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~institution:"American Marketing Association"
~institution:"Munich Economic Summit"
~language:"eng"
~subject:"Werbung"
~type_genre:"Article in journal"
~type_genre:"Elektronischer Datenträger"
~type_genre:"Konferenzschrift"
~type_genre:"Lehrbuch"
~type_genre:"Reference book"
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Werbung
Marketing
56
Marketing management
42
Marketingmanagement
42
Marketingtheorie
34
Marketing theory
32
Consumer behaviour
28
Konsumentenverhalten
28
Marktforschung
18
Market research
16
Welt
15
World
15
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12
Theory
12
Verkauf
12
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11
USA
11
United States
10
Corporate Social Responsibility
8
Corporate social responsibility
8
Digitalisierung
8
Digitization
8
Internet marketing
8
Online-Marketing
8
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8
Social web
8
Beziehungsmarketing
7
Internationales Marketing
7
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7
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6
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6
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6
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6
Absatz
5
Advertising
5
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Article in journal
Elektronischer Datenträger
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Collection of articles of several authors
2
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2
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2
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English
Undetermined
1
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Alvarez Mourey, James
1
Arnold, Todd J.
1
Baker, Stacey Menzel
1
Cutright, Keisha
1
Greenberg, Marshall G.
1
Houston, Michael J.
1
Im, Subin
1
Lutz, Richard J.
1
Malter, Alan J.
1
Morin, Bernard
1
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1
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American Marketing Association
Munich Economic Summit
Springer Fachmedien Wiesbaden
6
European Advertising Academy
4
European Society for Opinion and Marketing Research
4
AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
Conference on Advertising and Consumer Psychology <2, 1983, Chicago, Ill.>
2
ICORIA <14., 2015, London>
2
ICORIA <15., 2016, Ljubljana>
2
International Conference on Research in Advertising <4, 2005, Saarbrücken>
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Winter Academic Conference <2021, Online>
1
Advertising and Consumer Psychology Conference <23, 2004, Montréal>
1
Advertising and Consumer Psychology Conference <4, 1985, Chicago, Ill.>
1
Conference on America, Japan and EC '92, the Prospects for Marketing, Advertising and Research <1990, Venedig>
1
Conference: Markets, Firms and Property Rights: A Celebration of the Research of Ronald Coase <2009, Chicago, Ill.>
1
Development Centre of the Organisation Economic Co-Operation and Development
1
ESOMAR
1
Economist Conference Unit <London>
1
European Marketing Academy
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
ICORIA <10, 2011, Berlin>
1
ICORIA <11, 2012, Stockholm>
1
ICORIA <12., 2013, Zagreb>
1
ICORIA <13., 2014, Amsterdam>
1
ICORIA <16., 2017, Gent>
1
ICORIA <17., 2018, Valencia>
1
ICORIA <18., 2019, Krems>
1
ICORIA <8, 2009, Klagenfurt>
1
ICORIA <9, 2010, Madrid>
1
IP Deutschland GmbH <Köln>
1
International Conference on Marketing and Development
1
International Conference on Research in Advertising <7, 2008, Antwerpen>
1
International Workshop on Dynamic Competitive Analysis in Marketing <1995, Montréal>
1
Internationale Handelstagung <1987, Rüschlikon>
1
Interregional Symposium on the Exchange of Experience
1
La Londe Conference in Marketing Communications and Consumer Behavior <40, 2013, La Londe-les-Maures>
1
Market Research Society
1
Marx Károly Közgazdaságtudományi Egyetem <Budapest>
1
School of Business Administration (Ann Arbor, Michigan)
1
Seminar on "Translating Advanced Advertising Theories into Research Reality"
1
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ECONIS (ZBW)
8
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date (oldest first)
1
A world disrupted : marketing's role in understanding, adapting and transforming the business ecosystem ; Volume 1 of 2
AMA Summer Academic Conference <2023, San Francisco, Calif.>
;
…
-
2023
Persistent link: https://www.econbiz.de/10014444517
Saved in:
2
A world disrupted : marketing's role in understanding, adapting and transforming the business ecosystem ; Volume 2 of 2
AMA Summer Academic Conference <2023, San Francisco, Calif.>
;
…
-
2023
Persistent link: https://www.econbiz.de/10014444522
Saved in:
3
The human side of marketing in age of digital transformation : AMA Winter Academic Conference 2021 : AMA educators proceedings volume 32 : online, 17-19 February 2021
Malter, Alan J.
(
ed.
);
Baker, Stacey Menzel
(
ed.
); …
-
AMA Winter Academic Conference <2021, Online>
;
American …
-
2021
Persistent link: https://www.econbiz.de/10012880704
Saved in:
4
Marketing on fire : burning questions, hot new methods, and practical ideas with spreading : AMA educators proceedings volume 30 : Chicago, Illinois, USA 9-11 August 2019
Peres, Renana
-
AMA Summer Academic Conference <2019, Chicago, Ill.>
;
…
-
2019
Persistent link: https://www.econbiz.de/10012486208
Saved in:
5
Marketing in the socially-networked world : challenges of emerging, stagnant & resurgent markets ; AMA Summer Educators' Conference 2012 ; AMA educators' proceedings Volume 23 ; Ch...
Arnold, Todd J.
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10009790455
Saved in:
6
Marketing communications : theory and research
Houston, Michael J.
(
ed.
);
Lutz, Richard J.
(
contributor
)
-
1985
Persistent link: https://www.econbiz.de/10000710974
Saved in:
7
Moving a head with attitude research : [proceedings of the 7th annual conference held at Hilton Head Island, S.C., in February 1976]]
Wind, Yoram
(
contributor
); …
-
1977
Persistent link: https://www.econbiz.de/10001420075
Saved in:
8
Marketing in a changing world : 1969 June Conference Proceedings
Morin, Bernard
(
ed.
)
-
1969
Persistent link: https://www.econbiz.de/10013457166
Saved in:
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