Extent:
xvi, 261 Seiten
Illustrationen, Diagramme
Series:
Series / American Marketing Association. - Chicago, Ill. : AMA, ZDB-ID 722144-7. - Vol. 29
Type of publication: Book / Working Paper
Type of publication (narrower categories): Konferenzschrift
Language: English
Source:
ECONIS - Online Catalogue of the ZBW
Persistent link: https://www.econbiz.de/10013457166