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~institution:"American Marketing Association"
~subject:"Consumer behaviour"
~type_genre:"Article in book"
~type_genre:"Bibliography included"
~type_genre:"Congress Report"
~type_genre:"Konferenzschrift"
~type_genre:"Multi-volume publication"
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Consumer behaviour
Marketing management
43
Marketingmanagement
43
Marketing
36
Konsumentenverhalten
26
Marketing theory
25
Marketingtheorie
25
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14
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Book / Working Paper
26
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Article in book
Bibliography included
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7
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7
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6
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English
26
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Flynn, Andrea Godfrey
3
Mehta, Ravi
3
Satornino, Cinthia B.
3
Allen, Chris T.
1
Alvarez Mourey, James
1
Arnold, Todd J.
1
Baker, Stacey Menzel
1
Blair, Edward
1
Blanchard, Simon
1
Chandy, Rajesh K.
1
Childers, Terry L.
1
Cross, Samantha N. N.
1
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1
Douglas, Susan P.
1
Epp, Amber M.
1
Ferrell, Odies C.
1
Griffith, David
1
Hamilton, Rebecca W.
1
Hennig-Thurau, Thorsten
1
Hofacker, Charles F.
1
Hunter, Gary K.
1
Im, Subin
1
Inman, Jeffrey
1
Jaworski, Bernard J.
1
Kamakura, Wagner A.
1
Lichtenthal, David
1
Lichtenthal, J. David
1
Lukas, Bryan A.
1
Madden, Thomas Justin
1
Mallapragada, Girish
1
Malter, Alan J.
1
Moorman, Christine
1
Murphy, Patrick E.
1
Park, C. Whan
1
Peres, Renana
1
Saboo, Alok
1
Shimp, Terence A.
1
Slotegraaf, Rebecca
1
Smith, Daniel C.
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Steenburgh, Thomas J.
1
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American Marketing Association
AMA Summer Academic Conference <2022, Chicago>
3
AMA Summer Academic Conference <2022, Online>
3
Deutscher Dialogmarketing Verband
3
European Society for Opinion and Marketing Research
3
Gesellschaft für Konsum-, Markt- und Absatzforschung
3
Deutschland / Umweltbundesamt
2
International Conference on Innovative Trends in Business Practices for Sustainable Development <2016, Chennai>
2
University of Madras / Department of Commerce
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2019, Austin, Tex.>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
AMA Winter Academic Conference <2024, Online>
1
AMA Winter Academic Conference <2024, Saint Pete Beach, Fla.>
1
AMCIS <15, 2009, San Francisco, Calif.>
1
Advertising and Consumer Psychology Conference <4, 1985, Chicago, Ill.>
1
American Psychological Association
1
Christian-Albrechts-Universität zu Kiel / Institut für Agrarökonomie
1
Conference on Consumer Satisfaction, Dissatisfaction, and Complaining Behavior <3, 1978, Chicago, Ill.>
1
Conference on Consumer Satisfaction, Dissatisfaction, and Complaining Behavior <5, 1980, Saint Louis, Mo.>
1
Conference on Consumer Satisfaction, Dissatisfaction, and Complaining Behavior <6, 1981, Bloomington, Ind.>
1
Conference on Marketing and Business Strategies for Central and Eastern Europe <12, 2004, Wien>
1
Consumer Behavior in Tourism Symposium <2011, Bruneck>
1
Cultural Perspectives in Marketing Conference <2010, Lille>
1
DePaul University / College of Commerce
1
Deutsche Landwirtschafts-Gesellschaft
1
Erdwissenschaftliches Forschungs- und Informationszentrum der ETH Zürich
1
Eurasia Business and Economics Society / Conference <21., 2017, Rom>
1
European Association of Agricultural Economists
1
European Marketing Academy
1
Fachtagung „Betriebliche und unternehmerische Dimensionen des demografischen Wandels für KMUs“ <2013, Halle (Saale)>
1
Forschungskolloquium anlässlich des 65. Geburtstages von Professor Dr. Manfred Helzer <1997, Berlin>
1
Fördergesellschaft Marketing an der Universität Augsburg
1
Gesellschaft zur Erforschung des Markenwesens
1
GfK Nürnberg, Gesellschaft für Konsum-, Markt- und Absatzforschung
1
Global Brand Conference <11., 2016, Bradford>
1
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Published in...
