen in der Wirtschaftskommunikation <17., 2017, Frankfurt am Main>
1
Internationale Tagung Elektronisches Shopping im Handel: Starten statt Warten <1988, Rüschlikon>
1
Springer Fachmedien Wiesbaden
1
Summer Educators' Conference <2012, Chicago, Ill.>
1
Summer Educators' Conference <2013, Boston, Mass.>
1
Summer Educators' Conference <2014, San Francisco, Calif.>
1
Winter Educators' Conference <1997, Saint Petersburg Beach, Fla.>
1
Winter Educators' Conference <1998, Austin, Tex.>
1
Winter Marketing Educators' Conference <2014, Orlando, Fla.>
1
Wirtschaftsjunioren Hamburg
1
Workshop für Dienstleistungsmarketing <13, 2008, Ingolstadt>
1
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Proceedings series / American Marketing Association
4
Source
All
ECONIS (ZBW)
18
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1
Unlocking our potential : AMA Winter Academic Conference 2024 : AMA educators proceedings volume 35 : online, 20 February 2024, St. Pete Beach, Florida, USA, 23 - 25 February 2024
Cross, Samantha N. N.
(
ed.
);
Saboo, Alok
(
ed.
)
-
American Marketing Association
-
2024
Persistent link: https://www.econbiz.de/10014550866
Saved in:
2
Reconnecting and reconceiving the marketplace : AMA Winter Academic Conference 2023 : AMA educators proceedings volume 34 : online, 6 February, Nashville, Tennessee, USA, 10 - 12 F...
Umashankar, Nita
(
ed.
);
Lisjak, Monika
(
ed.
)
-
AMA Winter Academic Conference <2023, Online>
;
AMA …
;
…
-
2023
Persistent link: https://www.econbiz.de/10014285539
Saved in:
3
Reconnecting and reconceiving the marketplace ; Part 1 of 2
Umashankar, Nita
(
ed.
);
Lisjak, Monika
(
ed.
)
-
AMA Winter Academic Conference <2023, Online>
;
AMA …
;
…
-
2023
Persistent link: https://www.econbiz.de/10014285548
Saved in:
4
Reconnecting and reconceiving the marketplace ; Part 2 of 2
Umashankar, Nita
(
ed.
);
Lisjak, Monika
(
ed.
)
-
AMA Winter Academic Conference <2023, Online>
;
AMA …
;
…
-
2023
Persistent link: https://www.econbiz.de/10014286558
Saved in:
5
A world disrupted : marketing's role in understanding, adapting and transforming the business ecosystem : AMA Summer Academic Conference 2023 : AMA educators proceedings volume 34...
AMA Summer Academic Conference <2023, San Francisco, Calif.>
;
…
-
2023
Persistent link: https://www.econbiz.de/10014444468
Saved in:
6
Reimagining marketing : AMA Summer Academic Conference 2021 : AMA educators proceedings volume 32 : Online, 4-6 August 2021
AMA Summer Academic Conference <2021, Online>
;
American …
-
2021
Persistent link: https://www.econbiz.de/10012880695
Saved in:
7
Bridging gaps: marketing in an age of disruption : AMA Summer Academic Conference 2020 : AMA educators proceedings volume 31 : online, 18-20 August 2020
Blanchard, Simon
(
ed.
);
Epp, Amber M.
(
ed.
); …
-
AMA Summer Academic Conference: Bridging Gaps Marketing …
;
…
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2020
Persistent link: https://www.econbiz.de/10012549257
Saved in:
8
Consumers and firms in a global world : AMA Winter Academic Conference 2020 : AMA educators proceedings volume 31 : San Diego, California, USA, 14-16 February 2020
Lukas, Bryan A.
(
ed.
);
Ferrell, Odies C.
(
ed.
)
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AMA Winter Academic Conference <2020, San Diego, Calif.>
;
…
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2020
Persistent link: https://www.econbiz.de/10012486210
Saved in:
9
Marketing on fire : burning questions, hot new methods, and practical ideas with spreading : AMA educators proceedings volume 30 : Chicago, Illinois, USA 9-11 August 2019
Peres, Renana
-
AMA Summer Academic Conference <2019, Chicago, Ill.>
;
…
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2019
Persistent link: https://www.econbiz.de/10012486208
Saved in:
10
Leveraging new technologies to create value ; AMA Summer Educators' Conference 2014 ; AMA educators proceedings volume 25 ; San Francisco, California, 1 - 3 August 2014
Hamilton, Rebecca W.
(
contributor
)
-
2015
Persistent link: https://www.econbiz.de/10011288446
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