All
Marketing theory and applications
7
AMA educators' proceedings
2
Series / American Marketing Association
2
AMA educators proceedings
1
Source
All
ECONIS (ZBW)
26
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1
"Marketing in the new Europe" : the 44th ESOMAR Marketing Research Congress ; customer satisfaction and quality
management
; joint session ; ESOMAR, AMA - American
Management
Assoc...
1991
Persistent link: https://www.econbiz.de/10000828594
Saved in:
2
Unlocking our potential : AMA Winter Academic Conference 2024 : AMA educators proceedings volume 35 : online, 20 February 2024, St. Pete Beach, Florida, USA, 23 - 25 February 2024
Cross, Samantha N. N.
(
ed.
);
Saboo, Alok
(
ed.
)
-
American Marketing Association
;
AMA Winter Academic …
;
…
-
2024
Persistent link: https://www.econbiz.de/10014550866
Saved in:
3
A world disrupted : marketing's role in understanding, adapting and transforming the business ecosystem : AMA Summer Academic Conference 2023 : AMA educators proceedings volume 34...
AMA Summer Academic Conference <2023, San Francisco, Calif.>
;
…
-
2023
Persistent link: https://www.econbiz.de/10014444468
Saved in:
4
Reimagining marketing : AMA Summer Academic Conference 2021 : AMA educators proceedings volume 32 : Online, 4-6 August 2021
AMA Summer Academic Conference <2021, Online>
;
American …
-
2021
Persistent link: https://www.econbiz.de/10012880695
Saved in:
5
Consumers and firms in a global world : AMA Winter Academic Conference 2020 : AMA educators proceedings volume 31 : San Diego, California, USA, 14-16 February 2020
Lukas, Bryan A.
(
ed.
);
Ferrell, Odies C.
(
ed.
)
-
AMA Winter Academic Conference <2020, San Diego, Calif.>
;
…
-
2020
Persistent link: https://www.econbiz.de/10012486210
Saved in:
6
The human side of marketing in age of digital transformation : AMA Winter Academic Conference 2021 : AMA educators proceedings volume 32 : online, 17-19 February 2021
Malter, Alan J.
(
ed.
);
Baker, Stacey Menzel
(
ed.
); …
-
AMA Winter Academic Conference <2021, Online>
;
American …
-
2021
Persistent link: https://www.econbiz.de/10012880704
Saved in:
7
Bridging gaps: marketing in an age of disruption : AMA Summer Academic Conference 2020 : AMA educators proceedings volume 31 : online, 18-20 August 2020
Blanchard, Simon
(
ed.
);
Epp, Amber M.
(
ed.
); …
-
AMA Summer Academic Conference: Bridging Gaps Marketing …
;
…
-
2020
Persistent link: https://www.econbiz.de/10012549257
Saved in:
8
Marketing on fire : burning questions, hot new methods, and practical ideas with spreading : AMA educators proceedings volume 30 : Chicago, Illinois, USA 9-11 August 2019
Peres, Renana
-
AMA Summer Academic Conference <2019, Chicago, Ill.>
;
…
-
2019
Persistent link: https://www.econbiz.de/10012486208
Saved in:
9
Leveraging new technologies to create value ; AMA Summer Educators' Conference 2014 ; AMA educators proceedings volume 25 ; San Francisco, California, 1 - 3 August 2014
Hamilton, Rebecca W.
(
contributor
)
-
2015
Persistent link: https://www.econbiz.de/10011288446
Saved in:
10
Innovating and collaborating in a global marketplace : AMA Summer Educators' Conference 2013 : AMA educators proceedings volume 24 : Boston, Massachussetts, USA, 9 - 11 August 2013
Slotegraaf, Rebecca
(
ed.
);
Griffith, David
(
ed.
)
-
Summer Educators' Conference <2013, Boston, Mass.>
-
2014
Persistent link: https://www.econbiz.de/10010360300
Saved in:
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